Personalized Advertising : Harmful Effects Of Consumer Surveillance

Greenemeier starts by addressing, the cost of Facebook, Google, Microsoft, and other Internet company’s by the exchange of information for advertising revenue. Most internet users generally accept this trade-off of private data, which is when one clicks they agree to the terms and conditions. He says the dark side of bartering personal data, is that the internet user has no way to track who has control of their information. When visiting sites such as clothing and shoe stores, the data is read that one maybe interested in such stores. If one was to close the browser containing the store catalog, the next social media and/or website will have advertising specific to what one researched at the previous store. This information collection allows for easier ad revenue for the producers, because each click on the ads allows for a small percent of profits from the website that one had come from. Greenemeier also talks about five ways one can protect them from information

Something similar is happening with our cyber information. Internet service providers can collect information from users such as browsing information, location, financial, health information, etc. and sell that information to marketing and advertisement agencies. Sites such as Facebook can also track user’s online activity and sell that information to advertisers and third-party sites, an example of this is anytime a user logs into a site using Facebook it allows that company to track their online activity. Ultimately, people should be made aware of what is happening with their personal

Marketing in the digital age has become a thing of beauty. There have been some truly amazing campaigns in recent history that would leave the likes of Donald Draper (AMC’s Mad Men ) flabbergasted. One of the more successful strategies seems to be the corporations leveraging the target audience to market their products on their behalf. Frito-Lay saw success with their Crash the Super Bowl campaign, Fitbit has taken off with their social media presence, and Samsung raised the bar with their “impromptu” selfies. All of these companies have found ways to advertise their products without having to lift a finger; rather, the consumer does all the work.

In his article, “Privacy Policies, Terms of Service, and FTC Enforcement: Broadening Unfairness Regulation for a New Era,” G.S. Hans, a professor at University of Michigan Law School, points out, “Because Google collects, collates, and retains so much raw data–both regarding Internet search queries and its users’ behavior within Google’s suite of sites–it ranks as one of the most highly valued Internet companies, with a current stock price of over $650 per share” (175). It clearly indicates that the world’s most used search engine of Google is making too much profit by selling consumer data to various advertising companies, and these companies sell their products back to consumers to achieve their goal. So, consumers are at the privacy theft, and Google is one who makes a large amount of money out of this circular process. Alex Radford, a general manager of digital media at Aegis Media New Zealand, does not like Google’s money making advertising business. He likes half of Google which is helpful for people, but does not like its money-making game. In his article, “Goooogle DON't BE EVIL?” Radford certainly expresses his thoughts about Google’s advertising game. Google’s dominance in advertising field is unbelievable. According to Radford, Google is a leading business company, a company which owns about ninety percent of the global search business in today’s advertising era . Again, Radford believes

In today’s market, data is used for profit-making. Non-surprisingly, VTech tends to collect as much data as possible. However, data over-collection violates the privacy rights. . Children’s online privacy can be protected by limiting the collection of data up to an extent that is reasonably requited for the functioning of a product or an online service. VTech could consider minimizing the data collection from children directly from their services or products, or by limiting data collection and usage by the third-party via their services or products. There are several cases that show that some advertising systems offer targeted ads in order to violate user data. Moreover, data collected should also be anonymized. Today’s technology has made it possible to track the whole life of an individual by aggregating different pieces of data. Storing anonymous data only or putting personal data into a de-identified form will protect children’s privacy from unauthorized access in a much better manner. Shortening data retention term is also a possible solution to minimize the impact of abusive data collection.

From the perspective of consumer or individuals the big issues is to make it accepted. Actually some peoples don’t know yet that computer advertising work like this. However, peoples who know it are divided in two part, those who like it, and the others who are afraid. Peoples who are afraid of it it’s because they don’t understand the way of its working the concept and only after come the privacy question. The others who like it, just know how to use it, work with it and find it convenient because it serve their own interest. More of them are

However, advertisers that we usually see on our computer’s or other places that technology is involved in pay for broadcasting, radios and television programs that the majority of the public enjoys. On the web those kind of people pays for many free sites and services that usually pop up on the computer. They usually do this because they simply enjoy it when huge amount of free stuff come on to the computer even if it’s not necessary for that adviser at the time. (Baase 16, 17) Personally many people don’t relies or understand with all of the free stuff on the web like Facebook, YouTube, other websites and tools that people use, cost money and somehow everything must be paid for. In order for the advertisers to be paid for the services that they give out, they give personal information to different kind people as a payment for the public services that people

Consumer behavior has changed and along with it the practice of marketing. More than a century has passed since John Wanamaker, the recognized founder of the department store, famously remarked, “Half my advertising is wasted – I just don’t know which half.” What Wannamaker was struggling with was an inability to accurately assess the effectiveness of his advertising and marketing campaigns. He knew that his marketing had some effect, since he was successful in selling, but since he did not have the tools available to directly measure his advertising and marketing efforts he could not discern which ads or marketing efforts were directly contributing to the awareness, sales and furthering of customer relationships. Even today, one hundred years later, reaching the right audiences, developing ads and implementing marketing programs that can be directly attributed to consumer engagement, satisfaction and sales remains a vexing challenge for many marketers. Fortunately, however, with recent advances in marketing technology, including ad-tech, mobile, social, content, and analytics, the days of “wasted” marketing may soon be behind us. Marketing leaders are reaching and responding to individual consumers with timely, relevant messages and offers, via both owned and paid channels, at every stage of the customer journey and at the moments that matter most to consumers; as a consequence, they’re

Nowadays, consumers may be more “powerful” than ever, but technology also offers vast benefits for marketers. Cheaper exposure and direct interaction with audiences are two important developments, but it is the rise of Big Data that is perhaps the most revolutionary advancement. The ability to dissect vast amounts of information and reach relevant conclusions suggests that Big Data offers detailed consumer profiling and behaviour insights, (Taparia, 2014) thus leading to a better understanding of consumer preferences and enhanced decision-making by marketers (Lohr, 2011).

Though companies and business persons are expected to follow ethical rules in the conduct of their affairs and not to harm society, they don’t always practice this discipline. Many companies are using costumer’s information to make a profit out of it. As a result, people are getting bombed with relevant advertising and marketing campaigns. It is a tricky area because they are allowed to collect the information in order to best determine the characteristics of their customers, and it could also help

The media is becoming more specific from large companies such as Google or Facebook, that can draw us to different sides with filtering technology for profit benefits. In Engin Bozdag’s 2013 article, he shares that personalization is a major aspect for advertisers, and can be used for online targeting for potential customers (107). There are more online product purchases than ever before, and advertisers design these online personalization systems to persuade customers (Li and Unger 623). Advertisers collect customer data to design recommendations. Bozdag also adds, “Facebook uses various profile elements to display targeted advertising including age, gender, marital status, and education” (98). These companies earn large profit with advertisements because of filtering and personalization. In addition, it

However, although concern about privacy and security has long been the biggest issue with online shoppersparticularly with the sanctity of their identification-related informationa majority do not mind their behavior being watched if it allows their shopping experience to be customized. According to the 1999 Personalized Marketing and Privacy on the Net: What Consumers Want survey conducted by the non-profit research firm Privacy and American Business, 61 percent of the 474 Internet users surveyed said that they would be positive toward receiving banner ads tailored to their personal interests rather than receiving random ads. This represents about 56 million adult users interested in such personalization. In addition, 68 percent of the users also said that they would provide personal information in order to receive tailored banner ads, on the condition that notice and opt-out are provided .

Cookie Proliferation and pop-ups do not give the consumer the privacy he is looking for online ( Internet marketing research: opportunities and problems). Sometimes when consumers access sites on the Internet, sometimes they find a statement that pops up to them or videos. For example, before watching a video on youtube, consumer is required to watch five seconds from commercials that pop up then he can skip the commercial.

“Today, many web sites on the Internet can use "cookies" to keep track of passwords and usernames and track the sites a particular user visits“ (Cookiecentral.com). Cookies are used to track the browsing habits of the user. This is becoming a concern of many Internet users. These concerned people are beginning to think of cookies as an invasion of privacy. Because cookies track their Internet history, and companies with web sites can use these cookies to track what sites the user visits frequently. Then select specific ad banners to send them on the website they go to. Electronic Frontier Foundation’s program director, Stanton McCandlish points out, "The potential problem is that companies without a sense of ethics could be doing [the] same thing and selling addresses to offline marketers" (news.cnet.com).

By adapting new approaches, promoting has ventured into new era to recognize the recent worldview in business named “online advertising”. Turban (2010) states that internet advertisement is a way to promote product with help of internet to target and deliver marketing messages to consumer. In new era, it is an usual way to publicize the product by internet marketing because it is an easy and better style to promote as compare to other styles. Due to advancement of technology, most organization want to launch their product through online advertisement, so that user can easily access everything online. Despite the merits, “online advertising” is associated with some ethical issues. This essay will argue regarding issues such as privacy of consumer’s data, targeting children and teenager with pop-up advertisements and junk e-mails. There should be secure storage space to store consumers data as well as they should ban the pop-up advertisements and junk e-mails.