Personal Statement Letter : Letter

They would share their own personal experiences and attitudes about the tipping story and this shows how this is white talk without understanding their roles.

The problem of controversy sparked from a video created by a regular Starbucks costumer and conservative Christian Joshua Feuerstein, who claimed “that Starbucks wanted

With time the small industry of coffee has modernized into a multibillion dollar industry that surrounds the world. With the growth of the industry there has been many world wide changes. Over the past 30 years coffee shops have jumped to the front of the public culture. New coffee shops have changes the face of American cities along with British, German, Colombian, Kenyan and Indonesia towns to name few. (Coffee a comprehensive guide to the bean, the beverage, and the industry) Around the world coffee has become part of the daily culture and coffee shops have grown to accommodate the massive demand that people ask for. Without the growth of the industry there would be a shortage of the product and many would have to go without their beloved beverage. In the United States alone there has been a massive increase in the number of coffee shops. In 1980 the number of coffee shops was a year 2,000 and by 2008 there was an astonishing 27,715. (Coffee a comprehensive guide to the bean, the beverage, and the industry) This was an increase of over ten times in the short time. 11,000 of those stores, almost half, were Starbucks one of the biggest coffee brands in the worlds. The growth of Starbucks is due to the work of Howard Schultz a worker for the company before they became as massive as they are today. Starbucks started very small in Seattle, Washington in the mid 1970’s. Howard bought out the owners and then went on to turn the small company into a massive corporation. (Coffee a

Starbucks was bought out by current CEO Howard Schultz in 1987. Since then, Andrew Harrer (2012) reports the company has grown to operate over “17,244 stores worldwide” (para. 1). Fortune (n.d.) reports in its yearly 100 Best Companies to Work for that Starbucks employs “some 95,000 employees”. From only a handful of stores in 1987 to a billion dollar franchise today, the success of Starbucks is due in great deal to their corporate culture, specifically how employees, or as Starbucks calls them, partners are treated. Joseph Michelli (2007) echoes this sentiment, “A great cup of coffee is only part of the Starbucks success equation” (p. 767).

The Electric Brew Coffeehouse is around the corner on main street, abstract artwork line the brick walled buildings, and twinkling lights cross the bustling town streets. This is Goshen, Indiana. To the normal eye, this is an average Indiana city, but there is much more than what meets the eye. The town, which consists of a total of 32, 983 people, is extremely diverse in ethnicities and race. 16.3% of the entire population is foreign born and many more are part of the generations of Hispanic immigrants living in Goshen (“Quick Facts- Goshen Indiana” 1). Most of the citizens, no matter the race, work for industrial employers. The major employers are Norfolk Southern, a railroad and transportation

Green talks about how businesses thrive to be a comfortable place for all religions, nationalities, and genders so they can have a broad customer base. Lastly, Green brings up that the Starbucks cup outrage is flimsy when paired with the real conflicts faced by American

I gathered my information from Dunkin’ Donuts shop on the Third Avenue. Dunkin’ Donuts is one of the largest coffee shop chains in the world. I chose this because it is close to our house. When I first walked into the shop, I heard Chainsmokers’ Closer song. It was also a quiet place sometimes where you could just sit and relax. It is a small place with limited seats. There were only three small tables and a long table. The place is air-conditioned, so it is cold. There is also free Wi-Fi, so the customers will not get bored while they are waiting in line or drinking their coffee. There is also a Baskin-Robbins inside the store, so it is not only a coffee shop but also an ice cream shop. I wanted to interview one of the staff, but they were busy. I ended up interviewing an old woman because she was sitting with me since there were limited seats. She is 71 years old and originally from Mexico. She was 23 years old when she moved here. She is married to a Mexican too and they had three children.

It’s no surprise, that Starbucks has been one of the most successful businesses in the world. Since 1971, Starbucks has managed to expand beyond 50 states and 6 continents opening over 22,000 stores worldwide. Starbucks has been an exemplary business championing social justice topics such as LGBT rights and immigration. Each Starbucks store provides an elegant and friendly environment where people of all walks of life come to enjoy a cup of coffee and enjoy the company. However, while CEO, Howard Schultz has been adamant about inclusion and diversity, Latinos and African Americans are still lagging behind Whites as Starbucks consumers. In 2014, the population of Latinos in the United States was 55.3 million and by 2060, it is expected that could grow to 119 million. The Latino population has a purchasing power of $1 trillion and is soon to surpass millennials as the largest group with buying power (Catering to

While their customers are an uncontrollable force, Starbucks can control how they respond to customers. In June of 2014 I went to a Starbucks drive-thru and received a drink that was mostly milk when I had asked for light milk. When I asked them to remake my drink the Barista told me they were too busy and I would need to drive around and re-order – this directly conflicts with the SBP “Love your beverage or let us know. We'll always make it right” (“Our Barista Promise”). Instead I took my milky drink, snapped a picture and uploaded it to the Starbucks Facebook page. Within 10 minutes there were multiple comments on the post, and a Starbucks representative asking me to send them my

Revise the following memo using the information in this lesson. Be prepared to share your revisions with the class.

Katherine, receiving a promotion in her computing job, transferred to a spacious room filled with white men and their cubicles. She was the only colored person in her office and faced extreme racial prejudice. Katherine was provided with a “colored” coffee pot by which had no coffee, simply disabling her from being able to drink coffee from their own pot. Additionally, she lost hours of work, around 40 minutes at a time, literally sprinting back and forth to the only “colored” restroom a half a mile away several times a day to simply go to the bathroom (Robinson). Katherine also computed all of the numbers on reports, but her white male coworker’s name was printed on the top instead of hers. She also received many sarcastic remarks, predominantly from Paul Stafford, such as calling her job to check their accuracy in their numbers a “dummy check.” She even faced prejudice from the

Today my mother and I had went to Houma for a little shopping trip, we invited one of my best friends and her mother. The morning was lovely, and no morning is complete without coffee. Being the person I am, a Starbucks enthusiast, we had but one option to go there and there only... in fact, we went to Starbucks twice today because I love it so much. The problem was not with the franchise and it's service, but with a customer who had no business talking to me, nor insulting me. Our parents had sent me and my friend in to order and wait for our coffee. After all of our orders had came, I sat them on the table to take a picture to post to snapchat. As soon as we stood up and grabbed our things, walking to

© The Associated Press FILE - In this March 22, 2017, file photo, Starbucks CEO Howard Schultz speaks at the Starbucks annual shareholders meeting in Seattle. Schultz has told employees at an employee following the violence at the Aug. 12…

Former Starbucks Executive Scott Bedbury once said “Brands need to communicate that they are along for the ride. They are made of flesh and emotion. That they are made possible by people” (10 Quotes from Starbucks Executives, 2010, para. 6). Starbucks’ beliefs in customer service, community solitude, and a strong business core stretch far behind just a belief in a quality caffeinated product. “We make sure everything we do honors that connection – from our commitment to the highest quality coffee in the world, to the way we engage with our customers and communities to do business responsibly” (About Us, 2011, para. 4). Thus, this commitment is the motivation behind Marketing Team A’s proposed

Four million people worldwide make their daily stop at Starbucks in the desperate need for a coffee fix, just don’t forget to ask them to hold the side of exploitation, modern slavery and deforestation.