Personal Branding

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The Internet is a tool that allows any user to command his future with the click of a mouse. It has made possible connections and interconnections that grow into a wonderful web community. The Internet has revolutionized career development for personal empowerment, self-management and networking. It allows us to discover, create, communicate and maintain out personal brand for our future. The Web gives us the opportunity to promote “our brand” for ourselves by joining a social network and using our page as a billboard to advertise our talents and goals. Developing a personal brand makes us a more valuable asset, whether to the company we work for, a potential employer, or your own enterprise. This paper discusses the development and…show more content…
On Twitter you can directly communicate without interference and talk to hiring managers and people whom are genuinely interested in the network with them. On the other hand, you can automatically tweet your blog posts as they are published. This saves time from having to copy each blog headline in order to tweet it manually. However, for building a personal brand, Twitter limits the opportunity to do so as you can only type or text up to 140 characters per message (Meyers & Gerstman, 2001).
If a job seeker isn’t actively involved in social networks, he will be at a competitive disadvantage. Contributing to several social media platforms is one of the best ways to position a personal brand. It is easier to reach an audience that already exists than to find a new audience. Today the new generation is more willing to give up their personal information on social networking sites. People are now willing to spread their information about themselves, whether personal or professional without fear on these networks. Unfortunately in most cases, their identity gets stolen eventually; they receive spams, viruses and junk mails. This is why employers should be aware of false applicants.
As the Internet is a public domain, there are concerns about privacy issues. Schawbel (2001) found that they do provide a privacy area where you can change your privacy settings from your
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