Perfume Loved by Women

Giorgio Armani is an Italian fashion house that manufactures and designs haute couture. Such luxurious and high fashions are visibly seen through their advertisements such as their “Armani Code” fragrance. In the Giorgio Armani ad, audiences can see the similarity in the different fragrance ads for men and women such as the same models but in different positions. However, one could see the difference in choice of audiences by closely analyzing the visual and rhetorical appeals. Both the Giorgio Armani advertisements, “Armani Code” for men and “Armani Code” for women look very similar in retrospect due to the intimate and sexual appeal they exude. However, by analyzing visual and rhetorical appeals, one could clearly see the distinct difference in choice of audiences despite selling the same product which is the fragrance. The fragrance for women aims to sell their product to adult females in the middle and upper class. The fragrance for men however, directs their ad towards adult males in the middle and upper

In this Gucci Guilty perfume advertisement, there are disagreements towards gender roles in advertising, implying how women and men are portrayed. Women are often shown as more feminine, compared to men who are shown as masculine. In the men’s advertisment (ad). the male is put above the female demonstrating his control and power. According to Boundless (2016), in traditional cultural context – males are the dominant gender. The direction of the model 's eyes, the man looking directly into the camera, and the woman looking up at the man, can suggest the power dynamics of the genders. Dias (2016), also stated that the way that the man is looking at the camera can suggest that he has the power in the situation and the relationship (Dias,2016). The woman looking up at the man implies that she has less power than him, and that he is what matters to her (Boundless, 2016). The gaze of the female, her posture and her red lips helps to signify affection and goes to show that she is begging for love.The framework in the scene is pitch black, a colour that indicates power and mystery, relating to the control of the male. Harley (2013) stated that the contrasting masculine colour of dark blue in the male’s eyes expresses calmness, tranquillity and guilt, which combines image/text cohesion of the active abstract noun “guilty” to the facial expression of the male (Harley, 2013). Although in the women’s ad. it is the complete opposite. The male is staring at the women lustfully while the

Advertisement is no longer a promotion tool to increase the number of customers, but a method to communicate a particular brand spirit to audience. It is important for an organization to relate their product to a certain value. The luxury brand Dior has been established its important role in fashion filed, thanks to its fashion style and taste. More importantly, it kept exploring the diverse representatives of women's spiritual world. Mr. Dior presented that the perfume could express a unique mood, lifestyle and the pursuit of attitude of woman. Whatever the women who is complex, sexy, natural or elegant, all of them could find their suitable perfume in Dior. Dior has lunched perfume series called J’ adore in 1999, its name comes from French,

Though the advertisement is already very strong because of this prior ethos, it is even further enhanced by its selective visual implementations. The medium of this advertisement is photography. This was chosen because only photography is able to portray a completely realistic image. By expressing a realistic image, Chanel suggests that this image, look, beauty, and glamour is achievable for any woman. Chanel makes the assumption that every woman wishes to have such qualities and will go to many lengths in order to achieve them, such as buying their product. In order to affectively convey these desired qualities, Knightly is photographed wearing light makeup, except for the dark smokey shadow encompassing the flesh around her eyes, suggesting drama and allure.  Knightly has a sensual yet penetratingly powerful and confident expression. The composition of the photograph is mapped so that Knightley’s eyes first capture the viewer and then their attention is pulled up to the text in the top right corner, then down towards the fragrance bottle in front of Knightley’s bottom

Advertisers, especially fragrance advertisers stick to a ‘house style’ and because of these similarities we have expectations of what they will include. The advert I have chosen is Estee Lauder perfume, which features Kendall Jenner. Some of the features we expect on fragrance adverts are glamour, beauty and attractiveness to be shown. It is very common for advertisers to use well-known celebrity such as Kendall Jenner. It is a technique to get people looking at the advert because audiences admire celebrities, success and importantly ‘beauty’. If a ‘normal’ ‘everyday’ woman were to be used for adverts then it would catch less attention, as they are not known and the product would sell less because people assume, if celebrities use the

Tina is from Denver, Colorado and studies in Texas A&M Kingsville. Her future seems to be excellent in the engineering field, but Tina like many young ladies is tremendously interested in the latest Louis Vuitton handbag or the last Chanel’s fragrance, but what she was truly in love was with Victoria’s Secret, therefore she held almost every bra or pantie that the company came out. Every time she goes to a mall, there is a store that reminds her that she must buy her new bra, magazine, videos, music and television also remember her that she must spend money on Victoria’s Secret. Her greatest dream is to have the body that Julia has, the hottest model in Victoria’s Secret, but according to her, she is fat in contrast with her, also she want to emulate Julia in every aspect of her day life. Like Tina, many girls are fascinating in the way that fashion is, with exotic designs or unique smell, but they do not recognize that advertising is striking them more than they believe. Eating disorders and self-esteem problems are an unexpected result of advertising, to solve the problems, companies could use models with regular body shape, create a specific agency that controls the content of the commercials or the better solution is to create advertise showing the tremendous process in which models are suppressed.

An incredible 96 percent of women ages 19-64 said that they would not describe themselves using the word “beautiful.” The purpose of this essay is to provide a rhetorical criticism of the controversial “Dove Choose Beautiful” commercial. By analyzing this symbolic Dove ad I will hopefully show my audience how a negative body image can change society. First, I will describe to the reader what we see as an audience of the commercial with no deeper meaning. Next, I will analyze symbolic artifacts as in its principles of unity, its principles of design , and its different type of appeals. Finally, I will evaluate the effectiveness of the commercial on society. The reason I selected this topic was to delve deeper into the idea of fighting negative body image as a whole. This allows not only women but men to feel like they are unique and beautiful in their own right. The feeling of not reaching the standards of what society says is adequate is wrong and I believe this commercial tackled the issue well. To understand the meaning of this artifact I must first

The commercial takes the viewer to the fantasy world as the girl gets to create a picture of wonderful and magical things that seem nonexistent.

An ad running in Vanity Fair is for a Chopard watch, but it also alludes to an entire collection of jewelry called IMPERIALE. Posing in it, is Hilary Rhoda, who also models in ads for companies such as Estée Lauder, Gucci, and Dolce & Gabbana, which are companies known for their controversial advertisements. Portrayed as a goddess in this particular ad, Rhoda is in a room alone, sitting in a throne-like chair, and she is gazing directly at her audience with eyes and face done up in a thick coating of

While analyzing the stills in section two it is evident that the brand is targeting women who want to be seen as more dominate and prominent in society while also living a lavish upscale lifestyle, but also targeting male figures like for example a husband. Expanding the audience will make the product more appealing to a larger number of people. The commercial itself employs the need to associate with other of the same lavish lifestyle, invoking the fear of rejection. The commercial also employs the craving to be powerful which is shown when Katy Perry takes over the king’s crown symbolizing that she is now in command. In other words, the commercial promises that by purchasing this perfume it will automatically associate the consumer to a more

At the beginning and end of the commercial, a folding fan rolls across the screen. At the end, white orchids float into the left half of the image, as Opium’s red and gold bottle dissolves into the right. The fan, the white orchids, and the design of the Opium bottle are all signifiers of warm, sensual, feminine qualities with a specific “Eastern” bent. At

Amongst all of these advertisements, a natural link is developed between the visual representation and the product/idea being sold. In the first ad, a masculine link of control and success was created between the picture and job, targeted for both elder men and women. For man, their natural state of superiority would increase if he took this job. For the woman, her natural lower class state would move up to that of manís. The perfume ad, on the other hand, is attracting female customers only. The feminine feelings of happiness, peace, beauty and truth are linked through objects from nature, such as the sky and clouds; and these feelings are stereotypically viewed as feminine. The third ad selling a vacation trip is directed mainly toward college students. The presentation of freedom, adventure and relaxation grab studentsí attention, especially for those who really need to get away from school stress. The ad targets all sorts of students, those ìmasculineî ones who are seeking adventure and those

In the competitive market America has today, all companies strive to be the number one choice for consumers out of all their competitors. To achieve this goal, companies use various strategies in their advertisements to appeal to the public. The company, Donna Karan New York (also known as DKNY) is one of the millions of companies that works rhetorically in its advertisement for its Be Delicious perfume. With sexual innuendos, symbolism, attention grabbing images, the creation an image of beauty, and the indication that one will be unique after using the product, DKNY effectively advertises its Be Delicious perfume.

This essay will be addressing ideologies of consumer fetishism and pseudo-individuality through examining the commodity signs found in the mass marketing and advertising of designer cosmetics, particularly Chanel.

For my perfume advertisement, Eternity, I have used numerous techniques to persuade the audience to purchase this product. Firstly, I have used a well-known couple for the main background setup. Since these couples are close together, this makes the perfume more memorable for consumers, as these famous subjects are used to promote the product. This also creates a positive feeling about the company and the advertisement which is more influential, entertaining and appealing to the audience. The couple is used as intimate and romantic connotations which is a successful tactic in persuading the audience to purchase the perfume. In the advert, we can see a man on the right hand side wearing a black shirt with a black shadow cast upon him to depict the idea of the man not being too muscular or dominating the advert. The man’s body language is showing affection to the lady as his eyes are gazed low, followed by the gentle expression on his face. This displays positive emotions towards the woman as he portrays a romantic relationship by which the woman is adored. The lady on the other hand, has her right hand on the man’s chest followed by the elegant and feminine body posture. The woman’s hair is open loose with cosmetic makeup on her face. This shows that the lady wants to impress her man and are all signs of affection. The message to the audience is too be attracted to your partner just like the ones used for the advert by using Eternity as their fragrance.