Personal Statement : The Sports Marketing Field

I would like to be a basketball manager and I think I would make a good one because of my good attitude and my ability to adapt. Throughout my life I have always loved the sport basketball, however I wasn’t the best at playing it. Therefore, being a basketball manager would be fun for me because I would get to learn a lot about the sport itself and also the managing aspects of it. I would also like to be a manager because it would give me something to do and be a part of after school. Lastly, I would like to be a manager because it would be a fun activity to do and I could talk to my friends as the other managers and as the players on the team.

The business of sports is one of the fastest growing industries in the country. All over the world, many people participate as players and spectators in a variety of sporting activities, creating opportunities for the marketing of a company’s goods and services. An important part of the business of sports is sports marketing, which revolves around understanding consumer behavior and motivating target markets to purchase goods and services. Sports marketing at Clemson University has many different aspects ranging from sports and technology and sport law to sponsorship and sports economics.

The path that lead me to choose Sport Management as a major began at a young age where I demonstrated my admiration for sports. I have been participating in sports my entire life and still do to this day. Unfortunately, my time as an athlete will eventually come to an end and I will need to find an occupation that I have passion for. I asked myself the question, “Why not continue my passion in sports”? Being able to work with sports, but not directly in the spotlight, as an athlete is something I would love to be apart of.

This past Thursday I had the opportunity to sit down and conduct a phone interview with Jordan Maleh. Jordan graduated from UConn in 2006 with a Bachelor’s in Sport Management and then his Master’s in Sport Management and Sociology in 2008. He currently works at the Big Ten Network in Chicago, Illinois as the Director of Digital and Consumer Marketing. As a graduating senior, this interview was very helpful to me because it gave me the chance to ask a professional in the sport industry, such as Jordan, questions about his experience at UConn and how he got his start in the sport industry and to where he is today.

concentration in Public Relations, I aspire to grow work in the corporate office of Carter's as their Digital Marketing

Did you know that there is more to sports teams than just scoring goals, touchdowns and runs? Sport management is a field concerning the business and education part of sports and recreation. It includes the front office system in professional sports, college sports, and recreation. Some examples of sport managers are: recreational sport managers, sport marketing, event management, facility management, sport economics, sport finance and sport information. Sport management can be seen as an easy job, but in reality it is complex and challenging.

Cal Ripken Sr. Foundation is an organization dedicated to providing educational support, sports-teamed afterschool programs and mentorship for at-risk youths across the United States. A semester long internship with the foundation provides an opportunity to experience and engage in teamwork, project management and collateral preparation. Additionally, the work environment persuades transparency, efficiency and interpersonal communication between the staff. The foundation heavily relies on its brand image and celebrity status bestowed by the Cal Ripken name. Hence, brand management is an integral part of any work done by members of the organization. Due to such, my internship experience with the foundation has allowed me to achieve career oriented

I am a communication strategist, who came from chemical science degree with the passion of developing exceptional product or service and bring them into the business. I always question myself and seek for the true reason behind every marketing movement that attracts my attention.

The ultimate goal of marketing is to become a household name, meaning that a product should be well known to everyone. Sports marketing has the same goal, except the product is associated with sports such as sports clothing, teams, or sports drinks. In an article titled “Career and Professional Development: Sports Marketing,” contributors describe the general classification of a sports marketer. The article explains that a sports marketer generally stays at the same level throughout his/her career due to its high satisfaction. Alexandru Mihai writes in his article “The Strategic Sport Marketing Planning Process” that there are certain steps a sports marketer needs to take in order to have success. A few of these steps include

"If industry is to be successful in dealing with public opinion . . . it must learn the language of the people, it must consider the study of public opinion as important as any phase of its operations. It must recognize that public opinion can be measured, and utilize the increasingly scientific methods developing today for gauging it"(Ross)

My connection to marketing started when I was a child. My mother’s friend sold beauty products in gorgeous boxes, targeted at female customers in various age groups. Attracted by the exquisite designs and persuasive slogans, I hoped that one day I could come up with such creative marketing ideas. As I grew up, I gained a better understanding of marketing from my father, a corporate sales director. Through our conversations, I learned that while making a sale is undoubtedly important, establishing brand equity and customer loyalty is the ultimate goal. This can only be achieved through successful marketing. Such recognition sparked my interest in exploring the field of marketing, and the real-world experience I’ve gained since then has only strengthened my desire to pursue a marketing career. Admission to ICL’s Strategic Marketing program is a natural next step in my preparation.

Sports' marketing is a comparatively new field and dimension within the broad concept of marketing. It is continuously evolving and changing today as society combats the free market to decide the legal and ethical limitations of business today. It is significant to note that this discipline within marketing is not clearly defined. Sports today use corporate sponsorships and television money in order to contend and pay for top quality athletes. Those companies use teams, leagues, colleges, and individuals to make a distinction between their products in a very aggressive business environment. What makes up sports marketing to one person could be considered selling out to another. The business world keeps pushing to find a competitive advantage and the sports world has in general welcomed the money offered (Weikel, n.d.).

Sports marketing are one of the most vital uses in the field of marketing nowadays. Many companies have a trend to use sports and sports celebrity in developing their marketing campaign because they have the ability to influence others and they already are role models for a wide share of consumers in the marketplace. So, companies benefit from their popularity and reputation for its brand awareness. Especially some companies in the food and beverages industry which are concentrated on the marketing campaign and make a huge number of expenditure and its budget. Pepsi have many product lines, it introduces a product line for soda which includes many versions such as Pepsi, Mirnda, Seven Up, and other version of Mirinda like Orange and Apple. The second product line is related to the juice. The third category is related to Aquafina mineral water. There are width of every line and versions for every product.

Regarding to my most recent job, I’m the Marketing Specialist in a Southern California based advertising and marketing agency for the past 1 and a half years, where I applied my theoretical knowledge in marketing and business management in various new and established projects, including analyzing the evolving marketing industry and consumer insights. With passion in advertising and marketing, I developed and managed the execution of clients’ marketing campaigns on various media platforms and PR events, and provided ongoing strategic planning and implemented marketing plans for clients

As the political situation is stable, so its better for business to invest money in securely. In that case, there is no political bad affect in Nike business in the united kingdom.