Personal Narrative: Why I Shop At Target

Target is one of the largest retailers in the United States. Target wants to be able to give guests better quality products for a cheaper price. They also want to be the one stop shop. Target relies on their team members to keep

One of Target’s strengths is that it’s one of the largest retail outlets. Target is a one stop shop for its consumers. Target

Target is one of the largest retailers in the United States. Target wants to be able to give guests better quality products for a cheaper price. They also want to be the one stop shop. Target relies on their team members to keep the guests happy so they always come back again and again. Target Corp. is the nation 's #2 discount chain (behindWal-Mart). The fashion-forward discounter operates about 1,765 Target and SuperTarget stores in 49 states, as well as an online business at Target.com. Target and its larger grocery-carrying incarnation, SuperTarget, have carved out a niche by

Wal-Mart and Target are both great retail stores to go and find a good bang for your buck shopping experience. After researching both companies, it appears they have the same ideas as a mission, saving the customer money. Wal-Mart Mission statement reads;

Target stores are designed to be more attractive than large big-box stores. They have a tendency to have wider aisles, drop ceilings, a more eye-catching presentation of merchandise, and generally cleaner fixtures. Also, Target does not use music in their stores because they strive to deliver a distraction-free shopping environment for their guests. Firearms are not sold or allowed in Target stores which could be a major positive impact (Target Corporation, 2016).

Target achieved its differentiation in the marketplace by positioning its products and store experience as higher quality than its main discount competitors Wal-Mart, with lower prices than department stores. Target’s main focus is QUALITY product and at a LOW PRICE. It all began with the idea of, “fashionable, smart design…delivered at a competitive discount prices.” Target strives to deliver to customers a unique shopping experience. Target grabs customer’s attention by their big red bulls eye and customers keep going to target. But at the same time Target need to make sure that their shelves are stocked, they gave good customer service,

Target may have a bigger selection on some products, but their store is such a big hassle. To have a well managed store you need good customer service, a good atmosphere, and low prices. That’s something Target has none of and Wal-Mart has plenty of.

Due to Target’s outstanding customer service as well as the quality products they offer, this allows for the organization to operate smoothly in everyday operations as well as to smoothly implement new operations.

Target stores are designed to be more attractive than large big-box stores. They have a tendency to have wider aisles, drop ceilings, a more eye-catching presentation of merchandise, and generally cleaner fixtures. Also, Target does not use music in their stores because they strive to deliver a distraction-free shopping environment for their guests. Firearms are not sold or allowed in Target stores which could be a major positive impact (Target Corporation, 2016).

I chose to do my research on the Target Corporation. I feel they have a reputation of service to their customers, employees and community. Target’s mission is great value, the community, diversity and the environment. Target takes 5% of its income and puts back into the community. The Reading and Education Program, The Military and Veteran Support Program and The Social Services Program are just a few of several programs Target Corporation offers to the community. Target has a great reputation to be a positive fixture in the communities they serve. I think it says a lot about a company and the way it does business. I would feel good about working for a corporation like this. The Target Corporation has good ethics and is socially

When I was working at Target there were two mangers that I was to train and help if they needed it. The conflict was that they come in and changed everything in our stations. Which was uncomfortable due to that I had more experience and was working there longer. Nothing work well within the ream after that point.

Target products are appealing to the consumers because they look expensive but the products are very affordable. It is important for an organization to specify the products and services based on what the customers’ needs and wants are. This would help Target gain a competitive advantage over other retailers. The majority of Target’s customers are women and teenagers. So, the stores have bright and appealing items that would make the customers purchase the materials. Target offer clothing and even power tools catered to women.

Men and women shop in very different ways. Men are more likely to make a list and stick to and try to get in and out of class as fast as possible. Women, however, are more likely to browse the aisles and look at everything that's in the store rather than just what they need for themselves or the house at that moment (Wells). Target shows the variety of items in their stores to help show the women in their store that different items that they could find while browsing the store. By showing the different products, it helps make the women want to go there because they can get away from the busyness of life by spending times wondering the isles of Target.

Once you walk into Target you can see many different products. One of the specialties that Target provides is a food service area. This helps give consumers a break from shopping while enjoying the shopping experience. Target also offers optical services, a pharmacy, and a photo lab. These service help the consumer because then they do not have to go to different stores to obtain these services.

Target is labelled as a store that has items ranging from wearable’s, home appliances to shoes and under garments. This is one purpose why the store is used and items are bought of it with conviction that there is use of proper facilities you might want to utilize for your personal benefit. There is reason that the store Target emerged a century ago and has been a leading brand in consumer goods you can purchase online with effective ease of use and accessibility online through a personal computer.