Perception and Inter-Cultural Communication

     In business, successful communication is the key to success, and being able to relate to a customer is the best form of communication. This is why cross-cultural communication is so important as the business world continues to globalize itself. Unfortunately, “A lack of awareness about the culturally prescribed rules and norms of communication behaviors can cause public relations projects to fail, or worse, backfire.” (Zaharna, 2001, p.135).

People can look alike, yet be very different. One of the best examples from literature of people who look almost alike, but are very different are Charles Darnay and Sydney Carton from “A Tale of Two Cities” by Charles Dickens. Although Sydney Carton looks nothing but a worthless person than Charles Darnay, as the book progresses, Carton seems to be changing.

Similarity: Find Similarities and point them out. Show similarities between you and your prospect, customer, or donor. Show that your thoughts, ideals, social class, and appearance are alike.

The fact that we link things that are similar and treat them like a group is the Law of Similarity. We tend to group similar shapes together and often times, we try to attach some type of meaning to them. Grouping can happen both visually and auditory.

Constructive perception is in part something that our minds manufacture. Thus what we perceive is determined, not only by what our eyes and ears and other senses detect, but also by what we know, what we expect, what we believe, and what our physiological state is. Just because something seems or feels real doesn’t mean that it is real.

This text is a good reference point. This text is used to understanding communication within culture. This source also gave a better understanding

Those similarities could range from the way we think, the opinions we have, our background, or simply just the way we live. As I read this section is was easy for me to understand it, it mentions how we are more likely to help those who dress like us, because we create this feeling of believing they are like us.

Not surprisingly, truths are not universally agreed upon. I will examine and discuss the different philosophical perspectives of

For the course of International Management the following assignment has been giving with the objective to select a topic in the field of International Management. The topic for this paper is Cross-cultural Communication in Marketing/advertising.

For a more relevant and reliable information, it is suggested that the entity not only discuss the principle

To sum up all above, this issue can be correct in philosophical area of study, like science, but is not correct in non-philosophical ones. So it depend on us what are we discussing about. In the big picture, the more we go inside a thing, the more complicated it

The principal likeness I want to talk about is the differences of classes of individuals. In

Previous researchers have found that for a person to achieve better and more effective communication competence, it is necessary to develop skills that allow an appropriate participation in specific situations. The ability to listen, ask questions, and express concepts or ideas effectively is an important part of communication competence. Intercultural communication presents an unexplored and challenging field that needs to be understood for a better development in communication. (Dillon and McKenzie, 1998). The variables of listening depend on the different perceptions that a person obtains through their cultural background. Furthermore, culture often affects the structure of consciousness in the act of listening. When a person seeks to

Intercultural communication competence refers to the ability of an individual to adapt and communicate appropriately and effectively across a wide array of cultural contexts. That is to say, for an individual to be considered an intercultural communicator they must understand other’s cultures as well as they understand their own, and apply this understanding to communication (Chen 1-2). With the increasing diversity at the workplace, school and other social settings, it has become increasingly important to learn how to communicate with people from a diverse array of cultures. More importantly, adapting to a more effective intercultural communication competence model provides us with learning opportunities occasioned by the interaction with people from other backgrounds. The intercultural communication competence model comes with some key components including tolerance for uncertainty, self-knowledge, and motivation. The greatest and most important of these aspects is motivation. An individual must be willing to foster relationships with people from a different cultural background. If an individual lacks the willingness to promote intercultural relationships, then other aspects of the intercultural communication model become moot.

"We didn 't all come over on the same ship, but we 're all in the same boat."- Bernard Baruch