Persuasive Essay

Most individuals are familiar with Disneyland, otherwise known as the happiest place on earth. Walt Disney, the founder, envisioned a theme park where families can have fun and create memories together. With his vision, he created a magical world with five different lands both adults and children can enjoy.

Disneyland is a huge organization which has about 20,000 direct Disney employees and 3,800 third-party employees. But, every employee is controlled by top management without any remonstrant. The employees are happy with their work and perform well at work. This make a lot of profit for Disneyland. Disneyland as the self-proclaimed “happiest place on earth” occupies an enviable position in the amusement and entertainment worlds as well as the commercial world in general. What make Disneyland so successful in the world? Is just because of Walt Disney?

One design plan of Disneyland that showed a response to the changing America of the 1950’s was how they engineered the pathways to direct people without signage, leading to more order throughout the whole park which was a problem for the amusement parks pre-Disneyland. Because they could manipulate where people would walk throughout the park they could also place trash cans accordingly helping keep the park cleanly, another gripe against amusement parks before Disneyland. Another feature of Disneyland was the recreation of a main-street USA but, at 5/8th scale to help create a sense of nostalgia. This was especially potent amongst adults who were now moving into suburbs, furthering the separation between home life and a central downtown or

July 17, 1995, roughly 28,000 people walked on the streets of Disneyland for the first time. Walt Disney had to borrow 17 million dollars to transform 160 acres of groves into one of the most well-known theme parks. One the first day it opened there were only a handful of rides and attractions open and even then most of them were continually braking and closing down. Even the animals didn’t want to cooperate. What made it even more difficult was that asphalt that had been poured only a few hours before kept sticking to everyone’s shoes. Disney’s first major breakthrough was when he introduced Mickey Mouse in 1928. His first film was Snow White and the Seven Dwarfs in 1937. Opening day had to be approved by the governor

My first reason is there would be more restaurants would come because a disneyland has a bunch of restaurants. So that means that there would be varieties of food. My second example is that it would be cheap. And last but not least you could go out and get something to eat and not have to stay at the resort. As you can see, a disneyland is a good idea.

For the most part, these parks are a place to escape the hustle and bustle of the outside world. A place where adults and children alike can live in the magic for a little while, to be the main character in their favorite stories. To some, however, the parks are just a symbol of Disney’s mass greed. In the book “Team Rodent: How Disney Devours the World”, the author tells us how ironic it is that people visit these parks as a way to escape the very world that Disney has created. “One of the greatest ironies upon visiting Disney World is the wave of relief that overwhelms you upon entering the place – relief to be free of the nerve-shattering traffic and the endless ugly sprawl.”

Disney parks are known for their clean and well designed atmosphere. However, they felt short in providing the same experiences to Euro Disney customers. Euro Disney failed to deliver the high level of customer service standard to Disney theme parks are known for their, as well as failing to provide the service needs that were unique to the European market.

The first business activities that conducted by the Walt Disney Productions which is theme parks. Theme parks is the unique value was the Disneyland Park consisted of 7 principal areas or theme which are the Fantasyland, Adventureland, Frontierland, Tomorrowland, New Orleans Square, Main Street, and Bear Country. Moreover, Disney Theme parks were situated in a multinational country. The management of Walt Disney Productions believed that the reputation and other activities directly benefited to its theme parks. Based on the annual report in past, Walt Disney

The reality is that Disney has developed a repertoire of products and services that are considered so unique and effective that no company can hope to leverage its influence to the already-committed customer base. Cartoons and classic home movies that have become industry staples are passed down from parents to children in a cycle that cannot be broken. The mere mention of the Disney theme parks brings smiles to children and parents alike who remember the joys of seeing their favorite characters live and in living color. The price of the experience becomes completely irrelevant. Though Disney does attempt to offer discounts and deals to its loyal customers and has remained consistent in its pricing over time, the average person is willing to accept that the experience of visiting the theme park is

Disney displays an interesting effect on the global Asian market through their park based in Shanghai. The Disney’s theme park collects its revenue from four main areas, admission charges, merchandise sales, food and beverage, and other miscellaneous fees such as locker rental. Middle class families, tourists and residents are the main customers to the park. Disneyland is in the business of theme parks. As the main motivator for tourism trip and core factor of related products, theme parks are important players in the tourism industry. In 1955, with his extraordinary creativity, Walt Disney established the first theme park Disneyland in Los Angeles, California. Different entertaining activities were combined to create a dramatic and fancy world, which attracted numerous tourists from all around the world. An image was presented where attention was paid to cleanliness, visitor comfort and quality. This was all reinforced by the famous Disney cartoons. (Kemperman 2000) With the success of Disneyland, there are a growing number of theme parks all over the world. However, because of the differences in economic distribution, culture development and consumer behavior, the development of theme park in Asian market has far behind the western countries. Therefore, internationalization is on the plan. In 2017, China reached the total amount of 1260.01 USD HML in Foreign Direct Investment (FDI) and the number is expected to continue climbing, which became a fertile ground for theme

The purpose of this paper is to analyze the management strategies of Hong Kong Disneyland ,and the issues that have arisen. Hong Kong an amusement park built by the Disney Corporation and the Hong Kong government and opened in September 2005. The Disney Corporation was created in 1923 and become a global entertainment company. Disney owns 43 percent of the park and invested US$314 billion plus (Phatak et al.,

These include Main Street, Frontierland, Tomorrowland, Fantasyland, and Adventureland. The objective is to immerse the guest in the atmosphere of the particular land. The theme of each land is reflected in the types of rides and attractions, the costumes of employees, the architectural style of the buildings, and even the food and souvenirs sold within the boundaries of the particular land. Rather than presenting a random collection of roller coasters, merry-go-rounds, and other rides, the Disney parks create an all-embracing experience which envelops the guest in carefully designed, tightly managed fantasy experience such as space flight, a Caribbean pirate attack, a flying ride with Peter Pan, or a race down the Matterhorn in a bob-sleigh. Disney theme parks benefit from the talent and expertise of the Walt Disney “family” of businesses. Parks are designed by the engineers and architects of a wholly-owned subsidiary – WED Enterprises. The themes for the attractions and characters that are featured in them often have their origins in cartoons and live action movies produced by Disney’s studios. The parks also benefit from management and merchandising techniques developed over many years at Disney. These techniques have led to tremendous successes. In merchandising, Disney retail stores achieved some of the highest sales per square foot in the United States. Disney’s success can be traced to the control of the environment

* Redesign services to attract more customers. Disney studio park and Val d’ Europe are two examples of services which capture more customers. The former one tries its best to include European elements in it. The approach provides guests something they were familiar with and attract more tourist to visit the Disneyland park. The latter one created a center to draw customers’ attention and affected their travelling preferences. Both of these two buildings were near Disneyland Paris and work as a transportation to connect the European culture and “Disney culture”. Buildings with familiar elements will make guests feel comfortable and reduce their unfriendly feelings to Disneyland Park. Therefore the park will get a chance to cross the cultural boundary and bring its customers excellent experiences.

2. This helps Disney land to attract both international and domestic visitors. The rise of international visitors is +8.1 in 2006.Easy transportation would be convenient especially for middle class families.

Disneyland in Hong Kong- Good or Bad? The aim of this essay is to discuss the advantages and disadvantages in having Disneyland coming into Hong Kong. Disneyland is a famous theme part, with outlets all around the world, including Japan, America and France. And now, Disney decided that the next theme part it is going to locate itself is Hong Kong- is how beneficial will it be to Hong Kong? The diagram on the left shows the proposed location of Disney land in Hong Kong. It will be situated at the west of Hong Kong island, in Penny?s Bay. Land reclamation will be used if extra land is needed for Disney to expand in the future.