Persuasive Advertising Strategy

Often pictures can convey a stronger and more appealing message than a speech. With this in mind, the Centers for Disease Control advertising campaign promoted the importance of getting flu shots effectively through their visual media advertisements. Visual media can be evaluated through many factors. For instance, this type of media uses certain techniques to appeal to their audience: association, bandwagon, universal appeal, and flattery. The Centers for Disease Control's flue vaccine advertising campaign uses many appealing persuasive techniques to convey that getting vaccinated is beneficial.

In advertising, they try to persuade you to buy something. They will show sales or good deals in the ad. They will use ethos, pathos, or logos to persuade you. There is advertising everywhere and in many forms. They are on billboards, magazines, commercials, etc. They normally have pictures of whatever they are advertising also. Restaraunts advertising is what gets me the most i think because it makes me hungry.

The purpose of advertisements and commercials is to attract possible buyers into thinking the product is a necessity, rather than a luxury. In order to pursue this goal, the ad must somehow connect with the possible buyer. According to Jib Fowles from “Advertising: 15 Basic Appeals”

Persuading the customers: - advertisements attracts the customers to buy the products and services of an organisation.

Each day we are bombarded with advertisements from a plethora of corporations in every waking moment of our lives. Advertising agencies have become so advanced at what they do, that often times we may not even realize we are being advertised a product. This raises an interesting ethical dilemma over a certain type of advertising: persuasive advertising. Philosophers, economists, and business professionals have debated over whether or not persuasive advertising is an immoral violation of the autonomy of consumers. While not all forms of advertising are in and of themselves certainly immoral, persuasive advertising is particularly reprehensible due to the fact that not only does it manipulate our unconscious desires of which we are completely unaware in order to sell a product, but it also routinely leads us to act against our own best interest, thus overriding our autonomy.

Both texts have been constructed according to the time in which they were made to suit the right audience. Due to the fact that text H is an advertisement from 1933, it will have a completely different primary audience then that of text I which was written in 2009. This was because of social expectations of woman. In 1933, many women would not have jobs, so they wouldn't have their own money to spend on luxury's such as a car. This meant that the advertisement in 1933 would be targeted at men and this is shown through the jargon lexis in the description of the car, phases such as “automatically chassis lubrication” and “self-returning direction indicators” are used to appeal to the audience. The male audience that this product is advertised

Advertisements share one common goal, that is to draw to people’s attention. In order to accomplish this goal, advertisements contain a headline, visual, and layout. For instance, advertisements such as Sparkle creatively and thoughtfully uses the tactics above to convince people to purchase Sparkle paper towels.

There are two types of persuasive tactics that an individual could use to get other people to agree to their requests or favors. The first tactic that an individual could use is called "Foot in the Door" which occurs when an individual gets other people to agree to their small requests/favors which then leads to a greater possibility that those people will agree when they ask for a much bigger request/favor. In order words, if people accept the first small request, they are likely to say yes to the second request. The second request/favor is the true intention that the individual wants to get. The reason that people are more inclined to agree to both requests is due to them wanting to be a consistent and agreeable person.

Advertisements main purpose is to persuade the viewer. The companies want their products to be bought. Is it because they believe the most in their product, or is it for the money? Both are key aspects of the reason companies advertise. In these Nike and Under Armour advertisements, they use slogans and celebrities to try to persuade the viewer.

These advertisements use persuasive techniques to reinforce the message their trying to put across. The ad I’ve created has used an insignificant amount of persuasive techniques. Although the ‘Dumb Ways To Die’ ad uses many persuasive techniques significantly, my ad lacks the use of them. As you would notice when juxtaposing the ads, the audience will notice that in ‘Dumb Ways To Die’ Metro has used a various amount of persuasive techniques and uses them exceedingly well.

The viewer sits on the couch, nestled inside a cozy, warm blanket with a large bowl of buttery and salty popcorn on his lap. His heart starts racing as the movie reaches its climax. Just as his lungs stop breathing and his eyes grow wide with fascination, the channel changes to an old advertisement that he’s seen a thousand times. Ads like that one appeal to the three main techniques that have subliminal messages to viewers. These different techniques have proven to be effective with television watchers. Advertisers use these three techniques to target a certain audience.

"higher involvement with a publication leads to more favorable perceptions of embedded ads, and higher levels of advertising persuasion" (Tipps 2000)

When people aware more about products and have more information about it will help company to sale a large number of products. so when any company need to get profit or need to increase its sales they should attracts people to buy products through advertising there products with different methods.

Advertising has become an integral part of our society. In the world of advertising, many tactics and strategies are used to lure consumers into purchasing a product or delivering a message. Producers try various ways to attract people’s attention, and persuasive advertising is one of the many methods they use to promote ideas that can earn them consumers’ trust and loyalty as well as to advertise for their products. In persuasive advertising, advertisers try to apply the appropriate use of persuasive tools to appeal to the consumer and get their message through. The BMW advertisement of texting and driving uses pathos, or the emotion of regret, and the use of this emotion is being applied effectively because regret is associated with all car accidents especially those due to texting and driving.

Advertising means to call the public's attention to one's product, service, need, etc. But what we see isn't what we get or how we will feel. The purpose to advertise is to sell, the more you advertise the more you will sell. Many companies have ways into luring us into buying a product that is unnecessary. Jib Fowles describes the fifteen appeals in which advertisements use, which are Need for sex, Need for affiliation, Need for guidance, Need to aggress, Need to achieve, Need to dominate, Need for prominence, Need for attention, Need for autonomy, Need to escape, Need to feel safe, Need for aesthetic sensation, Need to satisfy