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Persuasive Essay On Commercialism In Sport

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When we think of sport, we think of fair play, competition, strength and determination. Australians are extremely passionate about their sport and do not hide this fact. They are drawn in by the need to win and the atmosphere sport prevails, influencing the way sport is viewed on the world of commercialism. Majority of Australians would sit down to watch at least one significant sporting event every year. Whether this be through the sport of rugby, tennis, cricket or the Olympics, Australians are attracted to seeing their team or country perform to the best of their ability. We must discuss the need to watch these events and the organisations need to feed commercialism and promotion through the context of sport, to better their own needs. We look to address why sport has become dominated by commercialism and if the organisations are forgetting about the …show more content…

We are now able to view sport from the comfort of our homes, 365 days a year and if you're lucky it is available 24 hours a day on paid television. Athletes are able to make a career out of sport and provide entertainment for a number of different reasons. However, this does not come without a number of negatives. A dominating influence on commercialism in sport is the influence of doping. The pressure to succeed and stay at a level where sponsorship is everything, athletes choose to enhance their own performance by taking banned substances. Another negative effect on media in sports shows the demanding need for gambling. Australians are choosing to watch a particular sport due to the need to win money or create more excitement when enjoying a game. All major sporting industries have ties with betting agencies. They are allowed to promote their advertisements by paying big dollars and encouraging individuals to gamble their money away. Unhealthy habits are also being promoted through advertisements junk food and

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