Personal Narrative : Going The Extra Mile

Most people live their lives by trying to fit in or be like the person next to them each day, trying to out do one another. When commercials air, presenting gorgeous people with amazing bodies, it makes people want to out do them. The natural act is to be better. Nike Snow Day is effective because it features famous athletes like Rob Gronkowski, Odell Beckham and Elena Donne wearing Nike’s winter apparel, playing a game of football in the snow. The commercial features both female and male athletes so Nike appeals to both sexes, although the females are ignored throughout the ad. Nike also shows the commercials emblem “Get out here” near the end in a demanding way and Nike bases the ad on lots of American lives to connect. The commercial expresses ethos logos and pathos in an interesting approach convincing its buyers to invest in their products.

It starts with music playing without any words, so as to not distract the viewer from anything and it’s upbeat to keep a happy tone. The first athlete sees the snow outside and throws on a Nike shirt and pants. As the commercial continues more athletes join, all wearing Nike, and then they all meet at the end where they start a game of football. This commercial appeals to the younger audience because of the snow day aspect. It is also helpful because there are no words for the younger audience who cannot read. It also appeals to the older audience because of the popular athletes and they are all wearing Nike in harsh weather conditions and they don’t seem to be affected. Adults don’t have the luxury of a snow day, so clothes that hold up during the winter when it’s tough getting to work is very appealing. The commercial is an easy view and doesn’t require any thought when it is played because of the minimal words and speaking. The only thing they really have to absorb is the Nike swoosh that is constantly being shown on the athletes clothing. Overall this commercial would convince someone that the brand is good in harsh weather and is a necessary purchase. Whatever is shown in the commercial can be easily purchased at a store that carried Nike or online. Both of the images below are screen shots from the “Snow Day”

The advertisement overall is effective to attract the male gender. It is very common that since men are very competitive and confident, Nike would create this ad to praise men. Although, the ad is also being effective to the individual who is not fit but wants to participate in the competition which this includes running using Nike shoes. Therefore, the ad is excellent at using pathos, and logical appeal in order to persuade its purpose.

The type of headline used in this Titleist golf ad according to Bovée and others, authors of the article “Making the Pitch in Print Advertising,” is a slogan/logo headline (433). The combined headline gives the reader two reasons to buy, one for the “Advanced Performance” and “Improvements You Can Feel.” This is the only club in which golfers get both for greater impact and playability. The ad also conveys a picture-and-caption copy that relies on the photographs to tell the story. Below the photo is a club shown piece by piece, it lists all the details and selling points that make the reader take action.

“Just do it.” Nike’s famous quote is seen everywhere across the world, but what exactly does it mean? In a new commercial developed by Nike in early 2015, titled “Ripple,” the widely known global empire portrayed their famous phrase. The two main characters in this piece of media are Tiger Woods and Rory McIlroy, two well-known and successful golfers. The commercial displays the life of little Rory growing up, following the career of his idol, Tiger Woods to eventually teeing off with him. This abstract commercial had an enormous effect on audiences, because it revealed the path of a golfer who looked up to Tiger Woods and

One of the most common “arguments” we encounter in our every day lives are those presented by visuals. Practically every image is an argument in and of itself; every image, from a modern art piece to an advertisement on TV was created to send a specific message. These images often utilize several rhetorical strategies to persuade their audience to think a certain way or buy a certain product. Utilizing emotional, logical, and authoritative appeals, these advertisements are often painstakingly put together by experts in commercial advertising. This advertisement release by Nike is no different. The creators have paid careful attention to how its audience’s eye is going to move through the image, what rhetorical appeals they will focus on, and

I have been in the Marine Corps for roughly three and a half years and throughout that time I have done many things. Most of the things that I have done were with Combat Logistics Battalion 26. For three years, I worked with that unit through work ups and a deployment and I have seen and done many unique things. However, nothing I did with CLB 26 felt fulfilling, but that all changed when I changed units to CLB 8.

The ad is of a young kid, probably 12 or so, who he is saying “I was told to quit” and “the coaches never noticed me” (Nike), but this did not stop the kid. He is out working on his game, running mile after mile, or running suicide sprints till he pukes while all of the other kids are sleeping. Nike does a good of selling their brand in either clothes, shoes, etc., but in this ad the sell that Nike is motivation, that Nike is that kid. The speech from the kid and the pictures of the people sleeping while he is working is a powerful message to viewers that Nike

I chose to break the norm of either smiling at strangers or giving them a neutral look when you make eye contact. I decided to give every stranger I passed a confused look like they had just spoken to me in another language. I must admit, this made me feel a bit goofy. I was on the fence as to whether or not to do this in the first place but I decided I just had to. The responses I received were quite comical. A few people asked if I was alright, and one person even asked if I had a problem with them.

Life really doesn't like to tell you what's ahead; sometimes it's nice and gives you a little hint, sometimes life replays itself so at least there's some familiarity in it, but most of the time my life seems out of my control. As a fifteen year old many people would hear me say this and scoff saying I don't have 'real' problems, or I don't know what the 'real' world is like. On one hand they're right, I shouldn't know what the 'real' world is like, most fifteen year olds are thinking about what picture they Instagram is a 'real' world problem. But being the not-so-average teenager, I do know what this so called 'real' world is.

It was the last inning, the count was two balls and two strikes with two outs. Our catcher calls a curveball, I move three steps to my right. Alex is in the stretch, he starts his motion towards home, the runner on first breaks for second base. The pitch is delivered and the ball is hit directly up the middle and over the pitcher’s head, coming from shortstop, I break to my left, I am about to catch the ball when I glance at the runner. He was sliding right into me, I caught the ball, jumped up, and threw the ball while in mid-air. It was a perfect throw, right to the first baseman’s chest. That was it, the game was over, we had just beaten the number one team in the country to advance to the world series! We all threw

With the professional endorsement by these golfers, the target market was able to see the product in action and also learn how to properly use them. With practice, these average

It places emphasis on the fact that television and particularly football, plays a major role in our society. The advertisement brings awareness that we take interest in lazy, mindless activities and that TV and media has power over us as a whole. Media is incorporated into our everyday lives, whether people like it or not. The advertiser would chose to display this product like this in order to intrigue their customer base. This puts an overall judgement on American culture because it presents society as lazy. For example, the advertisement shows Peyton Manning as spending his retirement in his house, when he could be exploring the world. Some would say you can spend your retirement doing what makes you happy, but only the American culture would chose television over other

People take in all sorts of advertisements from all around them every day, from weight loss solutions to new gaming apps. We are all surrounded with different advertisements where ever we go, in airports, hospitals, even our schools. Companies have strategies to get people of all ages to want their product. The main question is, how do they actually get people to buy their product? The birth of an ad requires a lot of hard work, in order to have a successful launch. Companies spend copious amounts of money, as well as time, to get achieve their number one goal, making money. Nike, a very popular company around the world, has clearly accomplished their dream. Nike has made a lot of advertisements throughout the years, in which now they have several strategies to get people to want the products they make. They include certain appeals in their ads that make the customers feel the need for their products. For example, the need to achieve and dominate take place in several of Nike’s advertisements, which actually get people to want their products. It is not known but Nike, and countless of other companies, include much more in their advertisement than just the product using emotional seductiveness, to have a successful product.

Nike’s advertisements intend to reach any athlete; all three ads appeal to all types of athletes under the symbol of Nike. “Stop Dreaming Start Working” and “Come out of Nowhere” appeal to the individual with the need to succeed. “Stop Dreaming Start Working” motivates the individual by emphasizing to stop dreaming about what the athlete desires and start working for the dream that they want to succeed in. “Come out of Nowhere” appeals to the audience by showing disadvantaged individuals that experience difficulties but still prevail to success. The advertisement displays a black student attending an all white school, a young immigrant relocating to America, and a young black kid playing against older kids. The narration of Lebron James emphasizes the need to achieve because he is arguably the best basketball player of all time and he was never supposed to make it out of his neighborhood to become who he is today.