Personal Marketing Management : Budweiser Busch

2553 Words11 Pages
Module 5
BUSA 5050
Strategic Marketing Management
Dr. Timothy Carter Organization and Background
Budweiser is an American-style pale lager produced by Anheuser-Busch, currently part of the multinational corporation Anheuser-Busch InBev. The brew was introduced in 1876 by Carl Conrad & Co. of St. Louis, Missouri. (Budweiser, 2017) Budweiser’s founder was a German immigrant, Adolphus Busch, who relocated to America in 1857, at the age of eighteen. In the early 1870s, Adolphus Busch became the first American brewer to use pasteurization, increasing the shelf life of bottled beer up to four months allowing it to be shipped long distances without spoiling. He later invested in the production of
…show more content…
Budweiser’s market value as of May 2017, is $24.6 billion with over $11 billion in sales. (Petruno, 2016)
Core Business, Mission, and Vision
The multinational beverage and brewing company’s core business is beer, with a portfolio consisting of over 5,000 beer brands that span local and international markets. The company’s mission is “To be the world 's beer company, to enrich and entertain a global audience and deliver superior returns to their shareholders.” Combined with their vision of bringing people together in a better world. The company has a desire to exceed expectations, to surpass goals and achieve things no one would have ever thought possible. The company’s goal is offering the best beer to a global market. Plans between 2017—2020 is to invest $2 billion in U.S. operations. (Anheuser-Busch, 2016)
SWOT Analysis
SWOT Analysis gives an overall picture of the health of this industry by analyzing Budweiser’s strengths, weaknesses, opportunities, and threats. Budweiser’s, strengths are their longevity and early expansion into the market. Budweiser has a well-established distribution line that puts them in every restaurant, bar, ball park, grocery store, and convenience store across the nation at a comparably lower price. (Leone, 2014) With the recent purchase of SABMiller estimates that the company now owns thirty-percent of the global beer market and sets them up as being the leading beer company in the world. (Petruno, 2016) Advertising has always been a strong

More about Personal Marketing Management : Budweiser Busch

Get Access