Personal Branding

1567 Words7 Pages
Personal Branding is already conflicting with Company Branding outside the work place. A middle school teacher was suspended with pay for making remarks about her students on Face Book (Norwalk, 2010). A woman was fired after criticizing her boss on face book (“Fired over Facebook,” 2011). A young man was rejected for a position at Cisco because he tweeted that he had to weigh the fat paycheck against the drive and work (Popkin, 2009). These examples go on and on. Entire sites have been dedicated to helping employees build their personal brands without conflicting with their company brand (Schawbel, 2009).
However, the issue of employee’s personal branding will grow in the minds of middle management as their private and public
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Clay Shirky writes in her book Cognitive Surplus of a day where HR departments will overlook small statements against organizations because in the future most everyone will have at least made one mistake (2010).
Addressing the issue of conflicts in personal branding in the future will rely heavily on the individual company policies. Middle managers will need to formulate new business and functional level strategies. For example they will have to establish functional level policy’s to allow employees to communicate personal brands in a business oriented fashion. Middle managers will also have to implement company level restrictions for issues that may harm the company brand. Middle management will also have to formulate functional level strategies with the HR department. These strategies will focus on hiring employees with both character in their personal brands and talent in their resumes. These strategies will be heavily influenced by both internal factors (the mission statement and culture of the company) and external factors (the laws, politics, company opportunities, threats, and environment).
Both middle managers and employees of the future will have high levels of resiliency in order to compete in such an interconnected world. Employees will have to take on a work life that is never ending, with more responsibilities. In implementing
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