Personal Brand

A brand is what can either attract people to you or make people avoid you; people would identify you by the brand you portray. One can communicate their brand through actions and words. “It is essential to understand that wherever we are, in whatever we do, we are all building our brand”.

The term Personal Branding was first coined in 1997, by author and management guru Tom Peters; on the cover story for Fast Company magazine. In the article “The Brand Called you”, Peters correctly identified that “the digital age will overwhelm us” and” with the shift to a service economy and increased mobility enabled by digital connections, no one would be putting in several decades at the same company, the way previous generations had”. With job security at an all time low we must now more than ever promote ourselves as a brand, and prove why our brand is worth more than other’s brand. intuit.com suggests “by the year 2020, 40 percent of the workforce will consist on freelancers and independent contractors”.

My personal and professional branding are the same: being passionate about not limiting myself by my thoughts or actions, I am here to push the boundaries with those around me. This may sound simple, but there is a lot that goes into it. Building a network of strong, confident people is the key to being successful. My goal is to keep building these professional relationships as well as in my personal life with the help of social media and goal setting.

Brand design plays a crucial role on the customers’ purchasing decision. The brand design is the tool to promote a product by any organisation that can either attract the customers or resist them to buy the product. The chosen topic is considered to evaluate the importance of branding for any product in UK and US. As opined by Kapferer (2012, p.76), Brand Design is important when trying to market a new product or service in the market, which is new or already exists.

As the brand and the customer pertains the strong interconnection, it has be to firstly identified by the managers and should be recognized the brand propositions that communicate to the consumers. Particularly, the elements like the quality, durability, functionality and the value regarding to the brand should be recognized by the branding team of the organization. The recognition of the brand may help the company to build up the relationship between the consumers (Aaker,

When consumers hear the word personal branding, they will automatically associated personal branding with corporate branding (Gail (2010), When a company has established a good reputation and have endurance longevity, customers will keep that company on their mind and not concern with a particular product.  For

The brand must be distinct and stand out in ways that relevance to consumers’ needs so as to be chosen by the consumers among thousands of brands in the market. However, before consumers respond to the brand’s communication efforts, the brand must be understood and understood correctly. That familiarity leads to a strong, positive consumer-brand connection.

I am an IT Professional with over 8 years of experience working with hardware, software and network engineering. Throughout my career I have held various positions including several leadership roles. The IT industry is a very technical field where individual contributors are critical to the success of the organization. With the extensive leadership training and experience I have gained, has allowed me to stand apart from my peers and take a more active role in the organization and its strategy. I continuously strive for my own personal development, including going back to school as an adult to achieve my bachelor’s degree. I understand the importance of

As an example, Picture 1 is Disney College’s poster that appeals people to study at the Academy and work with the company after graduated. And Picture 2 and 3 are Invitations of company to work with them. Employment branding is not only advertising goods of the company but also providing public access to the company's business philosophy. And it may be possible to influence the creation of public and youth to feel good and may want to work with a company when they graduate.

Branding is one of the most important aspects of any business structure. Your brand is meant to increase the competiveness against your company. “your brand is your promise to your customer. It tells them what they can expect from your products and services, and it differentiates

With personal branding becoming a huge success in today’s generation, many students have taken their chances and have stood up for themselves by showcasing their names as a brand. Many of today’s youth have also showcased their personalities on various social media sites and media platforms. One such user is me, I have made many accounts on social media apps such as WhatsApp, Facebook, Snapchat, Instagram, etc. I have created an identity that will help me evolve into a better person, I really feel like the mainstream audience should pay more attention to middle class kids as we all are the same and deserve equal respect. Having an identity puts you in a new place within civilization, this is important to note because it means that you are different from others and might have the potential to do something that could make people remember who you are. These social media sites have had a great influence on me and maybe many others. Using the benefits these companies have provided I looked for ways where I could step up my game and tell the world that a person named Harshpreet Singh exists. Some things I do that separates me from the others is how I always work hard to improve my vocabulary and make it as diverse as possible. Another reason that makes me stand out is the way I approach others, people around the globe should feel the honesty one is trying to showcase and I believe that this is the way everyone should communicate in order to win others hearts. I speak two

Your personal brand according to Frye (2014) is, “is what people say about you in a professional environment”. Personal branding is an image you try to instill or what people devise about you through observation and interaction. Frye (2014) also mentions how you control your own personal brand through your actions and behavior. You can control your personal brand or professional reputation by how you dress, speak, communicate, and by appropriate behavior. Personal branding is the reputation that you as a professional try to build for yourself.

The successful marketing and revenue generation of products is governed by a host of tangible and intangible factors. As marketing analytics research continues to develop theories and models for uncovering these important components of the product sales cycle, certain components differentiate themselves through importance and impact. Brand equity is one

“Whether you use your personal brand to consult, freelance, or drive more traffic and trust to your company, it 's vitally important to establish one to stay competitive” (Demers, 2014). For

In recent times, branding has played a pivotal role in some brands’ success. This has been made possible through the ability of some marketers to capture the essence and minds of people (consumers), and put the trends and characteristics into the personality of a brand. Customers have always found ways to identify themselves with certain products, and on several occasions, branding campaigns