Personally Identifiable Information Essay

1071 Words Nov 15th, 2012 5 Pages
IFSM 201
JULY 22, 2012
Anyone who uses computer technology today accepts the fact that their Personally Identifiable Information (PII) may or could be transmitted, collected, and used to benefit the one who receives that information. It is our responsibility to know what PII transmissions are being made available for public use over the web. Understanding all the aspects of PII and the approaches that are to be taken to protect our privacy will make us more aware of PII. As we continue to utilize the technology available, we expose ourselves to become donors of PII. Having knowledge of what PII is and how information is being compiled to identify
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This is the search box that is displayed in Google or Firefox when we wish to look up information about a particular topic of interest. Whenever we type a word or a topic of interest into the search box section indicated by the word “Search”, we transmit information about ourselves and our interest at the execution of that search. Advertisers see that search engine box request and gather information about our interest in an effort to contact us relating to that topic of interest. As a result of the search, they then solicit us to provide their services (Poritz, 2007). Information is being transmitted every time we type our subject of interest in the search engine box. The search engine creates a log file of our interest and advertisers obtain information about us from that particular search engine provider. It is not likely that the gathering of PII will cease in the near future. Search engines will continue to log and create files for usage by companies relating to our interest. Knowledge of how PII is transmitted and what we can do to minimize our contribution when surfing the web, will assure that information about us is distributed in a matter that is acceptable (Poritz, 2007). In general, items such as social security numbers, driver license numbers, birth records, race, and sex are all considered sensitive PII (Homeland Security, 2011).
Keeping our information unseen is about the business of
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