Personal Selling Philosophy

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Personal Selling Philosophy The web dictionary defines selling as; a sale is the act of selling a product or service in return for money or other compensation. Signaling completion of the prospective stage, it is the beginning of an engagement between customer and vendor or the extension of that engagement. Personal selling occurs where an individual salesperson sells a product, service or solution to a client. Salespeople match the benefits of their offering to the specific needs of a client. Today, personal selling involves the development of longstanding client relationships. When one reads the definition of selling as I stated above, no one thinks of it as a philosophy. When I first got into sales, the words sales…show more content…
It’s fun to get pumped up at an event, but long-term inspiration comes from within. (Zimmerman 2012) So instead of investing in seminars and workshops, the sales force needs to see the vision for the organization. Sharing deep personal commitment to the company’s success and make note of those who respond viscerally. Talk with these self-appointed ambassadors about how they can lead their peers by example. And publicly praise brand-positive behaviors when they occur organically in the organization. Location is also required for successful global selling. To achieve needed growth, many U.S. firms are focused on global expansion and improving international sales. This is especially true for U.S. food, service, and consumer product companies. (Mahoney 2012) For example, the Wall Street Journal recently highlighted the struggling China operations of Best Buy, Home Depot and Mattel as part of an article on selling to the Chinese consumer. All three companies tried to sell and market their brand/product without initially adapting to the local cultural environment. They failed to realize cultural localization is the key to globalization. In comparison, McDonald’s, Oil of Olay (Proctor and Gamble), and Wal-Mart are all successful, household names in China because they did localize their products and services. McDonald’s has maintained global brand integrity while successfully adapting to local consumer
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