Personal Review: Coachella Valley Music And Arts Festival

Good Essays
Jessica Rodriguez
COMS 356
Professor Weiss
19 April 2016
Coachella Valley Music And Arts Festival
Being an avid music lover and a communication studies student, I had a desire to integrate the knowledge acquired during the course of my classes with an event that enabled me to understand the dynamics between culture and music events. This intrigues me to study and experience the Coachella Valley Music and Arts Festival as an artifact of music. Coachella is an extremely popular event amongst individuals of my age bracket where people of diverse races, ethnic background, creeds unite together for the love of music. Considering it the perfect opportunity, I decided to experience the true essence of Coachella. The event is said to be the most popular
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Hundreds and thousands of people travel from one country to another just for the sake of a music event. Coachella is one of the biggest and largest music festivals in the United States and the people living outside of the country also love this festival. Many of the top name artists as well as EDM artists attend the event to entertain a maximum crowd of 99,000 or more. I have become a fan of the Coachella Valley Music and Arts Festival and I am now hooked on it.
Coachella is a cultural hub where people belonging to different parts of the world unite for the love of music. The platform gives a common ground for different cultures to unite giving cultural space. However, the problem one faces in this situation is that irrespective of the cultural space and camps, people do not get comfortable with the different cultures around them resulting in disharmony. The event seeks to bring music lovers under one umbrella but sometimes it ignites
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On the other hand, popular culture can also be considered a process through which individuals can extract meaning in a social context (Fiske). When it comes to Coachella, we can decipher this as a theory about how environment can have an impact on the society. The theory also highlights about the cognitive process through which information is accessed and then overlapped via the Internet. Thus, the prominence of Coachella cannot be avoided and it is natural for the event to surface on blogs, social media, photos etc. this is not it but even when the event ends, news platforms continue to talk about the highlights of the event and also predict the future course of it.
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