Personal And Career Development Plan

Catherine, W., Tat Pui, L. and Henrik, U. (2011) The Roles of Branding for a Brand Entering

My selected mentor is Jerry Martin RN, BSN. He is a co-worker that has inspired me to return to school and that any dream is obtainable. Jerry has a degree in biology and was working as a ward clerk in our ER when I met him. He has a degree in biology and worked in finance before working at the hospital. Jerry states” I was unhappy with my career in finance and I realized I had drifted a long way from my education and my core belief. During a conference a guest speaker said “true happiness is found when you find the one thing you would do in life even if you did not get paid for it”. That was my “aha” moment.” G.M. Martin (personal communication, September 3,2013) Jerry entered nursing school in 2006 and graduated with a BSN in 2011. He is currently working toward a MSN and striving to be a FNP. He is a great nurse and it is a privilege to have him as a co-worker and my mentor.

Kudler Fine Foods (KFF) was established in 1998 by Kathy Kudler. Kathy Kudler created KFF to provide a unique brand of quality organic foods for the communities in California. KFF first store to begin operation was La Jolla Store (Kudler, 2003). The La Jolla store is doing very well in the community in which it was established. Since the beginning of La Jolla store, additional gourmet stores were being approved for operations. As of now, there are three Kudler Fine Foods in full operation. Kathy Kudler is the sole owner of KFF. Kathy

To effectively use my skills and knowledge to develop new and innovative ways to manage the hospital and its departments leading to betterment overall. This will help me to achieve my goals of furthermore 2 years i.e. to develop new and innovative systems.

This course aims to help you utilize quality improvement processes and management tools to improve client care outcomes, partly by improving the nurse’s working environment as you make and implement good decisions. Now you will apply those processes and tools to yourself by creating a professional development plan.

When consumers hear the word personal branding, they will automatically associated personal branding with corporate branding (Gail (2010), When a company has established a good reputation and have endurance longevity, customers will keep that company on their mind and not concern with a particular product.  For

According to her, marketing helping companies build a formal brand of a company which will lead consumers to get use to the company and build a good relationship with it. During the late 19th and early 20th century, the main focus was on advertising new products, and because of mass production, companies would create similar products resulting in companies competing for consumers. Furthermore, she discusses that the concept of branding had be relevant in the early 1880, and nowadays selling an image or lifestyle is crucial for a firm (2000). Though Klein backs up her claim by using exams from the mid and late 20th century, they are still very relevant today. Branding is much more important than advertising. No longer are advertisements found allover the place, instead if a consumer knows a brand, they are more likely to remain faithful to that brand. Brands still create familiarity and emotional ties between consumers and companies. Overall, it is evident that the brand is more important than the product (Klein,

In order to display commitment employees have to feel that they are being treated with fairness and respect. Many organisations have concluded that they need to create a corporate personality or identity with a set of corporate values or a stated mission - ‘an employer brand’ - which employees as well as customers will recognise and relate to. In practice the employer brand can be seen as an attempt by the employer to define the psychological contract with employees so as to help in recruiting and retaining talent. For more information see our factsheet on emplyer branding.

2.1: A brand gives an organisation a public image that is easily recognisable and helps to quickly identify the organisation. Businesses with strong brands are known widespread and help form the foundation of the

Part of an organization’s priorities is to be an employer whose public image is desirable and enables it to attract and retain top talent. Fortunately for employers, the undertaking can be accomplished through Employer Branding. The focus of this paper is to examine aspects that pertain favorable employer branding.

Since an increasing number of people focus on brand names instead of product, brands become important elements for customers to choose products (Carroll, 2008). When customers trust the brand, the benefits for the manufactures are generated. In the first place, brands can be used by products as the tool to identify and differentiate themselves from various products. Secondly, brands are helpful for companies to build a competitive advantage (Bick, 2009). Therefore, organisations take more attention to branding.

The fundamental role of any aspiring professional is the development of a distinctive career plan. Although the development of a career plan may seem simple but it does require careful thoughtful planning and effort. Determining career goals and objectives, allows for the assessment of current skills, talents, and the realistic ability to attain the predetermined goals at the end of the plan. The goals determined in a career plan should be achievable and considered the starting point of any achievable plan.

There exists numerous peer reviewed studies, articles, and even books that serve as a tutorial in coaching and teaching people how to become and remain successful leaders. This is equate to putting the cart before the horse, as students need to first plan on having a successful career before planning on extending their vocation into a formal leadership role in their organization. Hansen and Tovar (2013) suggested that career development, and subsequently becoming a good leader, is a lifelong process that requires the motivation to continue to grow by taking a methodical approach into their daily study and work habits.

Ambler and Styles (1996) determine that the brand can be structured into two boxes, the first one is the brand plus, which means financially added value to the product, the second one is the holistic package, in which the brand understood as a complete entity with a specific identity. Furthermore, De Chernatony and Riley (1998) establish twelve themes to limit the boundaries of the brand. These themes categorize a brand as 1- a logo, 2- a legal instrument, 4- a company, 5- a risk reducer, 6- an identity system, 7- an image in the consumer mind, 8- a value system, 9- a personality, 10- a relationship, 11- an adding value, and finally 12- an evolving entity. Because of these themes, a comprehensive definition is given describing a brand as ‘a cluster of values that enables a promise to be made about a

A survey conducted by Hewitt Associates reveals that more companies are now focusing on employer branding to “attract employees” and keep them engaged. There is a direct correlation between an effective employer brand and achieving business success. It helps in retaining current employees, increasing employee satisfaction, attracting job candidates, and motivating employees in their work, which leads to excellent business gains. The purpose is to use the internal brand as the seedbed for aligning their people programmes to deliver significantly improved business results.