Persuasive Approach to Communication

681 Words3 Pages
What different persuasive approaches would you use on the following audiences: a boss, a peer, a challenging person, and an open-minded person? Why would your approach differ with each. (275 words) Each of the audiences of boss, peer, challenging person and open-minded person require significantly different communication strategies. With each, advanced planning and organization of the persuasive message, from the informal to the highly structured, are essential if the persuasive communication strategies are going to succeed. Each of the four audiences will require elements of reciprocation, commitment and consistency, social proof or validation of the action or strategy, authority, liking and scarcity (Cialdini, 1985). To persuade a boss, the persuasive communication needs to be heavily based on empirical data, authority, social proof and scarcity. These elements taken together will make an authority figure first see the communication as persuasive and also be motivated to take action quickly. To convince a peer, the priorities of reciprocation, commitment and consistency and liking all are essential for success of a persuasive communication as these factors have been shown to create trust over time (Areni, Sparks, 2005). A challenging person will be most persuaded by social proof, authority and scarcity(Cialdini, 1985) in addition to the credibility of a data-intensive argument in favor of the specific persuasive communication (Areni, Sparks, 2005). For the open-minded
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