Personal Statement : Marketing Plan

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By completing my Social ME marketing plan, I 've developed my personal brand and improved my LinkedIn presence. I 've created a LinkedIn summary that tells who I am, what I 've accomplished, and where I want to go. It shows the unique value I can offer companies. I 've also identified and segmented a target market. My goals, strategies, competitive advantages, and a social media SWOT helped me identify what I need to do to improve my presence and reach my target market. The use of discussion boards will be vital for achieving my goals, along with social publishing in the form of articles, videos, blogs, and more. This was all done at no cost and will be truly beneficial both now and in my future endeavors. All this will increase the awareness of my personal brand and position me in a positive manner relative to my competition in the mind of business professionals. Situation Analysis Company Description My love for both creativity and organized planning is what initially sparked my interest in marketing. Currently a fourth year Marketing major at Eastern Illinois University with a minor in Entrepreneurship, I 'm seeking a job or internship to apply my experience upon graduation. Throughout my college career I’ve been involved in several organizations, work projects, and volunteer work to develop the transferrable skills needed to be successful in the professional world. I received several scholarships and awards, including the EIU School of Business Marketing Departmental

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