It is no longer reserved for media or political celebrities. Personal branding is becoming one of the essential aspects of your life. Whether you are seeking a job or giving one, personal branding has become the key element that either your potential employer or the employee will want to know about you. Whether you are aware of it or not, you have your personal branding. To make it worse, if you are not deliberately building yours, the world out there is busy branding you. It is, therefore, paramount that you take your time in branding yourself for a successful career and a profession. The following list of books will assist you in raising the value of the most valuable brand in the world, Your Brand! "The Psychology of Persuasion" by Robert B. Cialdini
You are the CEO of ME, Inc. We know that the most important thing you will ever sell is yourself. Your personal brand is how the professional and personal world sees you. This assignment will help you begin to develop your personal brand. Keep in mind that developing your brand takes time. This is only the first step.
Creating a personal brand entails many parts of my life. I am able to look at people who are personally close to me as well as professional connections. To develop my brand I broke everything down and it has really guided me in the right direction to find my passion.
After close analyzation of my five selfies, I have established the three words that most describe my selfies are shared, joyful, and close. Two of these words accurately describe my identity, one does not. I don’t like to be the center of attention and my selfie reflects this because they all are sharing the focus with someone or something else, therefore one of my words is shared. I am a joyful person and my selfie shows this because they are all at a place that makes me feel joy or with someone or something that brings me joy. The only word that doesn’t describe my identity is close because I don’t like to be the main point of focus. The reason for the selfies being a close-up of me though, is because I took the pictures without the
The main objective of the strategy will entail growing one’s social media presence and finding the right connections. Therefore, LinkedIn will be the right tool to integrate to one’s offline job search and career growth. Penetrating the social media sites will require proper planning, determination, creativity and consistency. The main strategy will entail posting quality content to offer industrial advice, periodical reports and corporate analysis (Johnson, 2017).
Social media is group of online commutation tools made available to the general publics and based on community interaction and sharing of content such as videos, tweets conversations likes, pictures etc. etc. According to Mintel (Mintel 2016) most prominent brands are starting to incorporate the latest going in the social media community such as trends, memes and latest news in the social media to try and connect the younger crowd and allow them to visit their social media platform.
A brand is what can either attract people to you or make people avoid you; people would identify you by the brand you portray. One can communicate their brand through actions and words. “It is essential to understand that wherever we are, in whatever we do, we are all building our brand”.
Social media is different from more traditional marketing tactics as it offers a free platform that is easily accessible to anyone with internet access. This allows for the increase communication for organizations to foster brand awareness and often, and
Remembering that a brand is more than simply a logo, this guide is offered to help you understand and develop not merely a symbolic brand, but rather a living brand that is
As I stated, I started as a social media assistant. The person that was over seeing me at the time was the Executive producer/ head of social media, I will not state her name in this case, because of her involvement in the following issue. One of the issues that occurred is the content that was uploaded to the social media page. As the social media assistant I was looking through the internet for articles or related posts that can be shared, my manager wanted me to share the content with her first before I posted it. But, her boss, CEO came into the office and looked over my content. He really liked the content that I found and wanted me to post it. So, I just post it on our page. My manger had already left for the day, so I sent her an e-mail about the work I did and didn’t hear a response back until the morning. Once I arrived to work the next day my manager sent multiple messages about posting without her permission. I explained to her that her boss forced me to post it. She was very angry with me. She even became emotion about it and started yelling at me. After that incident she never assigned me the task of managing content again. The CEO knew of the incident and never addressed the issue, and acted like the conflict would resolve itself. It didn’t, it made things worse for me, and my manager assigned less tasks for me to do as a result. This issue eventually decrease my interest in the company. This resulted in me leaving a month
A study by Dr. Kleppinger defined the personal digital brand as a strategic self- marketing effort, crafted via social media platforms, which seeks to exhibit an individual’s professional persona. While discussing advantages and disadvantages of such marketing effort, Dr. Kleppinger mentions “social media also gives professionals a connection to past, current, and potential colleagues”. This is the one out of many reason, personal branding will be around for a long time. While it allows individuals to not only connect personally
As a Ph.D. in Computer Science, I have passions for software techniques! Specifically, I enjoy the sense of achievement when I solved challenging problems using my own codes! I always love to work on the "cool" things, such as building a self-driving vehicle, designing new algorithms for robots, developing web applications, etc. Indeed, I feel a growth on my experience and abilities by working on several software projects collaboratively with others. Attracted by the magic and creativity of Snapchat, I adore the cool work that applies the computer vision techniques to the social app and makes people joyful. I want to become one of the members working on it!
Personal branding is a concept that is geared for all people. It is not just for famous people. Suze Orman started off like a normal person, but now she carries a strong name brand. A simple person who wants to be successful and start branding their name. Years later, they may become a normal brand name in someone household. The high increase in online searches and social media platform, personal branding, is relevant. According to Cohen (2014), personal branding is a necessity and marketers need to learn to understand branding. Cohen (2014) stated personal branding is required to establishing a good reputation with the consumers, with a good reputation that will be credibility, and personal branding is about enhancing longevity. This paper will discuss what is needed in personal branding to be successful and why personal branding is important.
Social media is capable of connecting a brand with its consumers and discover how they are being perceived, it also has the power to change perceptions and identify the key people within the business network. The unique feature of social media is that it can provide corporations and businesses solutions developed through operating with consumers and stakeholders. Basically, social media serves as a visible connection to one’s corporation and its stakeholders, consumers, suppliers, etc, who each have a defined role within the system to filter and regulate information. As mentioned earlier, the influence of social media is spreading in a proliferative pace that has resulted to an essential transformation in society, technology and business customs.
Also, understanding other people’s perception of you speaks high volumes of your personal brand and can help make you a successful leader. “View your personal brand as a trademark; an asset that you must protect while continuously molding and shaping it. Your personal brand is an asset that must be managed with the intention of helping others benefit from having a relationship with you and / or by being associated with your work and the industry you serve” (Llopis, 2013).