Persuasive Essay

The target audience for Gatorade is for athletes, but this commercial does a great job of reaching out to a wide range of athletes. The advertisement targets athletes of the older generation, along with athletes that are young. Gatorade uses two retired players, Peyton Manning and Michael Jordan, along with two players nearing the end of their careers, Eli Manning and Serena Williams, and three players that are currently in their prime, Kyle Schwarber, Matt Ryan, and Karl-Anthony Towns. The different ages in the commercial are extremely effective because athletes that would be interested in Gatorade’s products vary in age, and Gatorade had to appeal to all generations of athletes. Also, the inclusion of Serena Williams can appeal to the female athletes that view the

Coca-Cola wanted to push their product to the athletes or anyone interested in sports with this ad. They want multiple sports to use their item, not just one sport; this is why they use pictures of several sports. By incorporating multiple sports, they interest all types of sports. Gaining popularity is what Coca-Cola wants to accomplish by using this ad. They want to share their product, but also want to increase their popularity with other sports groups. They are also not just focusing on the main sports like basketball or football, they also incorporate more uncommon sports such as bowling or sailing. Also, Coca-Cola wants to attract attention from sports viewers; if sports fans see their favorite sports teams endorsing Coca-Cola they will likely want to drink more Coke as well. By using the strategy of incorporating different sports Coca-Cola grabs the attention of sports

Gatorade also targets average citizens who are physically active. During commercial breaks, Gatorade is always broadcasting their product, not only is Gatorade advertised on television, but they also advertise their products on the sidelines of professional sports teams by having large jugs and Gatorade cups on the sideline that is often shown during timeouts. As result, Gatorade advertisement is a success, because when going to buy a sports drink they’re going to remember that Dwayne Wade or whoever their favorite professional athlete drinks

Gatorade’s “Sweat It to Get It” campaign utilizes a multitude of rhetorical devices in its advertisement. The advertisement takes place on a sunny afternoon and in a generic convenience store. A businessman enters the store on his cell phone and grabs two Gatorades. When he attempts to purchase the drinks, the cashier promptly asks “Do you know what electrolytes are?” The cashier then proceeds to explain that one must sweat to purchase Gatorade and therefore the cashier will not sell the Gatorade to the inactive businessman. Cam Newton then enters the store, staring the businessman down, and then smacks the Gatorades out of the businessman’s hand. The advertisement concludes with Cam Newton saying “You heard what he said” as the slogan “You Don’t Sweat It, You Don’t Get It” scrolls across the screen. The main message of the advertisement is Gatorade is more than just a drink to be consumed mindlessly, but a necessary accompaniment for an active lifestyle.

The athletes are getting less calories by drinking Gatorade instead of any other sports drink. They are still getting the full taste of the Gatorade but with less calories. The advertisement implies that drinking Gatorade will give you all the energy you need, and it will allow consumers to be great like Dwayne Wade. The water droplets on the Gatorade makes the drink look appetizing, and makes you want to taste it even more. Along with these techniques Gatorade uses the rhetorical device ethos to get consumers to purchase the

For a regular human being who does not follow baseball, the man on the advertisement might seem like just another athlete. However, to someone that has come across the sport, the man on the advertisement will jolt their memory. The man in the advertisement looks very energetic and confident. There is a lot going on in this picture and it is shown on the man’s body. The ad just like every other Gatorade ad had their tagline, “Win From Within.” The tagline combined with the picture of Derek Jeter shows the audience that by consuming Gatorade, one can make sure that he or she is putting their body in the right condition to be successful.

Gatorade does a lot of promoting. They are online though YouTube ads, ads on sports sites like the NBA and their own official website. Gatorade is also the official drink of many sports organizations such as the NBA, NFL, USA basketball, US Soccer Federation, NHL, MLB, MLS, WNBA, high school sports

However the commercial shows that gatorade is a critical part to success. As long as you work hard and of course, consume their products which not only leads to hydration, but also prepares you to work harder, you will me more like a professional athlete. The method that the Gatorade commercial uses is very simple but very effective. This method is using big names in sports such as Lebron James, Richard Sherman, and others in commercials that air during sporting events. The reason why this tactic is so effective is because the audience that Gatorade is targeting is watching a commercial during a break from an NBA game. All Gatorade has to do then is air a commercial about basketball and they have the watcher’s

So bringing that important athlete into the picture and giving the authority to treat the customer this way and not sell them the product that he wants, I guess that speaks for something, and also they think well if this huge famous athlete such as Cam Newton drinks it then maybe I should too. The Gatorade product is a recreational drink, its purpose is to help your body function properly after exercising and sweating, it is filled with electrolytes which help your body when you sweat. There’s no specific person who likes this drink some do some don’t, although they are mainly targeting those who don’t exercise for it because, even those who don’t work out drink it, and that is what this commercial is trying to get across , you need to work for it. There is no specific events, icons, realities, or trends going on in this video, it could possibly be football season perhaps, since a NFL football player makes an appearance in this commercial.

1.Attention device: Did you know that there was actually a Gatorade and beer mixture called Hop’n Gator. It was made by the Pittsburgh brewing company and sold until the mid- 1970’s. 2. Topic Revelation Statement: Today I am going to be informing you all on the sport drink Gatorade. 3. Significance Statement: This is a drink that has changed the way athletes perform. It is so effective that it is actually given to refugees to aid in dehydration. 4. Preview the main points today I will be going over a brief history of Gatorade, current products, and the future of Gatorade

In the commercial they show a football player. This shows that the product is for active people. When the football player drinks the PowerAde he looks refueled and ready to go. That instant recovery makes people think that they need to go buy PowerAde if they want to be better at what they are doing. There are a few small things that catch the eye if someone looks at the commercial closer.

However believe it or not that’s not always true. Most big name companies try to portray the positives of the product in the advertisement, and in marketing perspective that’s the whole major point. But the public deserves to know the negative part of the product also. For example Gatorade, a hydration drinks which is meant for activities and sports. But declared by science, any hydration drinks are not meant to be taken alone, should be taken with water mainly. Why isn’t the public notified about this information? It’s only because Corporations want investment. They are all looking for profits no matter what the advertisement says. Stated by Naomi Klein in her No Logo, “…with the Kraft purchase, a huge dollar value had been assigned to something that had previously been abstract and unquantifiable — a brand name. This was spectacular news for the ad world, which was now able to make the claim that advertising spending was more than just a sales strategy: it was an investment in cold hard equity. The more you spend, the more your company is worth”. (8) And this idea has grown so much during our generation that we don’t stop and think how much it really is taking over our lives.

The Gatorade Company is mainly concerned with the manufacture and distribution of sporting equipment for commercial and domestic uses based on their knowledge of the best industry practices for the production of sporting equipment. The primary agenda of this market plan is for it to work as a strategy to guide the company on how to supply the customers of Gatorade with quality yet affordable products. This brand of sporting equipment will be produced and supplied in many different designs and colors that will be appropriate for both genders. Approximately half of the clients of the Gatorade brand, range between the ages of 18-34.These clients are ardent customers as they make the most purchases and are the company’s primary target. Gatorade sporting equipment are purchased more by those who dwell in the Northeast regions and Midwestern parts of the United States. This market plan focusses on the introduction of a range of Gatorade environmentally friendly brand of sporting equipment into the United States market.

This is far from the truth. If a person were to drink a carbonated beverage before physical activity, it would cause him to be sick, possibly to the point of vomiting. The ad is misleading, but it does influence consumers to buy Sprite. But does the athlete really eat or drink the product they endorse?

The campaign consists of several strategically thought-out ads that capture inspiration and motivation, through visual appeal. Appealing to the public through images encompasses the idea of following the public's ideology- by alluding society through size, disabilities, and societal beliefs. Take for example, the "Find your Greatness" baseball advertisement. This image utilizes an abysmal societal belief: physically handicap individuals should be refrained from participating in sports to prevent further harm. Moreover, Nike urges aspiring athletes, by subtly stating, "in the world of sports there are no constraints" (Nike). The Baseball ad contains various features that are