Personal Statement : Marketing Plan

3) Vacation Goers: This segment includes retired couples who love to travel. They want to look back on their great memories of traveling around the world. They have more free time than the other segments, so they can devote more time to putting together their scrapbooks. This segment 's age is between 50 and 70. Their income range is $50,000 and over.

Throughout my past experiences, I have developed leadership and organizational skills, and have been able to multitask, motivate, and excel in varied settings. Volunteering for Habitat for Humanity as an undergraduate has reinforced the importance of communication and working as a team player. Instructing AHA sponsored BLS course for nearly two years has instilled in me a great sense of responsibility, organization, and effective leadership skills. Finally, organizing and participating in health fairs as a member of the American Medical Student Association enabled me to create awareness and educate patients on different disease states, and confirmed to me how much I enjoy playing an active role in the community.

Any new business is new in the market and requires awareness and know how on what the business doing is and how it will benefit the end consumers in their daily lives. In addition to the awareness about the business, the product’s existence awareness is something more essential for the business to grow. If such a product or business awareness do not arise at the environment the business operates, that means such a product and business do not exist in the minds of potential consumers though they are physically available in the market. Hence, product and business awareness are essential and the only tool it is the marketing activity.

Even as a child I always marvel about how systematic the process of handling the financial aspect of a certain company works. I have seen some people from my family try to organize their books of accounts and I am amazed at how financial statements are well coordinated. Thus, when I pursue my college education I decided that I want to take up accounting and learn the systematic process of managing finances. I come from a line of family who are into the business world. This is the reason why I ultimately believe that I am a top candidate in any accounting firm.

As the lead developer for YK Creative, I develop web sites and applications for a variety of direct client projects. Most of the sites include back-end user administration featuring MySQL databases and extensive work with content management systems.

I have won: 4-H State Award: Nutrition Leadership, Sodexo Stop Hunger Grant, Presidential and Montana State Volunteer, and Prudential Spirit of Community Awards, county fair 4-H awards. I have also donated my time to school classes and youth groups to help promote cultural awareness and college/career readiness skills through organization sponsored workshops. Through volunteering I have learned how important planning for college and a career is and how many people are unaware of the options available to them. I’ve learned some techniques to maximize student’s research and organization time such as developing a portfolio. Currently I serve as an undergraduate research member on the MSU Blueprints to Success research project. The project is meant to help high school seniors and college freshman become more competent in selecting further education choices and help with the confusing financial aid/registration processes. Through this project we will be creating a website and possibly an app to assist pre and early college students become successful their first years in

I have fourteen years of administrative experience. My goal is to continue in this field as either an executive administrative assistant or as a corporate secretary. I have experience in both positions, but experience and networking does not always grantee me a job. A degree in Business Management would allow me to further my career.

The first is the great need for small businesses for future economic growth, locally and internationally. There is a tremendous need for small business to keep up with technological advances and environmental changes. Small business can innovate and create new jobs at a faster rate than their larger competitors. Unfortunately, living in times of high crime, recurrent

Canterbury renovation is a chain of homeward store in city that specializes in bathroom fittings, bedroom fittings, mirrors and decorative items. The organization is considered to be the provider of efficient and cleanly designed products that have had a large impact on the way homemakers shop, and received such recognition that the store was made into a chain in order to fulfill the needs of a larger consumer market. Canterbury renovation offers bathroom fittings, mirrors, bedroom fitting and decorative items to its customers. The analysis of each of the aspect of the company overview is provided under the following heads.

The Public has decided to extend the show for an additional two weeks after its currently announced closing. The announcement will be made to the general public in the coming weeks.

My connection to marketing started when I was a child. My mother’s friend sold beauty products in gorgeous boxes, targeted at female customers in various age groups. Attracted by the exquisite designs and persuasive slogans, I hoped that one day I could come up with such creative marketing ideas. As I grew up, I gained a better understanding of marketing from my father, a corporate sales director. Through our conversations, I learned that while making a sale is undoubtedly important, establishing brand equity and customer loyalty is the ultimate goal. This can only be achieved through successful marketing. Such recognition sparked my interest in exploring the field of marketing, and the real-world experience I’ve gained since then has only strengthened my desire to pursue a marketing career. Admission to ICL’s Strategic Marketing program is a natural next step in my preparation.

As I navigated my way through the business plan provided to me by ChopSaver, I saw that they had a clear and concise marketing plan. Currently ChopSaver is sold online and in over 9,000 U.S. retailers, including over 7,000 CVS Pharmacy locations nationwide. When asked how they market their product, ChopSaver replied, “As a brand with a unique and authentic story behind it, we utilize both social media and public relations to tell the story. The musical part of the brand lends itself well to YouTube and other use of video including Facebook, Facebook ads and Twitter. Additional marketing will include traditional methods including email, direct mail, and product sampling both through the mail and at live events. Many of these tactics are done through our key influencers including school band directors and physicians including dermatologists and oncologists”. In order for ChopSaver to successfully compete in the market, they will “influence the influencers.” ChopSaver goes after band directors because they have hundreds of students in their classes. They will also continue to target physicians because they have thousands of patients under their care. ChopSaver believes that marketing to thousands of trusted teachers, doctors, and nurses, they can reach millions of end users. ChopSaver has acknowledge that this is a crowded market, but their placement in CVS allows for access to both the “niche” market as well as a wider consumer base. I believe that ChopSaver

Now before I start to talk about my career findings for marketing let me start off by saying, finding a career inspiration is a matter of thinking what wake up every morning for school. Inspiration will always be around oneself, but first, one must have a 100% mindset to continue that goals. In order to find the right career for oneself, one must evaluate interests from deep within themselves. Therefore one must examine all kinds’ of abilities and values to determine a decision. With all the positions to choose from, many people have a difficult time deciding which career path to take. Business/Marketing has many areas of professions that anyone can accomplishes.

- Management culture needs to change to adapt with the new online industry. Creating an attractive and friendly web site is vital so that customers can access the information about products from Harvey Norman and buy the products everywhere and whenever they want instead of coming to the stores.

In a highly competitive world, with so many choices for consumers is of vital importance for the companies develop their brand, something that identifies them and differentiate among others, and when customers buy their product they receive more than just a product. Such is the case of Apple, where many people know the real cost of producing an iPhone, however they are willing to pay the price for what the brand represents for them.