Personal Selling & the Marketing Concept

How important are establishing, building, and maintaining relationships in the selling process? List the four groups of people with whom sales personal must be able to work effectively.

Partnering and strategic alliances involves working together for the mutual benefit of not only each other, but for the organization (Goetsch & Davis, 2016, p. 64). There are many benefits to partnering. Partnering continually improves processes and products as well as relationships between the organization and its suppliers (Goetsch & Davis, 2016, p. 65). It also improves overall satisfaction of the customers (Goetsch & Davis, 2016, p. 65). Partnering is not limited to those who the organization deals with outside the company. Internal partnering is just as important (Goetsch & Davis, 2016, p. 68). Partnering and forming strategic alliances both within the company an outside the company creates a competitive advantage over other organizations and more opportunities by opening up new markets and increasing the skills and capabilities of the employees within the organization (Goetsch & Davis, 2016, p. 65).

Personal selling is where a sales man actually comes to target market doors and tries to promote and make a sale from his product. This method of selling is perceived to be quite intimidating and often salesmen can be quite bullish in their approach of the customer. A business that is looking to maintain its corporate image will want to employ good salesmen that will not give off a bad aura when they are at work.

Personal selling is an important marketing component. In the glossary of our textbook, personal selling is defined as “personal communication with an audience through paid personnel of an organization or it agents in such a way that the audience perceives the communicator’s organization as being the source of the message.” (Ingram, LaForge, Avila, Schwepker, Jr. & Williams, 2015). Personal selling is trying to communicate with or convince a potential customer, usually through face-to-face contact, that your service or product is the best product or service that can satisfy or meet his or her product or service needs. Some examples of personal selling include real estate agents, retail clerks, insurance agents, automobile salespersons, telephone

The main thing behind marketing in a business is finding the customer’s needs and produce the product/ services to satisfy their needs, this way the customer can choose what they would want included in their product/ service. A business that follows this rule is market-orientated.

The relationship strategy is a fundamental alliance of both the parties, (customer & sales person). Sales & Marketing person plays a significant role to generate revenue for the company. Despite being some deficiencies in the product or if the market condition is not appropriate, sales person always comes as a problem solver to the enterprise and the customer. In the hospitality sector, day to day loss cannot be recovered in future. Example: if

There is a phycology behind selling. In the article The Phycology of Selling, by Brian Tracy and Michael Tracey, they speak about the salespeople and what they do to become successful. They explain the 80/20 concept which states that twenty percent of the people make eighty percent of the money. They also expand on it by explaining how people become successful. They say that if one sets a goal and works to achieve it will eventually become true. Furthermore they say that self-confidence is a strongly necessary. To have confidence and believing in oneself is the way to succeed.

| 1. Built relationship powered by principle of honesty, trust & engagement with employers as well as with customers.(1) 2. Partnership experience relative,consistant & rewarding(1) 3.

Russ’s (weekly learning) on his philosophy about building relationships and selling products is fantastic, and so true. The art of selling anything is fist building relationships to the point of a trust, once trust is established, selling becomes secondary. Possibly because I am in sales, I value the relationships of face-to-face sales more than online shopping. I get energized over building real and reliable relationships that you can conduct business with. Some of these relationships turn into friendships. I have had some

Partnering is the first step in a sequential process that fosters collaborative teamwork. Teams not only work well together, but they encourage individual growth and achievement. Define the goals of the partnership clearly at the outset, set and fill the agreed upon roles, and adhere to group norms, mission, and vision. Employees will commit to growth and achievement, especially when they see initial success.

Partnering: Develops networks and builds alliances; collaborates across boundaries to build strategic relationships and achieve common goals.

personal selling is to persuade customers to purchase their motorcycles, parts, and accessories. A direct response is generated through the contact between the sales representative and the customer.

The personal selling process is a continuously revolving cycle of stages that assist the professional sales person of today in developing basic selling strategies and tactics that help them improve and prefect their own personal selling styles. As listed in the text, “there are countless small tasks in the personal selling process that are generally organized into seven major stages that overlap and interact which are:

The American Red Cross is not funded by the government. It is an independent entity that is organized and exists as a nonprofit, tax-exempt, charitable institution. The ARC is the nonprofit organization it is today because of donations given from people all around the world. When there is a national disaster, the ARC is at the tragedy working to help families. ARC’s presence at these tragedies reassures people that their donation is being put to help fund a good cause. The ARC utilizes social media to draw attention to major national disasters such as Facebook and Twitter. They also have created videos on how donations and the aid of Red Cross has assisted multiples families worldwide. With these

After the Second World War competition between companies grew and the focus of marketing turned to selling. They used communication, advertising and branding to compete with other companies. Companies focussed on distribution, communication and persuading customers that one manufacturer were better than other. The problem with this type of orientation is that the organisations made a product which they think the customer needs or likes without the proper research.