Personal Selling

1743 Words7 Pages
Personal selling is said to be a cost it has a narrow audience and an organization can survive without it. (Discuss)

According to Pride,W and Ferrell O, Personal selling can been defined as a process of informing customers and persuading them to purchase product through personal communication in an exchange situation. Personal selling is the process of person to person communication between a sales person and a prospective customer in which the sales person learns about the prospect needs and seeks to satisfy those needs by offering the prospective customer the opportunity to buy something of value such as good or service. Personal selling objectives include creating product awareness, creating interest, providing information,
…show more content…
A business cannot survive without personal selling there are tangible evidence that sales are the major source of revenues to a business, salesman introduces the goods to the customers, arouses their interest and persuades them to purchase the goods and finalizes the deal. He plays a very significant role in selling the products. Indeed, salesmanship is the major factor underlying the success of most business houses. As the sales people pushes sales of product or a service, there is an assurance to the business of gaining profits thereby continuity of business is brought about.

The benefits of personal selling show its significance to the consumer by giving them opportunity to make more enquiries about his product. This helps then to match their needs and the product. The seller also informs them of new products and explains to them how best they can use these products. He may also give and demonstration of use and also explains to them the precautions they should take while using the products. The sales person educates the consumers and guides them so that they can make informed choice of the products which will best satisfy their needs. They also

More about Personal Selling

Get Access