Persuasion Qualities

The persuasion is an aspect of the intercultural communication. It is any ideas or action of telling someone to do what we belief. There are three styles of persuasion in differences cultural. There are quasilogical style, presentation style, and analogical style. The quailogical style of persuasion practices by among of Western culture. In this style, the preference is to use the fact and statistic from the expert as evidences. The persuader should connect the logical

Humor as it pertains to persuasion is a tactics that is used to get the audience in a good mood, to make them more comfortable, and maybe easier to be persuaded. The use of humor in many aspect of the world has shown to have positive effects, and the use of humor in the art of persuasion would be extremely effective in the presentation. With the addition of humor to the persuasion presentation will increase the likeability of the source of the information being presented. It has been established that incorporating the right type of humor into a presentation will increase the

The use of effective persuasion techniques will not only the marketing and sales personnel to make more sales and meet the targets but also enable them to have an edge over the competitive environment. So of the techniques used in the commercial video from state farm insurance company on one hand show an effective means of communicating to convince the audience while on the other hand, the video is too complex to comprehend for an a normal and uneducated citizen. Here are some of the effective persuasion techniques that have been used in the commercial to reach out and convince their target audience to use and stick to the company’s insurance services. Moreover, these techniques are aimed at making the incumbent customers to become more loyal to State Farm insurance. According to Petty, Richard and Cacioppo (1984), there are two routes effective persuasion no matter the kind of media used to deliver the message to the audience. First, one can persuade effectively by building a central argument(s) in the message. Secondly, the persuader can effectively deliver the message to his or her target audience by trying to appeal to the audience by associating the message with what they can accept favorably. Usually, the favorable peripheral cues in the message lures the

Persuasion is a very strong technique that is used by many throughout history to form some of the greatest works of literature. Ethos, pathos, and logos are the three forms of persuasion. In 2008 a man by the name of Barack Obama created his Victory Speech after a very hard fought campaign. He utilizes the three modes of persuasion to create his very persuasive speech. Persuasion is one of the most crucial strengths to any speaker, especially when applying ethos, pathos, and logos just as Barack Obama did in his 2008 Victory Speech.

In the featured article “The Science of Persuasion”, the author, Robert Cialdini talks about how to get someone to listen to you and do what you want them to do. Persuasion is the ability or power to get someone to do something that you want them to do by backing up their argument with logical facts and ideas. According to the article, there are 6 ways into initiating a response from an individual: Reciprocity, Consistency, Social Validation, Liking, Authority, and Scarcity. When we reciprocate to something, we are somehow influenced or inclined to return what we have received from others or in other words, doing a favor in return for a favor. Reciprocity is MORE than just presents and gifts. It is about the concessions that

Today, one can see the tactic of persuasion being used as a standard avenue to influence a person’s attitude or beliefs by presenting them with different messages that encourage things like using certain brand name products, vote a certain way, or where to take a vacation just to name a few. There are four types of people that include gullible people, skeptical people, firm believers, and people who are leaders who trust others as well as make others follow their ideas. Persuasion is a widespread topic of social psychology and may be done in different ways. There are two types of cognitive processes by which to persuade someone, which are the central route or the peripheral route. For this assignment I used mostly the central route approach as well as using a little of the peripheral route approach. To reinforce the peripheral route approach the use of pathos was also used during the video to play on the emotions of the watcher. This PowerPoint is effective at using the central route of persuasion, peripheral

“As we explore persuasion, we can divide the persuasive communication into three parts: the communicator, the message, and the audience. First, we will deal with what characteristics of persuaders make people more likely to be persuaded. Next, we will think about characteristics of the message that lead people to change. Finally, we will explore what characteristics of the audience can lead them to be persuaded.” (Feenstra, 2011, p. 88) For your assignment this week, provide an in-depth analysis of the three parts of persuasion. Please reference the bullet points below to complete your assignment.

Many people all over the world are using various techniques to convince people during arguments. The most popular ones are ethos, pathos, and logos. Depending on the statement that the reader is trying to send out to the audience, he/she uses a specific persuasive argument. Reliable and convincing arguments contrast one another since reliable arguments are based on the credibility of the speaker whereas convincing arguments are based on proven facts. The credibility of the speaker helps the reliability of the arguments, and this makes the people believe that what the speaker is saying must be true.

Gerard A. Hauser covers a plethora of details on how to create a well-made persuasive argument in his book, an Introduction to Rhetorical Theory; however, he covered three specific essentials that are necessary for persuasion: the components logos, pathos and ethos; purposive discourse and rhetorical competence; identification. I will argue for each constituent, respectively, to prove that persuasion cannot thrive without the aforementioned essentials.

If it has been identified that the central route of persuasion on an audience is necessary due to high relevance to the persuasive message, this gives the persuader a framework to begin crafting a strong argument. Since relevance is what captures the audience’s attention, the persuader must exploit this. For example, if the persuader is attempting to sell a car to an individual the the use of the central route, and the potential buyer has been categorized as one that clearly understands the relevance of the purchase, the persuader should do his or her best to make their product seem the most relevant to the customer. The seller may do this by asking the customer to visualize how happy they will be in their new car. This can also be done by highlighting the features of the car that are most applicable to the customer’s concerns (safety, high gas mileage, etc). These methods will invite the receiver to become more involved with the target of persuasion. All of these ways utilize the customer’s judgment of high relevance to the situation to construct a strong argument.

* Dr. Cialdini explained that commitments are more powerful when they are active; public; effortful; and viewed as internally motivated. The statement of the commentator is accurate because the motorcycle owners had made their commitment public by tattooing their commitment on their

as the persuasive techniques used to convince an audience on that topic must be researched in

All things considered, there are certain traits that every good animated movie has to be popular. They all offer to teach a lesson, or have a character that attracts viewers since they are strong and fight for themselves. Or it's the progress of the story and where the character grows that interests more people to it. If there are at least few of these qualities the movie wouldn't be considered as a good movie because of its lacking a point to make. So next time you can look for these qualities in a movie to see if it's worth watching it.

Informative presentation are more applicable for training and education, while persuasive is relevant for selling a product, service, or contributing to a cause. There are also similarities between the two concepts such as having a clear goal to ensure the understanding and remembrance for the audience, customizing appropriately according to the audience need, as well as engaging the audience with Q&A and other interactive approaches. The author listed the different aspects that relate to these two categories of speech such as problem-solution, benefits, emotions, and trust. Overall, persuasion is more practical to attain these specific aims. For example, the audience is more likely to act when the speaker provides a solution as well as provides the benefits that the audience will gain from buying, contributing, or approving. Similarly, in an informative presentation, the speaker is not completely required to tapping into the audience emotion nor establishing trust. Lastly, an action step is different for each goal, for a persuasive style, the speaker will call to action at the end of the speech, and informative presentation will suggest that people will put what they have learned into

Social psychologists have not only studied the effects of persuasion, but also the elements that contribute to attitude change. Carl Hovland (1953) developed the Hovland-Yale model of persuasion, in which he used a research team from Yale University. They found that there are a considerable number of factors that can influence how likely attitude changes are to occur, however they also noticed that some are more important than others [McGuire et al 1996]. One of the key factors they found that determines whether persuasion occurs is the communicator. Social psychologists have found that persuasion can be influenced depending about who is presenting the argument, which can impact on how an audience receives it. The credibility of the communicator plays a large role in influencing persuasion, in which