When it comes to us women wearing makeup, it seems like we are shamed if we do, and shamed if we don’t. Although, the face powder in Renaissance era were harmful to skin, I am still glad that they came up with the idea. Without the Renaissance’s idea of face powder, Mr. Max Factor would not have invented the pancake foundation. Half of my makeup collection are: cake foundation, liquid foundation, face powder, setting powder—you name it. What can I say? Perfect skin ideal is hard to emulate, especially if you are genetically prone to acne. Nevertheless, it seems as though, whether you embrace the significance of makeup or choose to step out of the house—"bare-faced," you will be criticized either way. Because one day you attended a family gathering
Through each generation, makeup symbolizes how women are superior, however, society today has misinterpreted the intentions of makeup believing that it is a response of the lack of confidence and there are these accusations made of it promoting false advertisement. Currently, these statements provoked some makeup artists to come together and create a challenge called #ThePowerOfMakeup, as an act of protest to spawn the true understanding that makeup is not an excuse for women, or men, to cover up their inner beauty from society. Therefore, the controversy is whether the introduction of makeup has become an option for women to mask their insecurities or is its considered an artistic way for people to express their individuality. Nevertheless,
With hundreds of well known companies producing makeup, thousands of Youtube videos showing how to correctly apply makeup, and millions of women who wear makeup, it is clear that the cosmetics industry is a monumental market, with makeup and other cosmetic products becoming common household items around the world. L’Oreal, one of the biggest cosmetic companies in the world, grossed twenty four billion dollars alone in 2014, and projections indicate that the number will continue to climb in the years to come (“2014 Annual Results”). It’s hard to look around without seeing some sort of advertisement for a new and improved version of lipstick or mascara, and with an industry so pervasive in our society, why is the way that we produce these
Beauty is an ideal that materializes in all different types of women. This notion is one that a majority of women across the world learn to strive for. They fill their lives with daily routines that maintain an image as close to perfection as they can. Exercising, putting on accessories, picking their outfit of the day and attempting to apply varying amounts makeup for an effortless look is a lifestyle common to many womem. Despite these notions, CoverGirl promotes a message that one’s own look is not as strenuous as countless women believe it to be and that applying makeup every day does not imply that women are required to create masks or layers of fake skin to feel beautiful. Makeup should simply be an aid for women who need that extra boost of confidence for the day. CoverGirl proves this to their loyal customers through their “Easy, Breezy, Beautiful, CoverGirl” campaign. This slogan explains their goal; it highlights the importance of natural beauty and embodies the idea of simply enhancing that beauty with just a touch of their makeup. Advertisements can deceive with the words that they say and the images they show, but there are always stronger factors that overcome the hidden assumptions in every advertisement. In the end, the audience is persuaded to seek the product and the goal of the advertisement has been achieved. CoverGirl uses the appeals of ethos and pathos in their advertisement to promote a claim that all women have a natural glow and beauty that can be
This obsession with makeup is widespread and it’s extremely obvious to see the influence the cosmetic industry has had on everyday life in America. The industry has only grown throughout the years and continues to be a multi-billion dollar a year business.
Makeup has been a part of American society for hundreds of years, yet its popularity has increased notably over the last two centuries. The makeup industry today is worth billions of dollars; therefore, it stands as a widely recognized and successful business. Its prevalence has led to the development of all kinds of products which target to a wide audience. Cosmetics are so popular that most Americans encounter them in one form or another every day. On a daily basis, people will interact with someone who wears makeup, see ads related to makeup products, encounter these products while shopping, or wear makeup themselves. As a result, makeup may seem ordinary and unimportant; however, close evaluation of its presence in the lives of Americans
Only four percent of the 3.52 billion women around the world consider themselves beautiful. Due to that most women will use eyeshadow, mascara, foundation, etc to make themselves feel better than they did without makeup. Implying that human race has tried to reinvent itself visually over and over again. First the idea originated in Ancient Rome, continued out through the roaring twenties and still is applicable to today. Makeup has developed heavily over the centuries, there are hundreds of makeup outlets where consumers can go and purchase products. The multi-billion dollar makeup industry exist solely for the vanity of the population.
In a society where our appearances are virtually everything, there is an abundance of ways to achieve the look that is wanted. Since it is pricey, and sometimes even unaffordable to get plastic surgery (undergoing a surgical procedure to restore, reconstruct, or alter the body), people decide to use makeup to get the look they are wanting. Buying makeup products can get expensive as well, but thankfully there are more affordable alternatives. For example, there are “drugstore” makeup brands, which are the products sold at Target, Walmart, or grocery stores; and, there is “high-end” makeup brands, the products sold at premium retail stores. Since not everyone can afford the high-end makeup or do not want to pay a premium price on makeup, people have found drugstore brands that mimic high-end brands. The base of all makeup is foundation, a skin-colored product that covers imperfections and makes the skin look flawless. In particular, two popular foundation brands are MAC Studio Fix Fluid, and Maybelline Fit Me Matte and Poreless. MAC is considered a luxury product, and Maybelline is a value brand. These are both great products, have very similar qualities, and in the end, will almost give the consumer the same look.
According to Shaun Dreisbach, 97% of women will be cruel to their bodies today. This statistic is a surprisingly high amount of people and I was quite shocked to see this result. When I think about other women hating themselves, it saddens me, but when I think about my own low self-esteem, it seems warranted. Now knowing this statistic, it does not surprise me how often girls use makeup to cover up their insecurities. Makeup can be used as a mask to cover up the blemishes that lay across the face of any human (BE11). The small conundrum with this mask is that many people will never feel comfortable with taking it off. We use makeup so often to cover up the things we feel are subpar that we are never able to fully embrace what we were given naturally. This is why for my thirty-day challenge to push the limits, I decided to no longer wear makeup.
Makeup has always been something I have been interested in. From the time I was six years old, I loved to sit at my grandma’s vanity and try on her different lipsticks and colored eyeliners. This is why I began learning how to use it correctly when I was eleven years old. It is additionally why I have decided to research this topic. This is incredibly important to me because I and so many others use makeup almost everyday. From the beginning of time, forms of makeup were used by women and sometimes men in many different ways. Today, makeup is used around the world and is free for anyone to use. I hope to discover how makeup and the cosmetic industry has affected culture in the past and how it does so today.
“Makeup has been used to enhance the beauty of both men and women for over thousand years. It its through teaching others how to apply makeup, we can strive to help others feel comfortable and confident in their own skin. Wearing makeup help embrace our natural features and may also help express the ideas in a creative way like art.”
How do we know when something is too early or too late? When exactly is the right time? This is the same question that most people have when it comes to skin care. The basic answer to everyone’s curiosity is that skin care starts from a very young age; from when you are a baby. Yes, wipes are considered as skin care. Another question people get is when exactly is the right time to start investing in anti-aging skin care products. Can a person be too young or too late into the game?
The people of today 's generation, mostly teenagers, are known to have low-self esteem due to ads, makeup commercials, modeling agencies, TV and magazines (according to Statistics Canada). These individuals believe that if they don’t look a certain way, they will not be accepted by society. Makeup is a way to express yourself. Confidence is not the only aspect makeup escorts; sometimes anxiety and inferior self-esteem come with it. No matter your age and gender, people will always tell you, wearing makeup is either 100% right, or a 100% wrong. However, the negative impacts are immensely reduced when there is an equilibrium between the two.