Peripheral Route To Persuasion

Persuasion is a very strong technique that is used by many throughout history to form some of the greatest works of literature. Ethos, pathos, and logos are the three forms of persuasion. In 2008 a man by the name of Barack Obama created his Victory Speech after a very hard fought campaign. He utilizes the three modes of persuasion to create his very persuasive speech. Persuasion is one of the most crucial strengths to any speaker, especially when applying ethos, pathos, and logos just as Barack Obama did in his 2008 Victory Speech.

Today, one can see the tactic of persuasion being used as a standard avenue to influence a person’s attitude or beliefs by presenting them with different messages that encourage things like using certain brand name products, vote a certain way, or where to take a vacation just to name a few. There are four types of people that include gullible people, skeptical people, firm believers, and people who are leaders who trust others as well as make others follow their ideas. Persuasion is a widespread topic of social psychology and may be done in different ways. There are two types of cognitive processes by which to persuade someone, which are the central route or the peripheral route. For this assignment I used mostly the central route approach as well as using a little of the peripheral route approach. To reinforce the peripheral route approach the use of pathos was also used during the video to play on the emotions of the watcher. This PowerPoint is effective at using the central route of persuasion, peripheral

There are a plethora of controversial topics in the world today. Each issue has multiple sides that are trying to influence people's thoughts and gain their support. “Oil to Die For” and “Climate Change Debate: Last Week Tonight with John Oliver” are trying to do just that. Persuasion is an art, an art that is even more powerful influence with today's electronically based society. However, some sources are far more persuasive than others.

A cult, also known as a new religious movement, is defined as an exclusive group of individuals who come together to follow a leader's extreme ideas. A cult holds three general characteristics which include: being led by a charismatic leader, has radical beliefs and rituals compared to the norm, and isolates its members from their society to protect them from “evil”. The Unification Church, short for The Holy Spirit Association for the Unification of World Christianity, is a cult that began in 1954 and was founded by Sun Myung Moon. Moon believed Jesus appeared to him when he was a teenager and told him he was carefully chosen to continue the Kingdom of Heaven on Earth. He was told that Jesus himself had begun this mission before his death,

“What Donald Trump doesn’t want you to know about his plan to build a “Great Wall” between the U.S. and Mexico: He’d need to steal private property from Americans to build it” (Somin). Analysis: Ilya Somin’s use of tone and diction shows exactly what trump is doing and speaks in a sullen tone to inform people exactly how many Americans are losing their homes and lands to fulfil this large project along the borders of the United States and Mexico. “During the campaign, Trump promised that Mexico would fund

“Build that wall”, has become one of the most well-known and controversial sayings from Donald Trump’s run to presidency. His thoughts about illegal immigration have caused controversy and chaos in the past year. This analysis will take a deep look into on of his illegal immigration speeches to Arizona and focus on the ethos, pathos, logos, and delivery of that speech. This speech dives into his illegal immigration plan with an attempt to get everyone on the same page as him. Trump is going to utilize ethos, pathos, and logos to persuade the audience that a drastic change to our borders needs to be set in place. Trump believes that securing our borders is one of the most important things to help our countries safety.

The first essential of persuasion involves the structure of the argument being posed by one who is trying to provoke others to action. In order to convince someone of a new argument, idea or moral, one must use the proper methods: logos, ethos and pathos. According to Hauser, “The method

If it has been identified that the central route of persuasion on an audience is necessary due to high relevance to the persuasive message, this gives the persuader a framework to begin crafting a strong argument. Since relevance is what captures the audience’s attention, the persuader must exploit this. For example, if the persuader is attempting to sell a car to an individual the the use of the central route, and the potential buyer has been categorized as one that clearly understands the relevance of the purchase, the persuader should do his or her best to make their product seem the most relevant to the customer. The seller may do this by asking the customer to visualize how happy they will be in their new car. This can also be done by highlighting the features of the car that are most applicable to the customer’s concerns (safety, high gas mileage, etc). These methods will invite the receiver to become more involved with the target of persuasion. All of these ways utilize the customer’s judgment of high relevance to the situation to construct a strong argument.

"I will build a great wall - and nobody builds walls better than me, believe me - and I'll build them very inexpensively. I will build a great, great wall on our southern border, and I will make Mexico pay for that wall. Mark my words." (Allegri) Saith Donald Trump in his candidacy announcement in 2015. One year later, this seemingly ridiculous twaddle become a real consideration, along with his election which astonished a lot of people. While his pep talks in his speeches and debates did invigorate Americans and therefore won him a lot of supporters, Donald Trump's proposal of building a wall will have an adverse impact on U.S. economy and relationship with Latino commonwealths, and will create nationwide tension, but will not eliminate illegal immigration; therefore, reinforcement of border

Trump’s speech comes after he met with Mexican President Enrique Pena Nieto earlier in the day and asserted America’s “right” to build a border wall during a hastily arranged visit to Mexico City.

He has not been shy of making these outrageous assertions on television, during his campaign rally and on his beloved Twitter account. Despite many polls having him being defeated by Hilary Clinton, he won. Now, what many thought were just blusters from an unlikely candidate, had turned into a reality. With an agenda of putting “America first”, things were bound to change. One of President Trump’s campaign promises was to build a wall along the country’s southernmost border. He emphasized the need to strengthen our borders with a wall and stronger immigrations laws to prevent Mexican criminals from entering. Shortly after taking office, he began fulfilling his promise by signing the Executive Order 13767 which called for planning, design and construction of the border wall (The White House, 1). Bernstein Research, a firm that analyzes material costs, put a price tag of

1.) Rank’s easy-to-use, analytical tool is called the intensify/downplay model, and its goal is to help you to become more critical and analytical receivers. It defines and gives examples of four major persuasive strategies and six associated tactics that are often used by persuaders today. (Larson, 2007 page 31) Ranks major strategy is to either intensify certain aspects of the product, cause or candidate. His other strategy is to downplay certain aspects of their brand, cause or candidate. (Larson, 2007 page 31) The intensification and downplay strategies include, to intensify their own good points, intensify the weak points of the opposition, downplay their own weak points, and downplay the good points of the opposition. The tactics

Another very effective rhetorical strategy used in this speech is allusion. The first allusion Trump makes is about The Marshall Plan. He mentions the pillars of The Marshall Plan: Peace, sovereignty, security and prosperity. He also states that “The Marshall Plan was built on the noble idea that the whole world is safer when nations are strong, independent, and free.” The reason he alludes to The Marshall Plan is

Petty and Cacioppo (1981) have developed the elaboration likelihood model of persuasion which explains the peripheral route to persuasion and the central route. In the peripheral route, persuasive influences are more tangential to the issues at hand. For egg- in a PSA targeted against smoking in youth, the peripheral route will show the teenagers having a better sex life after quitting smoking. (William G. Shadel, January 2009) Central processing occurs when the person at hand is aware about the main message of the PSA and is motivated to consider its content. We will analyze the use of celebrities for both these routes of persuasion and try to find out the effectiveness in each case.

The central route to persuasion requires high efforts of processing which occurs through a complex structure, thus leads to longer lasting effects of persuasion. However, if an audience is lacking in motivation, in which they are not analytical or involved with the message they are more likely to take the peripheral route to persuasion. In this case, peripheral cues are used in which these cues trigger an acceptance of the messages thus leading to persuasion, which is usually a temporary effect [Myers et al 2016 p190-191].