Perceived Effectiveness of Pizza Hut’s Hate Late Campaign in Sustaining Brand Awareness

First off I would like to congratulate everyone for making it this far. I would like to thank my classmates, my friends, and my family. I especially want to thank our teachers, for always supporting and encouraging us. If it weren’t for the people who support us daily, we would not be where we are today. I would like everyone to turn to their families, and teachers to thank them for all that they have done for us.

Interested work as a communication specialist for organizations and learning from this course will help me be prepared to face the challenges at workplace.

Her findings demonstrate that NWOM has more effect on consumers with low familiarity to a particular brand, in comparison with highly familiarized consumers. In earlier work, (Ahluwalia & Burnkran & Unnava 2000) conducted a study that involved exposing consumers who had prior brand commitment to Nike to negative information in the form of newspaper articles. In this study brand commitment was defined as “a form of attitude strength” and measured using support arguments, counter-arguments and attitude. Her results found that negative information had far more effect on consumers with low commitment to the brand. Another variable that is likely to moderate the processing of WOM messages in ‘brand name’, which is considered a significant factor in influencing consumers’ perceptions. Other factors may include room for change, demographics, personal preference and the relationship between the sender and the receiver.

As we enter the holiday season, I want to extend Happy Thanksgiving greetings to my family and friends!! All of us, whether or not we realize it, have so much to be thankful for. I am extremely excited and thankful for the opportunity I have been given to pursue a PhD. I have been working hard at achieving this goal for what seems like a lifetime (but, in all actuality, it’s only been three and a half years). Lol The journey, however, has not been without bumps and bruises; but, all in all, it has been extremely rewarding and, with your continued love and support, I am certain I will make it through this program. Therefore, I guess you can say that I have been richly blessed this Thanksgiving. More importantly, I would like to give thanks

I would like to thank Ms.Karen Goskowsky,Matthew Faciana, Michele Mattar, Jennie Sumner, Sarah Keel, Dawn Miller, Janyl Torres, Michelle Cedeno, Melissa Lee, Monica Keys, Shameeka Seivwright, Sherria McMillan and to everyone I didn't name. I remember when I recieved employee of the month and year in November 2014. I deeply appreciate how hard everyone worked in order to make it one of the most beautiful nights of my life and I felt very loved and cherished. Great job guys and I really hope you guys can continue to exceed expectations as well as grow larger and more successful as a company. Keep up the entertainment, the excitement, the fun and I am blessed to have had the privilege to work in this company.I feel so lucky that I was able to work in this company for almost 20 years. I love you all and I will cherish every single memory that I have had with you all and Hard Rock. It wasn't just a place to work, it was my home and my love. I would also like to give a special thanks to the cash up department, my department, for helping me over the

I wanted to take this opportunity to thank you for the wonderful job you did as the professor and director of the honors program. This has been my first year in the program and I can proudly say that it is an amazing opportunity to be able to be part of. We faced challenges, met new friends, and heard anecdotes from doctors from different fields, which I think that is moving forward to our future step by step going through the right direction.

I just wanted to express my sincere gratitude for your efforts in helping me get to and from Kinkaid every day. Words cannot describe how appreciative I am to stay less than five minutes away from the Kinkaid. It's more than helpful as my first semester grades were terrible. It is the worst I've ever done in my entire schooling career. Thankfully I will not be participating in a 3 hour car ride every day :), tirelessly getting home at 8, and then proceeding to complete all of my homework, study for tests, organize presentations, do house chores, wash and prepare clothes for the next day, etc. There was just not enough time in the night. Anyway, thanks a

It was a great pleasure for me that I played a role in the QMD mession journey for the last three(3) years . working with such great team and colleges inreach my knolewdge and experience to an advanced level. I would like to thank all the QMD staff for theier great support I recived from them and also for all the joyfull time I spent with them (as a family).

There are so many people that I would like to thank. First and foremost, I would like to thank my fellow Senior Editors, Casey and Jana. Thank you for being such wonderful, supportive, and hard-working people, and for being (somewhat) patient with me when I had questions, which was more often than I would like to admit! Creating this yearbook was a huge rollercoaster, but we always got through it together. I’m so proud of all that we have accomplished, and I know that both of you will continue to achieve amazing things in your futures.

Thank you so much to all of the Veterans out there! Your service and sacrifice is much appreciated today and everyday! I am so lucky to have gotten to know some awesome Service members from my time at iostudio. The courage and dedication of you all and your families is an inspiration. From the bottom of my heart I thank you again and again. Happy Veteran's

To my friends & students, for understanding and being the best cheer leaders to me.

cy: To all those who made my 12 years at Margaretville a success, thank you. It has been a long, difficult and adventurous journey but it is time to spread my wings and let go of the school that has made me who I am. I owe a lot of my success to my parents, thank you Mom and Dad for always pushing me to be my best and encouraging me to love and to be kind. To Kansas and Parker, good luck. To Harley, I can’t wait to begin living life and tearing the world up with you. Sten, thank you for being my shoulder to cry on, my person to laugh with and most of all for being you. James, thank you for always wanting the best for me, always supporting me and always encouraging me to step out of my comfort zone. Thank you for “pushing my buttons”. Kaylee,

Hello everyone! Thank you for attending our graduation. We’re all glad you could make it.

Through sports, school, and other extracurricular activities I have grown close, made some great friends; and I am glad to be graduating with all of you. I have made many friends over the years and have lost some which I think we all have but we know who our real friends are and they will always be there no matter the situation. We all have those awesome friends who we would share anything with and we know that they would never spill our secrets. My family has been there through it all and have been a marvelous part of my senior year.

Pizza Hut is one of the flagship brands of Yum! Brands, Inc., which also has KFC, Taco Bell, A&W and Long John Silver’s under its umbrella. Pizza Hut is the world’s largest pizza chain with over 12,500 restaurants across 91 countries