Personal Brand Essay

A. Describe the environment, as viewed by Michael Porter’s model of competitive forces, that Valuejet was trying to compete in. consider competition, suppliers, customers, new entrants, substitute products? The five competitive forces that shape strategy are competition, suppliers, customers, new entrants, substitute products. Michael E. Porter demonstrates how the five competitive forces can be used in any industry. The results from all five forces not only look at the narrow aspect of competition rivals but as well as broader aspect of competitive interaction within an industry. These five competitive forces can also be used in the case of Valuejet. Competition within the airline industry is highly

- The type of working environment I see myself in is one with consistency, but also has room for change and flexibility. Consistency is important to me because I like having at least a basic structure to work with. With marketing being my major I know that there are basic structures and concepts people in the field go by, but outside of that allows for the creativity. I like to think of myself as a creative person. As a college student now I am very innovative with the resources that I have available to me. For example I am a very picky eater, so something that I do for lunch when eating at the school cafeteria is that I’ll pack my own salad dressing, Nutella, and plastic container of mandarin oranges for my salads. That may not mean anything to most people but I have gotten remarks like, “Oh, that’s a good idea!” A different example that relates more to “real-life situations” is that if something appears to be broken and I feel I have the potential to fix it, I will do what I can to at least put it in better shape than it was. One time

Discuss what is meant by the term “customer orientation”. Illustrate with examples how companies demonstrate their customer orientation by reference to at least two elements of the marketing mix.

It is important to control your student brand within social media. Social media is a great place to get connected with friends from all over but when you are on social media you need to remember that everything you post is affecting your student brand. Your student brand is the way the world sees you. This is also the first thing your employer get to see representing you. Everytime you post can be seen by everyone else in the world. Once you put it online there's no going back. It is at most importance that I control my student brand.

Even as a child I always marvel about how systematic the process of handling the financial aspect of a certain company works. I have seen some people from my family try to organize their books of accounts and I am amazed at how financial statements are well coordinated. Thus, when I pursue my college education I decided that I want to take up accounting and learn the systematic process of managing finances. I come from a line of family who are into the business world. This is the reason why I ultimately believe that I am a top candidate in any accounting firm.

A study by Dr. Kleppinger defined the personal digital brand as a strategic self- marketing effort, crafted via social media platforms, which seeks to exhibit an individual’s professional persona. While discussing advantages and disadvantages of such marketing effort, Dr. Kleppinger mentions “social media also gives professionals a connection to past, current, and potential colleagues”. This is the one out of many reason, personal branding will be around for a long time. While it allows individuals to not only connect personally

Personal branding is a concept that is geared for all people.  It is not just for famous people. Suze Orman started off like a normal person, but now she carries a strong name brand.  A simple person who wants to be successful and start branding their name.  Years later, they  may become a normal brand name in someone household.   The high increase in online searches and social media platform, personal branding, is relevant. According to Cohen (2014), personal branding is a necessity and marketers need to learn to understand branding.   Cohen (2014) stated personal branding  is required to establishing a good reputation with the consumers, with a good reputation that will be credibility, and personal branding is about enhancing longevity.   This paper will discuss what is needed in personal branding to be successful and why personal branding is important.

To be completely honest, the only social media I currently use is Facebook. I hadn't felt the need to use any additional social media prior to my return to college. However, I recently created an account on Linkedin. I picked Linkedin after doing some research regarding social media networks. I was looking for a site that was more of a professional social network as I already use Facebook as a social network. I was looking for something that I could use for "professional branding purposes", as a first impression for professionals to highlight my experience and background. I wanted to use it for networking purposes to organize professional contacts. My understanding is there is also an endorsement component which I'd like to look further

When I was a little girl I remember the parents used to buy me shoes from sketchers; at that time we were low on money and sketchers had a deal buy one get one 50% off. As a child I was never brought up in knowing brands all I knew was that my parents were able to go me was okay. Prior to this event I felt embarrassed of those shoes, until I was made fun of because I had sketchers and not brand shoes such as; vans, Converse, Nike, Jordan's, and heelyes which at the time were in. I remember my classmates made fun of me and I came home upset because and complained to my parents in why I cannot have better shoes. The next time and from then on my parents bought me shoes that were in style. I never saw the sacrifice my parents did just so I can fit in with my classmates; my dad would sacrifice himself when he needed under clothes he did not buy it instead he would spend that money on getting me thing so I could fit in.

I am an IT Professional with over 8 years of experience working with hardware, software and network engineering. Throughout my career I have held various positions including several leadership roles. The IT industry is a very technical field where individual contributors are critical to the success of the organization. With the extensive leadership training and experience I have gained, has allowed me to stand apart from my peers and take a more active role in the organization and its strategy. I continuously strive for my own personal development, including going back to school as an adult to achieve my bachelor’s degree. I understand the importance of

The first is the great need for small businesses for future economic growth, locally and internationally. There is a tremendous need for small business to keep up with technological advances and environmental changes. Small business can innovate and create new jobs at a faster rate than their larger competitors. Unfortunately, living in times of high crime, recurrent

Since an increasing number of people focus on brand names instead of product, brands become important elements for customers to choose products (Carroll, 2008). When customers trust the brand, the benefits for the manufactures are generated. In the first place, brands can be used by products as the tool to identify and differentiate themselves from various products. Secondly, brands are helpful for companies to build a competitive advantage (Bick, 2009). Therefore, organisations take more attention to branding.

I often get surprised by how many SEO guys think by doing A, B, and C, your effort should yield D. I totally understand that's what's taught by a plethora of courses and coaches. Unfortunately, the equation often fails in this level of competition. If you do A, B, and C, you've just covered the minimum essentials. To play the game correctly, you need to look for ways to augment A, B, and C whenever possible and can't expect the ranking landscape to stay still while you work on your fulfillment. Just like a game of basketball, your opponents are always moving and looking for ways to catch you off-guard.

3. Before writing the content select some keywords that have little to do with your blog. If you use the keywords naturally throughout its publication that will increase your your blog's position in in search engines.

As online presence has advanced, there are more and more business minded people turning to the Internet as a way to make a living. There are plenty of pros and cons to go around with the online community, but the savvy business person can overcome the cons and become quite successful. It all begins with a strategy. What is the best way to get your message out there where customers will find it? For the successful business person integrated marketing communications is the key to online success.