Personal Golf Course Analysis

Callaway's main strategy is differentiation based on technologically advanced products which (supposedly) have performance advantages sufficient to justify the premium price. Callaway's goal is to maintain its #1 position as the world's largest golf merchandise company. To maintain its status and distance itself even further from the competition, Callaway will need to utilize its size and unique technological advances to continue to produce great products that maintain customer loyalty while attracting a broader customer base. Callaway now can also use the products of its recent acquisition of Spalding to further reach a wider customer base. As it continues to pursue a better research and development program this

I am Matthew Pogoreski, currently studying Professional Golf Management at Ferris State University. I was raised in a small town in Michigan called Hudson. My parents both owned small businesses, so growing up I got to see plenty of the hard work and hospitality that went into owning your own business. Working at my mom’s hotel and dad’s lumber yard at a young age taught me that I wanted to be the boss and work for myself. Hudson had just one 9-hole golf course (which was realistically a cattle ranch). That golf course is where I fell in love with the game of golf despite the fact it was almost always brown in the summer. My mom signed me up for “hook a kid on golf” at age eight and I instantly fell in love and was addicted to trying to hit those perfect shots.

4.Hire some low cost instructors (non-pro) that can work for a lower rate and cater to the market segments with lower financial spending power. Some of the instructors should be women to attract the growing women golfer segment. A women professional golfer would be a big plus.

OPPORTUNITIES * Locations allows them to easily attract mall customers * Research indicates local population would patronize a new mini golf course * Competitors do not promote effectively * Alliances with other family oriented businesses

“Top fifteen go to state, start out strong and pace yourself with the other girls”, my cross-country coach told me.

The older generation, who has played a large role in the game of golf, has begun to surpass the age of playing 18 holes on a full length course. Baby boomers are taking a step back and are seeking other opportunities to keep them active. Various clubs across the country are adapting to this by providing recreational substitutes to those who are reducing their golf activity to greatly boost the chances of having all of them remain active, dues paying members.

Our town is notable for having several interesting golf courses. For those residents whose interests lie in other pursuits, those courses are a waste of large quantities of otherwise useful space that could be better used to construct another mall or store. For the golf enthusiasts among us, however, the preponderance of courses is a delightful benefit of living in this otherwise uninteresting locale, where the only saving grace is the plentiful supply of interesting people.

“Callaway Golf Company designs, creates, builds and sells Demonstrably Superior and Pleasingly Different golf products. That means that any club, ball or putter in the Callaway Golf family must be a significant improvement not only upon the products of our competitors, but also our own.” (1) How does Callaway Golf achieve its goals of manufacturing and distributing Demonstrably Superior and Pleasingly Different golf products?

New golfers increased from 1.5 million to 3 million between 1988 and 1998, but most of them quit due to increased cost of playing which went up by nearly 50%, unavailability of courses and time involved in playing. The global premium equipment market declined post 1998 due to various reasons like decreased demand, Asian economic turmoil and saturation of product in the market place. To CGC’s benefit the competition on golf equipment

Last, but not least, there is a lot of places by us to play. There is a place right over in Bertrand called Madeline Bertrand. It is a very nice disc golf course. It has 18 holes from spring to fall and 9 holes in the winter. Another golf course that is not that far from us is a park in Elkhart. This course is called Ox Bow In County Park Elkhart. This is another very nice park that you and your family can go have a great time at. Those are the closest parks near us but still does not mean you can’t go have fun at these parks.

Behind any great company usually sits a great leader and entrepreneur. For Callaway Golf, this was no exception. Ely Callaway was known for his business philosophy: “Demonstrably Superior, Pleasingly Different”- he believed that “in business, in leisure and in life, you need to differentiate yourself, stand out, be exceptional, fill a niche, over deliver and always, always stand for your principles and deliver what you promise (Callaway Golf Company).” Throughout his career, Ely Callaway found business success- as president of Burlington Industries, and successful creation of both Callaway Vineyard and Winery and then Callaway Golf Company- utilizing focused differentiation strategy and blue ocean strategy successfully (Gamble, 2000).

To begin, golf is notably connected with globalization and diffusion; the “gentleman’s game” is a source of business and entertainment, creating connections between a plethora of places all around the world: Chile, China, Kenya, Bahrain, Germany, and many more. In total, on a global scale, golf is estimated to bring in around seventy billion dollars per year. Aside from consistently generating revenue, golf is an exemplary source of jobs. People are hired to aid in the process of creating balls, tees, courses, golf carts, clubs, and more for hundreds of supply companies, transnationally. The manufactured products are shipped through space to get to the importers. An additional source of income in the golf industry

Golf equipments can be rented out at a nominal cost, and there is a snack bar at the club premises too.

We are pleased to say we more than always get positive feed back. When an error does come up in our system we justify it as quickly as possible for it never to happen again.

The objective functions and constraints mentioned in step two and three are translated into excel columns as follows Objective Function Formula