Personal Branding

Many individuals have resorted to social media to connect with friends or strangers alike. Social media has also encouraged people to display private conduct to the public. Many colleges and businesses have resorted to viewing an applicant’s social media for work force readiness. I believe this is a good strategy, because it can eliminate competition in the work place.

The goal of any business is to be successful. Business’ need to hire personnel that can communicate clearly and effectively. This verbiage is noted in job descriptions for both blue collar and white collar jobs. Furthermore, company recruiters are actively engaged in finding qualified personnel, in a diverse job market. Additionally, jobs and potential employees are in global competition; do to technology, which has brought borders closer. One of the technologies, is social media, an internet based application; in which one can share information, ideas, career interests, etc. Facebook,Google+,Instagram, LinkedIn,

In society today, everything has a name for it. If the product doesn’t have a well-known name, it goes by name that a well-known product that is similar goes by. Branding has made its impact on society and it’s never going to go away. In this situation, all we can do from here is analyze more and more until we fully understand its presence in society and its effects. Branding has its biggest effects on consumerism, which makes us question consumerisms power in society. Has our society become one big, replicated consumer or can a consumer or even a person still be unique and individual? Branding creates competition amongst companies throughout the world and creates a competition for the consumers. Not only, it also creates issues, creates

A study by Dr. Kleppinger defined the personal digital brand as a strategic self- marketing effort, crafted via social media platforms, which seeks to exhibit an individual’s professional persona. While discussing advantages and disadvantages of such marketing effort, Dr. Kleppinger mentions “social media also gives professionals a connection to past, current, and potential colleagues”. This is the one out of many reason, personal branding will be around for a long time. While it allows individuals to not only connect personally

Personal branding is a concept that is geared for all people.  It is not just for famous people. Suze Orman started off like a normal person, but now she carries a strong name brand.  A simple person who wants to be successful and start branding their name.  Years later, they  may become a normal brand name in someone household.   The high increase in online searches and social media platform, personal branding, is relevant. According to Cohen (2014), personal branding is a necessity and marketers need to learn to understand branding.   Cohen (2014) stated personal branding  is required to establishing a good reputation with the consumers, with a good reputation that will be credibility, and personal branding is about enhancing longevity.   This paper will discuss what is needed in personal branding to be successful and why personal branding is important.

I am an IT Professional with over 8 years of experience working with hardware, software and network engineering. Throughout my career I have held various positions including several leadership roles. The IT industry is a very technical field where individual contributors are critical to the success of the organization. With the extensive leadership training and experience I have gained, has allowed me to stand apart from my peers and take a more active role in the organization and its strategy. I continuously strive for my own personal development, including going back to school as an adult to achieve my bachelor’s degree. I understand the importance of

Personal branding as an activity has also been criticised on moral grounds and described as a blatant manifestation of the rampant cynicism of commercialism (Klein 2002; Rosen 2004; Lair, Sullivan et al. 2005; Conley 2008; Klein 2008) that equates “complex human beings” with “something like Kleenex” (Conley 2008) thus resulting in “a crude attempt to provide regulated forms of self-exposure”

There are multiple ways social media can have a negative impact on your search for employment. Let's start with the images that are uploaded to your page, by you or others. Having images of yourself or other people consuming alcohol can make employers think you have a drinking problem. Also, the way you're dressed in the pictures says a lot about your character. If you are wearing dirty, torn, or inappropriate clothing they may not hire you. Next, be cautious of how and what you comment on. If you use racial slurs, curse words, or sexist comments; they will see it and you won't get the job. Another thing a lot of people do, my classmates included, is using text speech. This comes off as unprofessional and makes you sound

Before you can learn much about how to use personal branding for a competitive edge, it's important to have an understanding of what personal branding is. Fortunately, it's possible to take a look at the way many successful people have used personal branding to get a feel for what it is and how it can work for you.

With employers having access to a wide range of networking sites, it is more efficient for them to look up additional information about the candidate while saving cost and time. One research showed that a candidate was able to secure a job because their social media profile showed them as creative, well-rounded, and a good fit for the company (Budden, Elkersh, Vicknair, & Yancey, 2010). Companies use this data in order to inspect whether a candidate maybe outgoing. For example, someone who does not have any social networking profile is thought to be likely hiding something or is introverted or is not well-versed with technology (which is a requirement for most professional jobs). Companies can weed out candidates using this information and possibly find applicants that are likely to fit in with their corporate culture.

Utilising social media for business has been a strategy of human resource management in hiring process. Internet and technology has revolutionised the way people live and also led employers to attract and screen potential candidates on social media, such as Linkedin and Facebook (Zamaria C, 2007). The features of online platform make social media become a common method of attracting applicants for human resource function. For instance, the speed and no geographical limits are distinctive features of online recruitment (CIPD, 2010). A survey conducted by the US Society for Human Resource Management found that the number of organisations that reported using social media as an HR recruiting tool had grown from 56 percent in 2011 to 84 percent in 2015 (SHRM, 2016). Some researches reported that the use of social media is an inevitable trend of hiring strategy in the age of Internet; therefore, employers could not ignore the

Social networking sites are a dangerously sharp double-edged sword. Professional sites such as LinkedIn can showcase one’s talents and provide an advantage within a large applicant pool while personal sites, such as Facebook, Twitter, myspace, even YouTube, if used irresponsibly, can make public many aspects of an individual’s private life which can reflect negatively, when viewed by others. The article “Didn’t get that new job? You need a better Facebook score” (Garling) highlights one of the many ways prospective employers can quantify someone based on their social media presence. The article describes a process whereby hiring managers rely on a consulting firm of sorts. This firm provides a score for each applicant based on their social media presence.

Social media gives employers the opportunity to see the true image of how candidates behave in a variety of real social situations, rather than the glimpse provided by the typical 20-30 minute, staged interview, in which the candidate will most likely behave differently anyways due to nervousness or stress. This can give great insight to what it will be like to work alongside a candidate.

The word ‘brand’ is derived from the Old Norse word brander, which means to ‘burn by fire.

“Define what your brand stands for, its core values and tone of voice, and then communicate consistently in those terms” (Mainwaring, n.d.). Personal branding is the message you intend to send to others that is a reflection of you, your values, and what you stand for. Branding yourself is vital in the business world today considering it can help you with, better opportunity discovery, better networking career advancement, and better success. It can also develop and define you as a leader. From “actors, musicians, athletes and models, the famous and near famous are all competing for market position in popular culture. Like products, celebrities even rename themselves to craft a brand identity” (Solomon, Marshall, & Stuart, 2016). Regardless