Persuasion At Games And Industry

Persuasion has caused lots of us to rethink how they live and who they are. But what exactly is persuasion? Persuasion can be defined as the attempt to convince someone that something, that they may or may not believe, is true. When used correctly, persuasion can cause almost anyone to think or do anything. Many persuasive techniques can be used to make someone think the way you want them to, or do what you want them to do. Jonathan Edwards was preacher and writer. He gave many sermons to try and persuade others to think and do what he wanted them to. One of his most well-known written sermons is Sinners in the Hands of an Angry God. He used the art of persuasion in this sermon to try and convince people to change their ways before the were cast into the burning pits of hell. Some of the persuasive techniques used by Jonathan Edwards in Sinners in the Hands of an Angry God were logical reasoning, emotional appeal, and imagery.

Persuasion is the key to getting the results you want, not only for politicians or lawyers, but for every one of us. In a job interview, you will have to persuade your interviewers why they should hire you over the other candidates. In a classroom presentation you will have to convince your classmates and teacher that what you're saying is worth listening to and that you deserve a good grade on the assignment.

Persuasion: involves one or more persons who are engaged in the activity of creating, reinforcing, modifying, or extinguishing, beliefs, attitudes, intentions, motivation, and or behaviors within the constraints of a given communication context -- an activity or process, persuasion is a tow way street

If it has been identified that the central route of persuasion on an audience is necessary due to high relevance to the persuasive message, this gives the persuader a framework to begin crafting a strong argument. Since relevance is what captures the audience’s attention, the persuader must exploit this. For example, if the persuader is attempting to sell a car to an individual the the use of the central route, and the potential buyer has been categorized as one that clearly understands the relevance of the purchase, the persuader should do his or her best to make their product seem the most relevant to the customer. The seller may do this by asking the customer to visualize how happy they will be in their new car. This can also be done by highlighting the features of the car that are most applicable to the customer’s concerns (safety, high gas mileage, etc). These methods will invite the receiver to become more involved with the target of persuasion. All of these ways utilize the customer’s judgment of high relevance to the situation to construct a strong argument.

Cole Hatter, a successful businessman and founder of the Thrive conference, is a living example of how you can become an influencer the right way. In a recent podcast, Cole shared his knowledge about the subject. He says the first step in his success as an influencer was becoming successful as a businessman. Today, many people want to jump over the hard work. They want to go right to the end of the process. They want to become social media sensations, teaching others how to be a success in some niche without having success within that field themselves. Cole says when you do this, you are building your house on cards that will most certainly crash down on you at some point. Since being an influencer is

Scarcity refers to the fact that people’s wants or desires are going to be higher than the resources available to achieve

We are always being influenced or persuaded by people and things that surround our everyday life. Sometimes we are not aware of such things unitl we realize that our own behavior is changing. Myers definition or persuasion is "The process by which a message iduces change and belief, attitudes or behaviors"(Myers, 2013, 226).

In “Is Persuasion Dead” published in The Opinion Pages of the New York Times, guest columnist Matt Miller was raising an alert for current “Persuasion” in the politics. Miller deplores that ninety percent of political conversation amounts to dueling "talking points." Best-selling books reinforce what folks thought when they bought them. The purpose of most political speech is not to persuade but to win, be it power, ratings, celebrity or even cash (Miller). That is agitating people without deep consideration for its essence. The past examples are showing that; Bill Clinton's case on health care and George Bush's Social Security plan. The author strongly criticized that was supported by “savage”(Miller). However, himself also were persuaded

The elaboration likelihood model states that persuasion can be take two different routes, central or peripheral. The central route requires a person to think critically about the argument proposed, considering both its strengths and weaknesses, then to elaborate on relevant themes. Whereas, the peripheral route does refer to the attempts at persuasion, in which the change in attitude is a result associated with positive stimuli- popularity, an attractive model or a millionaire, which could be relevant to substance of the argument. Selling products by associating them with attractive models or either by promoting that the product will result in social benefits. This is the result of peripheral attitude change techniques. Chaiken’s (1995) study is closely linked to Petty and Capioppo (1986) distinction of the central and peripheral route of processing. Whereas, Chaiken (1995) identified that people systematically consider all aspects of a message given, or people can superficially rely on a heuristic such as thinking that either longer arguments or arguments including statistical figures/facts are more true. The study suggests that people are more likely to resort to heuristic processing if the have limited time in order to process the message or if they are in a positive mood. Differences between the elaboration likelihood model and the

With the influence of online websites and social media, marketers are able to endorse their creation

When working under a big name game company such as EA or Bethesda, designers are put under pressure of generating the next big name title for them, the next iteration of Elder Scrolls, FIFA 16, or add-on downloadable content instead of new, more original works. With the kind of pressure imposed with the long work hours and lower wages common in creative fields of work, subtracting, or at least restricting the actual creative output that makes the job of a game developer so desirable ultimately leads to a situation of precarious and unfulfilling

It is no secret that people trust the judgment of other people when it comes to buying a product or finding something new online, we turn to yelp, google reviews and as mentioned before our facebook friends. Because of our willingness to trust people that seem trustworthy, often times companies use influencers to showcase specific products. By having an influencer use a product in a picture or show the product in a video consumers often trust it and want to buy it and this ultimately leads to greater sales. While I am sure there are no little league influencers, there are many really well known little league teams in

One of the leading struggles for any type of brand, platform, or network in today’s technologically connected age is staying relevant. Arguably it is fairly easy to go viral on the Internet, but that does not necessarily mean long-term success after the excitement dies down. While individual people can benefit from and profit off of fifteen minutes of fame (I mean, have you seen all the things that Damn Daniel kid has been doing? He has gotten photoshoots, brand deals, and even invites to movie premiers!), companies like television networks need to see continual and enduring engagement with consumers in order to make money by selling advertising space and building up programs. Recently, the well-known TV network

Now that we have seen illustrations of the offensive tools of persuasion, let us turn to examples of the “defensive” (persuading someone that the user has done a good job) uses of these systems:

Persuasion is described as the deliberate process that intends to change an individual’s attitudes, behaviours or beliefs from their previous initial views and ways of behaving in society. Persuasive communication is widespread and evident all around us, including in central areas of politics, marketing and media. Burkholder et al’s (2003) findings support the idea that there are cultural differences evident in the effectiveness of persuasion, in which they found that shortly after the end of the Iraq war, surveys indicated that although Americans favoured the use of military action against Iraq by 2:1, Europeans opposed it by the same margin. There are four key factors that help influence persuasion amongst the masses, depending on their