Personal Note On Selling Memories

Chuck Klosterman, in the article “Nostalgia on Repeat,” there is two sides of nostalgia, how it can be good and bad for you. Klosterman, gives examples from both sides. Memories are the past, it is ok to remember them and think about them, maybe even smile from them, just don’t live there. Looking at the past can hinder growth, if a person cannot move on from it and wants to keep reliving that part of their life. The Authors purpose is to shine light on both sides of nostalgia, it is not all bad to remember the past and even flash back to it. However, trying to relive the past is not all good either. It stunts growth and keeps a person from living their life in the now. Chuck Klosterman, writes in a casual tone for those readers that are too

There are many times in our life that shape who we are, most of these “moments” go unnoticed. Things happen and change us in an instant so we often don’t remember these “moments” simply because they do not come across as something memorable. They just happen. If you’re lucky enough, you can remember this defining moment, and be able to reflect on this moment in a time of need, to remind yourself of the long journey that got you where you are at today.

//Nostalgia- the longing for the past; the current era does not have the same fascination.

Everyone has a defining moment at one point in his or her life. Like Tom Benecke in “Contents of the Dead Man's Pocket", who had discovered his defining moment when he realized he was on the edge of death. Similarly, I found my defining moment at the age of eight when I almost drowned in the water. It was a moment that changed my life forever and will always remain in my heart.

Nostalgia lives in our veins, we breath and vision it all the time. Nostalgia was a disease throughout the early 1700’s, was coined with a mixture of Greek words of returning home and pain: Throughout the war, nostalgic were affecting the troops over the scale of homesick to perform their duties and the only option to recover the troop was by sending them back home. Now nostalgia has influenced modern day as generations expresses time back at their “good old days”, wishing that they could flashback. Nostalgic has even swayed the media perceptive as recreating their old films or shows in the new modern days to fill the gap of their childhood, and showing their children their favorite shows on television when they were a kid.

As a visual media component, the main goal for any advertisement is to make it memorable or make the product in the advertisement memorable. In some cases the ad is either straight forward or makes you think. Usually, the small catchy jingles or an ad that has humor are the ones that people most remember. However, some ads have a sarcastic tone and a deeper meaning than what is being portrayed by pictures. The pictures can only explain so much, but it is left up to the interpreter or the reader to really grasp the information that is being presented. In a Newport Cigarette ad that was published has a deeper and darker meaning than one would think.

The nostalgia factour becomes vastly important when appealing to an older audience like the intended audience of this commercial. In this commercial, the producers decided to appeal to the broad, and extremely nostalgic, Star Wars audience. The producers of this commercial use a variety of methods that allows for them to possibly sway their viewer 's opinions on a product versus other products. Some of the techniques that the producers use are the utilization of changing the color scheme of the environment in the commercial, the use of certain objects such as the family dog, and perhaps the most important one, the use of the Star Wars franchise. The main persuasion of this commercial tries to implement the use of pathos to acquire more

to shed its then hackneyed image, is part of perhaps the most iconic advertisement campaign of

It was a cold winter day five days after Christmas when I have watched my mom pass away and there then at that moment, a flag was risen with my dad by my side and all my family members there for each other as a speech was given. Then at that moment as I was in tears I got to thinking what is our future going to be like later on in life?And how American History is going to change throughout our lives.

Imagery and emphasis can create memorable commercials. Emotions inside of commercial viewers are used to sell products in modern day society. Commercials are careful of how they use symbolism inside of their advertisements. Vivid coloring can inspire powerful positive feelings in a viewer, but grim coloring could create a negative feeling. People could feel positive feelings when considering to buy a product such as the Apple iPad. Scenes within the Apple commercial help to inspire the thought through strategic marketing. The commercial makers were careful in their placement of imagery and product placement. They also had intelligent choices in who they chose to narrate their commercial.

Ten years ago, if I went for a jog, any and all information relating to that jog would evaporate as soon as it happened. It would go uncaptured. Now that information is not only preserved--where I went, how far I went, how fast I went, what I listened to, what my heart rate was--it gets uploaded to the cloud and propagated across my social networks.

The term ‘retro’ carries a pervasive, if somewhat imprecise meaning; gradually creeping into daily usage over the past thirty years with few attempts to define it: usually used to describe cultural predisposition and personal taste, carrying nostalgic associations. Scientific literature on nostalgia usually refer to nostalgia regarding the personal life. Smell, touch and music are strong evokers of nostalgia, with recollections of one’s past usually being important events, people one cares about and places where one many have spent time. Nostalgic preferences, the belief that the past was better than the present, has been linked to partisanship in memory. The definition of nostalgia has changed massively over time, as it was once being considered a medical condition similar to that of homesickness. However, nostalgia now is considered to be a maverick and

Is nostalgia used to make sense of not the past, but the individual, which then can create the past as a tool for sanity, hence it doesn't perceive to be gone or dead? Caricatures! Nostalgia creates the form of play, brought by the writer, in which we already know the rules to, in a

Sometimes you will never know the value of a moment until it become a memory - Dr. Seus. some people don´t get the value of their memory. I cherish all of mine and now i´m going to share some with you.

The chaos that goes on in finding the next big thing to sell creates the nostalgia that this era is feeling therefore is what became cool. One can look at what has become cool when it begins to be sold everywhere after a while such as the clothes and gadgets from previous decades. Because people like to look back at the things they once enjoyed, the market is using it as a tool to make money as has happened with almost everything that was considered cool. This nostalgia then shows the aura of this era – exhaustion of mass consumption. So in a world that seems to be spinning too fast, with information being thrown at you all the time, nostalgia helps ease the mind and lets you think of what may seem like simpler times. Although today, there is much more exploitation of what is “cool”, there is still context behind the word in different aspects categorized under cool. The nostalgia is us trying to hold on to something that we haven’t realized was long gone. Therefore Carl Wilson’s image of there being some type of competition to the death to find the next big thing is true at least for the corporation. The way in which everything is moving so quickly has led people to recollect things from the fringes once again to help us remain sane. To think back to what it was to have one thing that you could relate to with the rest of your generation rather than nothing at