Personality Type & Consumer Behavior

Consumer buying behavior is the study of how individuals, group and organizations select buy, use of goods and services, ideas or experiences to satisfy their needs and wants

Consumers buying decision making play an important role for the success of every company or organisation. Without the investigation into consumers and their buying behaviour companies and organisation and marketer cannot achieved their aims and objective of their goals in the sale of their product. The purpose of this investigation is to explore the relationship between the consumers buying decision making process and the beverage brand products. (Coca Cola and Pepsi Cola) The data for the research has been collected from the UK one of the biggest town in England know as Huddersfield. The result from the research has determining that in the UK, majority of the consumers prefer Coca cola beverage brand than Pepsi and the research result has indicated that consumers buying decision can significant influence the beverage brand product in the UK market the research continue to say that if coca cola has put more focus on consumers buying decision in the UK know what they expected from them and producer according to their customers demand and try to satisfy their need and wants this can lead coca cola toward the success and increase their profit in the UK market

When making a consumer decision-making there are several influences that can affect, motivation, attitude, lifestyles, learning, and perception. A person behavior is a key point since it shows the person within their cycle. As we change daily as family our cycle changes as well. In the US, we have different socials classes, and each of them shows different values, behavior, and way of seen life in

What two basic approaches to studying (i.e., researching) consumer behavior are discussed in this chapter? How do they differ?

Consumers always make their purchasing decisions based on their motives. When discussing this question, it can be divided into different sections. Such as what is consumer behavior and purchasing decision, what is motivation and motivation process, what are rational motives and emotional motives, how rational motives and emotional motives involves when making a purchase

Everyday, every minute, and every second consumers are making decisions on whether or not they should purchase a given product. The product could be as small as a candy bar to as big as a car. The processes that flow inside the mind of a consumer when making a decision is both psychologically and economically based. So, understanding the process is central to making rationally based decisions. However, this decision is not only important to the consumer purchasing the product, it’s also of important significance to the marketers and policy makers. Reasons why making decisions can be so difficult is that the consumer is dealt with many alternatives, and with the rapid pace in technology this is making it more difficult.

Studies in consumer behavior focus on consumer psychology to determine how people reason, feel and think; and choose between alternative products, brands and sellers (Gummesson, 2012). While consumers purchasing decisions are often influenced by culture, family and environmental factors, consumer knowledge is of great significance in informing decisions and in making actual purchases (Gummesson, 2015). The Consumer

Leon G. Schiffman and Joseph L Wisenblit. (2015). consumer behavior eleventh edition. United States of America : Pearson Education.

Lifestyle, income, occupation, age and self-concept are the most influential personal factors to affect consumer behavior. Age creates many different patterns of consumption as people demands change all the way through ones life. If a consumer has a certain occupation with a high income then theoretically they’ll have a higher disposable income, leading to greater levels of consumption. Lifestyle refers to the way a person lives and is expressed though items in their surrounds; it changes on interests opinions and shows how they interact with their surroundings.

As the need for new arrays of consumption increases, so do manufacturers make efforts to understand purchaser behavior, with a more nuanced understanding beginning to appear based on shared insights from an enormous number of disciplines – including psychology, sociology, marketing, economics, neuroscience and evolutionary biology to name but a few. The idea of understanding consumer behavior as a sequential decision-making process is common in marketing (Kotler, 2010). The decision process itself is presented as a logical flow of activities, working from problem recognition to purchase and then to post-purchase evaluation. This decision-making process is affected by some more sophisticated influences. Some of these influences relay on the

We all have to make choices. One of those most important decisions made in our life are based on the market - buying goods. No one buy goods unless they have a problem, a need or a want. The Consumer Decision Making Model can be applied with any economics decision you have to make. The goal in creating this model was to analyze how individuals sort through facts and influences to make decisions that are logical and consistent for them. Think like an economist with this convenient tool.

Consumer behavioural models describe the decision-making or choice process of consumers. Comprehensive models of consumer’s behaviour include Nicosia model13, Howard Seth model14, Sheth family decision making15, Bettman information processing model and the Seth-New-Gross model16.

A common method marketers use to attract consumers to their products is based around theories in psychology and consumer behaviour. This essay will be focusing on a specific area of consumer behaviour; personality and the self, and how marketers have used an understanding of this to develop brands that purposely appeal to certain consumer groups. Real company examples will be used to explore the different ways in which this understanding has been applied and to consequently establish what this means for organisations and consumers alike.

The field of consumer behavior studies how consumers (individuals and groups) select, buy, use, and dispose of goods, services, ideas to satisfy their needs.

Describe, using relevant theory, each step of the Decision-Making Process that the consumer would go through when purchasing this product.