Performance and Appraisals

Founded in 1917, the BMW Group is now one of the ten largest car manufacturers in the world and, with its BMW, MINI and Rolls-Royce brands, possesses three of the strongest premium brands in the car industry. The group also has a strong market position in the motorcycle sector and operates a successful financial services business.

Before World War II [the Crosley Corporation launched a subcompact model] at the Indianapolis Motor Speedway. The car failed to gain traction and soon disappeared. After World War II, [the BMW Isetta Micro Car] found a niche in a European market recovering from the war. When Nash decided to take a shot at the American market with a small automobile, they knew the marketing campaign behind it would ultimately decide if the vehicle flourished or died on the vine.

In 1927, BMW produced their first automobile, the tiny "Dixy." By 1933, BMW was producing cars that could be called truly theirs, offering a line of coupes, convertibles, and luxury sedans, which ultimately appealed to the higher end of the automobile market. The Bavarian company would come to export its high-end vehicles all over the world. In 1994, the

BMW begins its long history, which stretches for almost a hundred years, in Germany. BMW had a major impact on the manufacturing of cars. Rapp needed a financial backer to do this and in 1916 he renamed the Bayerische Motoren Werke (Bavarian Motor Works). After a financial problem with the company Rapp left. When Rapp left the company Franz Josef Popp took over. He set up BMW as we know it today("BMW Early History ).

BMW Group is one of the largest and most successful multi-brand automobile manufacturers in the world, headquartered in Munich, Germany. Just like many other

Bayerische Motoren Werke AG now known as BMW was founded in Germany in 1916. The BMW group began as a manufacturer of engines. In the present day now also manufactures automobiles, motorcycles, software and offers financial services. The case study ‘Exploring Corporate Strategy’ prominently deals with the automobile side of The BMW Group. Within this market BMW trade under three different brands BWM, MINI and Rolls Royce. BMW experienced a failure to gain and grow market share in the early twenty first century the group then embraced an imperative strategy of organic

BMW’s function in WW2; the German intrusion of Poland and initiation of threats implied that assembling offices in Germany were guided by the Nazi administration to re-concentrate on the assembling of items required to bolster the war exertion. For BMW, that implied an accentuation on creation of air ship engines. [Citation needed] In 1939, BMW purchased Spandau-based Brandenburgische Motorenwerke, otherwise called Bramo, from the Siemens gathering of organizations and consolidated it with its airplane motor division under the name BMW Flugmotorenbau GmbH. Another

The automobile industry is one of the biggest industries worldwide. In the 21st century almost everyone around the world drives a car. Development of the global economy increasingly has led to increase the demand of automobiles globally. Automobile ownership is no longer a luxury but a necessity. Globalization has translated into increasing wealth worldwide and in turn increased demand for automobiles globally particularly in newly emerging economies. BMW Group like the rest of the Automobile manufacturers has also recognized that trend and had joined a number of other corporations and has become a transnational corporation, corporations with no border. In this paper I discuss the history of BMW Group its routes and explain when, where, why, and how it has gone global.

The main markets for BMW automobiles have been in Europe, the USA, Japan and the

"BMW Group : Company : History : Milestones." BMW Group : Company : History : Milestones. N.p., n.d. Web. 14 Mar. 2014. .

BMW is currently the 1st most valuable car brand in the world and the 23rd most valuable brand in the world; in 2011 it was the 2nd right behind Toyota. BMW’s brand value increased 10% while Toyota’s brand value decreased by 10%. It currently own “Rolls-Royce Motor Cars” which is a British manufacturer of luxury automobiles and “MINI” which is a British automotive marque which specializes in small cars.

BMW operates three business segments namely: Automobiles, Motorcycles and Financial Services. BMW is the parent company of the Mini and Rolls-Royce car brands, and, formerly, Rover (car)/Rover. The company's slogans in English are "The Ultimate Driving Machine" and "Sheer Driving Pleasure". The company produces, and markets, a varied range of a higher end sporty cars and motorcycles. BMW has also manufactured the first passenger car running on hydrogen ready for common use, although the production figures are limited by the lack of a respective filling station net. In addition to cars and motorcycles, BMW operates an aircraft engine division under the brand name of Rolls Royce.

This article will accord to BMW’s financial statement to make a strategic recommendation, propose how the company should finance the strategy, and figure out the best method for financing the strategy. Moreover, the article will prepare 5

Bayerische Motoren Werke (BMW) is a global manufacturer and marketer of luxury automobiles and motorcycles. BMW was established on March 1916 and headquartered in Munich, German. Over 2,491,230 employees are working for it (BMW 2016). The business of BMW through the following segment: Automotive, Motorcycles and Financial Service (BMW 2016). And it has several brands: BMW, Rolls-Royce, MINI, as well as the accessories and spare parts. Besides that, BMW captures a big share of the luxury market. According to the Statistics Portal shows the market share of BMW had a range between 4.42 and 9.54 from January 2014 to March 2016.

The second beekeeper, however, had very different results. Because each bee in his hive was focused on the hive 's goal of producing more honey. This Bess had concentrated their efforts on gathering more nectar in order to produce more honey than ever before. The bees worked together to determine the highest nectar yielding flowers and to create quicker processes for depositing the nectar they had gathered. They also worked together to help increase the amount of nectar gathered by the poorer performers. Tile Queen Bee of this hive reported that the poor performers either improved their performance or transferred to hive No.1, because the hive had reached its goal. The beekeeper rewarded each bee his portion of the hive incentive. The keeper was also surprised to hear a loud, happy buzz and a jubilant flapping of wings as he rewarded the individual highperforming bees with special recognition. Should you measure performance or mere activities of employees? is the one who does silent work but does not show of himself/herself or the one who puts up a show but hardly performs to be recognized and rewarded? This and other related questions are answered in this chapter.