Personas : Shortcomings And Improvements

1236 Words May 13th, 2016 5 Pages
Personas: Shortcomings and Improvements


In 1999, Alan Cooper originally introduced the concept of “personas”, an archetype of users with a precise description of his characteristics and goals, which will be attempted to satisfied through the design process [1]. As a user-centred method which exclude real users from the main design process [2], this distinctive design method has been controversial for decades. Personas has been considered and validated beneficial by numerous researchers since 1999, in consonance with their studies and practices [3]. Among positive opinions, what ranks first is that personas specify the design teams’ focus from abstract users to specific target users, beneficial to produce uniform design goals [3]. Furthermore, in the design procedure, personas always serve as a reminder to developers that end users are different form themselves [4]. Nevertheless, despite personas are proposed to be a strong weapon for interaction design, several main obstacles, as well as critical speculations, spring up simultaneously.

Doubtful opinions about the usefulness of personas show up among interaction design researchers, major aspects of which are:1)Personas are seldom actually used in design process[2], [5]. 2) To what degree personas can represent real users’ need is questioned [6]–[8]. 3)Costs and the effects of creating personas are unbalanced[9] . Details of these critical ideas will be specified below and we are trying to explore the…
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