Stereotypes Of Shoppers

“Outlet shopping is perhaps luxury’s greatest ploy to get its goods into the hands of anyone and everyone,” (Thomas, Pg. 246). “But outlet shopping is the antithesis of the flagship, the antithesis in fact, of luxury itself.” (Thomas, 2007. Pg. 247) Columnist Karen Heller explained to Thomas after visiting Woodbury Common Premium Outlets in New York, “The clothes were marked down, picked over and repeatedly pawed, the opposite of how they were originally displayed. Their power to enchant seemed minimized, even at a third the price, smashed together like produce in a storage hold.” Thomas explains how luxury merchandise is purely just that, leftover “luxury” products: overproduction. No longer does luxury embody the experience of pampering nor does it signify class and wealth. Some

In “Enclosed. Encyclopedic. Endured: The Mall of America,” David Guterson’s description concerning the Mall of America researches into numerous surfaces that are entrenched throughout the mall both physically and psychologically. David Guterson claims that the Mall is a psychological impact on the applicants inside. He makes this claim through his portrayals of the shopping mall’s: exterior and interior environment, the people he interviews, and the malls many titles.

Through his piece “Enclosed. Encyclopedic. Endured: the Mall of America.” David Guterson shares his experience of the Mall of America as it opened and its effects of the American culture. From sharing statistics about the amount of jobs available, the number of parking spots, or how much cash is dispersed each week from just the ATMs; Guterson allows readers to feel the massive scale of the mall. He shares stories of the people he met and his own views on the mall, and what it says about America and its people’s values. Guterson makes it clear that Americans have become too absorbed with the thoughts of materialistic belongings; and a mall, such as the Mall of America, only makes those thoughts that much worse and destroys the people’s

Since the beginning of time there has been separation of economic classes; the poor, middle class, working class, and upper class. Most people are considered or identifies as middle class or the working class.

Although most people in the United States of America do not live in an upper-class household, this term is often correlated with income, wealth, power, and prestige. In fact, “approximately one percent of the U.S. population is considered to fall in this stratum” (2017 p.260). Nevertheless, the middle class are the rulers of the United States of America. Per Conley, the middle class is “a term commonly used to describe those individuals with nonmanual jobs that pay significantly more than the poverty line – though this is a highly debated and expansive category, particularly in the United States of America, where broad swathes of the population consider themselves middle class” (2017 p.262). In particular, the middle class is often correlated with white-collar workers, such as accountants, teachers, and attorneys. An abundant number of families in the United States of America are considered to be “poor.” In accordance with Conley, “in 2015, the poverty line for a family of four was $24,250” (2017

The lower class audience consists of all age groups and genders. Most are community college or university educated with either minimum wage pay or above average, and either work full time, disability or part- time employee. These consumers usually reside in condos, apartments, or studios. The types of people who like to experience, and tend to make a living of what is available in work and struggle along the way, but treat themselves when necessary.

Some may define the American middle class as a person that make 35,000 to 100,000 dollars a year. Over 88 percent of Americans say that they are middle class, but research shows otherwise. The role of the middle class is starting to disappear, due to less wages and a higher cost of living (Boushey & Hersh, 2012). The way of life for Americans are to work hard to gain there piece of the pie. The American dream is just that a dream, with the once highest middle class rate in the world. The American middle is now on the down slope and may no longer exist.

Through observing the fast pace shoppers inside the stores, I have noticed some details about the shopping ritual that sparked my interest. The bigger the store was, the more individuals went in the store. For example, Dillards which has a variety of different style of clothes, cosmetics, shoes, and items for both men and women of any age. Because these types of stores have more of a variety, individuals are more drown to this aspect to receive more options. Also, I noticed that individuals automatically go to the sale rack or section. For example, H&M and American Eagle both had large red signs in there stores to indicate a sale. This section was more crowded than any

The middle class is the backbone of American society but when it comes to what defines the middle class there is no sharp and definite answer. According to (book), a middle class family is a family whose annual income is between $ 19,000 and $ 91,000 , or it can be defined as a family that will start to struggle financially after 3 missed pay checks. And according to Suddath (time), a middle class family can afford mortgage payment, college education, car, and other luxury goods.

The reason why I place myself as average lower middle class is family wealth. My father being the provider of the family makes between $35,000 altogether, which is not a lot of money compare to others, income. According to Bureau of Labor Statistics, the working class makes between $25,000 (as cited in Benokraitis, 2017, p.143). Benokraitis defines the working class as, “group consists of skilled and semiskilled laborers and assembly-line workers, trucks drivers, auto mechanics, carpenters, and electricians” (p.144). My father has only finished with a high school diploma he did not graduate with higher degrees such as bachelors, masters, or even a PhD or doctrines. the fact I would consider being the working class is because even though my

Firstly, when taking a trip to a store or mall, we may be going just to purchase one item. Or maybe we are just going to browse and end up purchasing more than we intended. In “The Science of Shopping”, Gladwell explains how certain stores have

Some statistics would make this a little stronger, that way the consumer can see actual numbers and not think your are only insterested in their money but also in their well being and their future. Customer like to feel appreciated and that whomever is taking their money cares for them and their money. So they not only want to see you telling them or advising them what to do, but if they see some statistics it might make you a little more believeable and trustworthy. If you are interested in their business you need to show them that you are putting yourself in their shoes and that you have ther best interest at heart, that you are treating them as your own and that you are treating their money as your own. There should be a little more caring

In the United States there is three social classes. There is a lower class nation, middle class, and the upper class nation. The lower class is the working class the “blue collar” , the middle class is the “white collar” jobs and the upper class is the independently wealthy class. In the united states there is more people that fit into the middle class than into any of the other two social classes. In the article Middle Class In America by the U.S. Department of Commerce states that, “Middle class families are defined by their aspirations more than their

What is middle class? According to Webster’s dictionary, middle class is “a social class that occupies a position between the upper class and the lower class (poverty) and is composed mainly of business and professional people, government officials, farmers, and skilled workers”. “ Schools often operate from middle class norms and values; therefore, middle class children are more successful in school” (Payne).

It is not always easy to go to a shopping mall and exit with only what you came to purchase. The temptation to browse is always present, and browsing often leads to buying things that are not needed.