The practice - or some might even say art - of persuasion is the process by which one presents information in an attempt to get an audience to consider and adopt new perspectives, or even change current behaviors. (McLean, 2010, p.535) Persuasion differs from motivation in that motivation is active and often involves some sort of reward, force, incentive or coercion. Presenting well thought arguments to an audience can result in measurable gain, or the shifting of your audience to be more aligned with the desired position. (McLean, 2010, p.536) There are a number of ways to persuade an audience, and in our text, we learn about 6 that have been put forth by social psychologist Robert Cialidini (McLean, 2010, p.538) 1. Reciprocity 2. Scarcity 3. Authority 4. Commitment and Consistency 5. Consensus 6. Liking Reciprocity is a natural human tendency - some might call it give and take. When someone provides something the individual who has received something is naturally more inclined to give something back. This might not be immediate or balanced and studies have shown, for example, that multiple small favors can result in a large reciprocal favor (Watkins, 2001, p.126). Scarcity is related to a natural human attraction to things that are rare or exclusive (McLean, 2010, p. 538). Limited time offers or the idea of something only being made available to a small group of people can be very compelling. At the opposite end of this idea, most people are very risk averse, so pointing
Reciprocity is very much more than just a tool. It is also a clue about who we humans are and what we need, a clue that will be important for understanding the end of a larger story. There are many times that I experience reciprocity, positive and negative. One example is when someone does something for me I say, “Thank you,” and in theory they should respond back with “Your welcome,” correct? You would think so. Most of the time I receive it in return, but there are times when people fail to politely respond back to the other person. This is an example of a positive experience, unless the person
Persuasion is a very strong technique that is used by many throughout history to form some of the greatest works of literature. Ethos, pathos, and logos are the three forms of persuasion. In 2008 a man by the name of Barack Obama created his Victory Speech after a very hard fought campaign. He utilizes the three modes of persuasion to create his very persuasive speech. Persuasion is one of the most crucial strengths to any speaker, especially when applying ethos, pathos, and logos just as Barack Obama did in his 2008 Victory Speech.
Before the argument begins, the persuader needs to know what his audience is thinking, their values, and their views.
Persuading an audience is not a simple feat to accomplish as some may think. In actuality, it forces people to look beyond themselves and their
Today, one can see the tactic of persuasion being used as a standard avenue to influence a person’s attitude or beliefs by presenting them with different messages that encourage things like using certain brand name products, vote a certain way, or where to take a vacation just to name a few. There are four types of people that include gullible people, skeptical people, firm believers, and people who are leaders who trust others as well as make others follow their ideas. Persuasion is a widespread topic of social psychology and may be done in different ways. There are two types of cognitive processes by which to persuade someone, which are the central route or the peripheral route. For this assignment I used mostly the central route approach as well as using a little of the peripheral route approach. To reinforce the peripheral route approach the use of pathos was also used during the video to play on the emotions of the watcher. This PowerPoint is effective at using the central route of persuasion, peripheral
“As we explore persuasion, we can divide the persuasive communication into three parts: the communicator, the message, and the audience. First, we will deal with what characteristics of persuaders make people more likely to be persuaded. Next, we will think about characteristics of the message that lead people to change. Finally, we will explore what characteristics of the audience can lead them to be persuaded.” (Feenstra, 2011, p. 88) For your assignment this week, provide an in-depth analysis of the three parts of persuasion. Please reference the bullet points below to complete your assignment.
Persuading an audience can be done in several different fashions, one of which is Hugh Rank’s Model of Persuasion. Rank’s model states that two major strategies are used to achieve the particular goal of persuasion. These strategies are nicely set into two main schemas; the first method is to exaggerate an aspect of something, known as “intensify.” While the second is to discredit it, which is referred to as “downplay.” Al Franken, Jeffrey Snyder, Harlan Ellison, and George Will, have all written persuasive articles about gun control.
The first essential of persuasion involves the structure of the argument being posed by one who is trying to provoke others to action. In order to convince someone of a new argument, idea or moral, one must use the proper methods: logos, ethos and pathos. According to Hauser, “The method
Persuasion is when someone leads you to believe something , which followed a dramatic experience that was moved by rage, tears, action by a speech, or being influenced by advertising or political ideology. Persuasion holds people to a common purpose which promotes collective action
In Reciprocity, the principle is we feel obligated to do something in return for someone who has done something for you. Reciprocity does not mean that the gift has to be tangible. It can be more subtle, in that, you can give of your time, share information, praise or other less tangible things. The key is ensuring that the
The Art of Persuasion Used since the times of the ancient Greeks, the art of persuasion has
The reciprocity influence describes how a person does something for an individual and the individual being help will return the favor to the other individual when they request their help (Kreitner & Kinicki, 2013).
According to the text , Social Psychology, “social psychology is the scientific study of how people think about, influence, and relate to one another”(pg. 4) this is viewed in a variety of social topics incorporating group behaviors, attitudes, conformity, obedience to authority, stereotypes and peer pressure. Outside factors can have a positive or negative affect our view of ourselves and each other. These outside factors are used to persuade and influence group behavior. Persuasion is defined as “the process by which a message induces change in beliefs, attitudes, or behaviors” (Myers, 2010, pg. 230). The principles of this process of persuasion according to researchers, Robert Cialdini and Thomas Davidson, are attractiveness and
The principle of scarcity is when we make someone believe that a good is available in a very limited quantity and that a fast action is to be taken to acquire it. McLean defines scarcity as: “the perception of inadequate supply or a limited resource.” (McLean, 2010, 9. 359).
The central route to persuasion requires high efforts of processing which occurs through a complex structure, thus leads to longer lasting effects of persuasion. However, if an audience is lacking in motivation, in which they are not analytical or involved with the message they are more likely to take the peripheral route to persuasion. In this case, peripheral cues are used in which these cues trigger an acceptance of the messages thus leading to persuasion, which is usually a temporary effect [Myers et al 2016 p190-191].