Persuasive Business Messages Essay

Develop the message – messages are tailored and developed to specific audiences. When preparing messages it is important to think about who the message is for, what you want the message to receive and what you want the recipient to do as a result of the message.

1) When dealing with a stubborn audience, you need to appeal to their opinions before you appeal to your own

The next topic the author offered for an argument is, setting your goals of what you want to gain from your audience. The first and most simple step is to change the audiences mood. If you are able to change their mood, you make them more vulnerable to your argument and more willing to listen to you. The second step winning an argument is, changing the audiences mind and opinion. An example of this from the text is, convincing the light bulb that a replacement is the best way to get some light in the room. You want to promote yourself to them instead of coming off with the impression of a rival. The last and most difficult step to winning an argument is, getting to audience to take action. In order to get the audience to do this, you must be on a more emotional and personal level. As quoted from the text, you not only need to use desire to motivate but you need to convince them that taking this action is not a big deal; something they shouldn’t sweat about. Overall, chapter was very descriptive and informing in distinguishing the difference between an argument and a fight, and how to go about winning these

Before the argument begins, the persuader needs to know what his audience is thinking, their values, and their views.

Create a presentation of your message as you would present it to your intended audience. Include the following in your presentation:

Persuading an audience is not a simple feat to accomplish as some may think. In actuality, it forces people to look beyond themselves and their

writer/speaker way to try to convince the audience of something without having to provide specific facts//reasons

In order to do that we must first come together as one and use only one voice. It is hard to persuade an audience when the rhetors have many different opinions and the subject or issues. For example, what if a group of students start a petition to change the food in the cafeteria? These students would have to come together and figure out how to persuade their student body audience go sign the petition. This might be hard if everyone has a different opinion on what they food they want in the cafeteria. Everyone cannot persuade one audience with different

“I changed my mind because of your argument”, said no one ever. Even when provided damning evidence and masterful techniques of persuasion, people are far too prideful to admit aloud that they were wrong. However, with time and thought, minds can change in the silence of one’s head. Often the only way to even convince people to even change their mind silently is to provide a multifaceted and quality argument. But how can you ensure an argument is of high enough quality that it will likely change minds? You must measure it’s through a multi-step analysis. A rhetorical analysis. A rhetoric analysis is a process by which a piece of writing is measured on “how tactically is applies pathos, ethos, and logos”, and how effectively it panders to

Persuasion is the key to getting the results you want, not only for politicians or lawyers, but for every one of us. In a job interview, you will have to persuade your interviewers why they should hire you over the other candidates. In a classroom presentation you will have to convince your classmates and teacher that what you're saying is worth listening to and that you deserve a good grade on the assignment.

One of the key factors in crafting a persuasive piece of rhetoric is tailoring your message to the specific audience. This information will help you decide what sorts of facts to incorporate into your rhetoric as well as help you determine which means of persuasion would be the most effective to employ. Your evidence. When planning your speech or writing, collect any and every type of evidence you can find. Evidence could be facts, statistics, laws, and individual testimonies. It’s always good to have a nice blend, but remember different audiences are persuaded by different types of evidence. Some people need cold, hard facts and statistics in order to be persuaded. Others find the testimony of peers or a reputable authority to be more convincing. Part of getting to know your audience is figuring out what kinds of evidence they will find most credible and compelling

The results you expect from a person through a rhetorical situation must be used with the right tone and voice. Polarizing, passionate, and neutral are the tones that has an effect in an audience. When teachers give lectures in a monotone voice, most students lose interest as fast as a child watching television until someone mentions candy. It gets tiring listening to someone not who’s not enthusiastic about what they talk about. My friends and I get on each others nerves because there’s always a topic that we argue about and my voice gets higher when I speak my opinion. After I say my opinion, my friends say their perspective in a tone which makes them sound sympathetic, passionate, or

One who is posing an argument is a great deal more likely to persuade the audience if one has the proper authority. For example, if a driver is speeding down the freeway, that driver will be much more likely to pull over if there is a police car in pursuit, as opposed to an ice cream truck. Why will the speedster pull over for the police car? Because the policeman in the car has the proper authority and is able to uphold the law, unlike the ice cream truck driver. Arguments work similarly to the ice cream truck example. If one tries to motivate people to change, one must have the proper authority. While one may be a well-researched scholar on the matter, it does not make a difference to the audience if one does not have the proper position.

If it has been identified that the central route of persuasion on an audience is necessary due to high relevance to the persuasive message, this gives the persuader a framework to begin crafting a strong argument. Since relevance is what captures the audience’s attention, the persuader must exploit this. For example, if the persuader is attempting to sell a car to an individual the the use of the central route, and the potential buyer has been categorized as one that clearly understands the relevance of the purchase, the persuader should do his or her best to make their product seem the most relevant to the customer. The seller may do this by asking the customer to visualize how happy they will be in their new car. This can also be done by highlighting the features of the car that are most applicable to the customer’s concerns (safety, high gas mileage, etc). These methods will invite the receiver to become more involved with the target of persuasion. All of these ways utilize the customer’s judgment of high relevance to the situation to construct a strong argument.

Specific Purpose: To persuade my audience how to be more successful as a college student.