Personal Computer Company At Apple

960 Words4 Pages
Brief Chronology:
• 1976 With $1,300, Steve Jobs and Steve Wozniak found Apple Computer, Inc.
• 1980 Apple converts to public ownership.
• 1982 Apple becomes the first personal computer company to reach $1 billion in annual sales.
• 1985 John Scully assumes the helm after a management shakeup that causes the departure of Jobs and several other Apple executives.
• 1991 PowerBook line of notebook computers is released.
• 1994 Power Macintosh line is released.
• 1996 Acquisition of NeXT brings Steve Jobs back to Apple as a special advisor.
• 1997 Steve Jobs is named interim chief executive officer.
• 1998 The all-in-one iMac is released.
• 2000 Jobs, firmly in command as CEO, oversees a leaner, more tightly focused Apple.
• 2001 The iPod is
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Apple expects this trend to continue during 2008 and to reach sales of 10 million iPhones, stealing 1 percent of the mobile phone market share. (Chapman & Haskisson).
One year following the untimely death of Steve Jobs, the company he co-founded and led for most of his adult life appears to be thriving and lacking any serious obstacles to its break-neck growth in a rapidly changing technology market. (Gallagher, 2012)
That said, Apple Inc. still has plenty of challenges ahead. Some of those stem simply from the nature of the fast-paced, hyper-competitive consumer technology business the company currently competes in — and largely dominates. (Gallagher, 2012)
Other challenges may be more unique to Apple and its singular focus on a relatively narrow line of products. And long-term, the company may still feel the loss of a leader who possessed an uncanny ability to see around corners, and bend other strong personalities to his will. (Gallagher, 2012)
“The guy who could literally pull rabbits out of his hat no longer exists,” said independent technology analyst Roger Kay. (Gallagher, 2012)
Apple’s had a phenomenally strong year since Jobs’ death from cancer last October, which left the company permanently in the hands of the senior management team he spent years cultivating, led by CEO Tim Cook. It’s also had some stumbles along the way. (Gallagher, 2012)
Some missteps with features such as
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