Perceived Effectiveness of Pizza Hut’s Hate Late Campaign in Sustaining Brand Awareness

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PERCEIVED EFFECTIVENESS OF PIZZA HUT’S HATE LATE CAMPAIGN IN SUSTAINING BRAND AWARENESS A Thesis Presented To The Department of Arts and Communication College of Arts and Science, University of the Philippines Manila In Partial Fulfillment of the Requirements Leading to A Degree in Bachelor of Arts (B.A.) in Organizational Communication (ORCOM) by: Dharlene Andrea C. Zambrano March 2008 Zambrano ii APPROVAL SHEET The undergraduate thesis attached hereto, entitled, PERCEIVED EFFECTIVENESS OF PIZZA HUT’S HATE LATE CAMPAIGN IN SUSTAINING BRAND AWARENESS prepared and submitted by DHARLENE ANDREA C. ZAMBRANO, in partial fulfillment of the requirements for the degree of Bachelor of Arts in Organizational Communication is…show more content…
I am so honored that I belong to this “exceptional” batch! Thank you guys for entrusting me some of our activities and believing in my capabilities. Thank you for raising the bar of academic toxicity/pressure because it made us the best communicologists there is! Special mention to Ceska, Ramon, Julius, Earl and Alfie and everyone in OrCom Bloc 9 for sharing their lives, smiles, stress, heartaches and pain with me. Thank you guys for being my shock absorbers and I will always cherish our coffee and drinking sessions! Go OrCom Centennial Graduates! I know we will go far! God Bless to all! Zambrano iii To my extended family/friends To my high school friends that until now are still good friends of mine, Thank you for reminding me to breathe and take a break once in a while from the academic and work stress that I go through for the past four years. Thank you Wheng, Mich and Corai for cheering me up and letting me appreciate life more. You will always be constant in my life! I love you dudettes! Cheers! To all the guys I loved (and liked) before.... Thank you for giving me inspiration, enthusiasm, passion as well as disgust, pain, anxiety attacks, and agony. You all remind me that I’m still a human being and not a deity! Haha! Without your existence, I won’t learn the best lessons in life, love and relationships. You all made me stronger, smarter and prettier than ever! You made my college years a kaleidoscopic one! *kisses*

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