Personal Narrative: I Love Chipotle

The day began with an abrupt start. My alarm went off, and I was wondering to myself why I had set it to wake me up so early. I then remembered, today was the day I was finally able to meet and take home my new chinchilla named Luna. On the way to the home that had my soon to be chinchilla, me and my father stopped for breakfast at Chick-Fil-A.

In the past Chipotle Mexican Grill, Inc. has put up many ads on huge billboards. There is one ad in particular that stakes a claim about it’s ranking of their ingredients among competitors. The ad reads “WE WANTED TO WRITE ABOUT OUR LOCALLY SOURCED NATURAL INGREDIENTS, BUT SHORT BILLBOARD HEADLINES ARE BETTER” (Liebelson). Although Chipotle is claiming that the quality of their ingredients are better, it leaves the consumer wondering what exactly is so good about the products that go into their foods. It is wrong that more information about Chipotle and their ingredients aren’t found on the ad as it may cause a lot of misunderstanding and deception amongst the consumers. These people may think that they’re eating the best and healthiest ingredients but in actuality they are taking in food that has caused many health issues in the past.

Especially in the food industry, the buyers always had and always will have a very high power because of all of the variety the market can offer. A surprising thing about Chipotle customers is that their loyalty is based on how the food taste but as I mention before, consumers in generally want to change their food habit regularly, so it is not normal in this industry that a person eats more than three times a week in the same restaurant, that is why buyers here with

If you are not aware of the recent food poisoning incident with Chipotle, then clearly you have been taking some time off from the internet. An outbreak occurred from Chipotle in which more than 40 people became ill with E. coli. Chipotle has been in hot water since this, and it makes us realize that not all food is safe. With this in mind, the idea of other dangerous foods, outside of Chipotle, should be addressed.

At the beginning of this school year, I began to realize something. I realized that my high school years were coming to an end. This was an eye opener for me. I didn't know what to expect of my last year nor what I wanted to do after high school. I then began looking for a job. So I applied to Chick-fil-a. I waited patiently several weeks for a call, but received no call whatsoever. I patiently waited for a new opportunity to come along. Until finally, I was given an opportunity at an electrical shop. On the first day of work I was introduced to the staff and learned the procedures of what needed to be done. My job now was to maintain the shop clean and to keep all materials organized as well as other tasks that helped me grow with my skills.

The first time I entered a Chipotle was back in 8th grade; it was the day where Chipotle would leave an everlasting impression on me. The first time I visited Chipotle was during a school field trip for Spanish class, I had no idea what Chipotle was. Chipotle was something that was completely foreign to me, I’ve never heard of it, let alone stepped inside it. I was one of the last ones to step inside, the whole place was filled with screaming, hungry, middle schoolers, the atmosphere must of been overwhelming and intense for the workers. I had no idea how the whole ordering process worked, I just stood there cluelessly staring up at the menu and overwhelmed by the choices that could be made. I was more use to “Can I get a number one?” instead of the whole “Can I get brown rice, black beans, and so on.” I probably took the longest to order having no experience unlike the rest of my classmates who's probably been here for the 100th time

In 1993, the first Chipotle Mexican Grill restaurant (pronounced chi-POAT-lay) in Denver, Colorado was opened by CEO and founder, Steve Ellis after he received $165,000 in investments from a bank loan and his father (Pederson). Ellis, a Culinary Institute of America grad and former chef, started the company’s first restaurant to raise money needed to one day operate his own full-service restaurant (Berta). The company’s menu includes burritos, tacos, salads and burrito bowls (burritos without the tortilla) made with customers’ choices of pork, shredded beef, chicken, steak, beans, veggies, and burrito condiments (sour cream, salsa, etc.) (annual report). When Chipotle was first established, Ellis did not like the restaurant’s closed

Chipotle inappropriately handled this crisis because CEO Steve Ells and Co-CEO Monty Moran blamed the Center for Disease Control and the media for exaggerating the outbreak. Creating a public perception of Chipotle’s board members who did not showcase a clear motive for public health safety. After the E. coli outbreak, Moran made statements to Chipotle’s investors at an industry conference: “The media likes to write sensational headlines, you’ll probably see, you know, when somebody sneezes, Ah, it’s E. coli from Chipotle” (Colvin, 2015). Moran made another statement on Twitter ‘saying’ “CDC is working in an unorthodox way” (Wohl, 2015). Moran’s arrogant comments reflected a quality of an unconcerned CEO in the eyes of the public. In one of

This article is about how Chipotle was with a federal grand jury subpoena due to a connection with norovirus in a Simi Valley restaurant. There was outbreak of the norovirus and/or E. coli; thus causing many of the chain restaurants to temporarily shut down. Nearly a month after they reopened those restaurants almost 150 college students had a norovirus after eating Chipotle. Which in result is causing the FDA to use criminal sections on these food safety outbreaks.

In the chipotle article it states that many of their restaurants were being just down by the Food and Drug Administration in almost 9 states. The reason why so many were closing was because of viruses spreading which were E. Coli and the norovirus. The they are still investigating if they would have criminal charges or not.

Chipotle is facing numerous challenges due to the fact that E. coli outbreak which requires the corporation from the key stakeholders to keep it under control and apply the new food safety protocols which can aid to bring the regular customers back. Although the main cause remains a mystery, Chipotle’s E. coli outbreak has been authoritatively declared officially over by the experts. However, since the poisoning outbreak, the impact of the reduced number of customers affects the profit which the company used to enjoy before such eventuality (Scholes 27).

Chipotle’s is a fast-casual dining concept that has proven people care about their food. Chipotle has been at the forefront of the healthy fast casual concept for years now. They have continually pushed the envelope when it comes to the locally sourced, locally grown movement. Since the launch of Chipotle other companies have tried jumping on board with this movement, some have done well and others not.

Carina: The Chipotle employees displayed problem-solving talk when they asked each other for help etc. I overheard two employees chit-chat quietly about wedding plans of one of the employees, which would qualify as encounter talk.

Chipotle Mexican Grill, Inc was established in 1993 in Denver by founder Steve Ells, a graduate from Culinary Institute of America. After graduating he worked at Stars Restaurant in San Francisco. He began working on opening a fine-dining restaurant. His vision was to change the way people think about and eat fast food.

Management is the backbone of any good company. In order for a company to successful, a strong management team is needed in order to meet goals in an effective and efficient manner. Chipotle opened its doors in 1993 when Steve Ells took a chance and began his business in San Francisco. Chipotle is a chain of Mexican restaurants that is based in Denver. Chipotle is often cited as the company that started the fast casual movement where customers can get a healthy prepared meal quicker than other traditional styled restaurant. The fast casual restaurant concept was well received and Chipotle’s popularity expanded all across the United States. Customers could not get enough of the Mexican chain and massive lines could be seen stretching outside the stores all across the country. Along with its popular food, Chipotle Mexican Style Grill is a company that contains a successful management style. Why? What sets this companies management apart from the rest? There are many factors that we could analyze to understand the success of Chipotle, yet for the purpose of this paper, we will look into the cooperate culture of the company, human resource management, their leadership style, and how Chipotle deals with and how the company manages in times of crisis.