Society today makes everyone want to fit in. The shoes, the hair, the technology, and the clothes. With J.O.C., a new popular teen clothing line, fitting in can be easy. Here’s how we do it… Everyone wants to fit in, and with our clothes, you will. We used techniques such as the Snob Appeal, the Be Like Them Appeal, and the Stereotype appeal. Using the Snob Appeal implies that if you buy our clothing you will become popular, and gain major social status. In the ad, our slogan was ‘because who doesn’t want to gain social status’. Saying this very clearly implied you will gain social status with our clothes. The next appeal we used was the Be Like Them Appeal, once again saying that buying our clothes will make you become like all of your friends, and be part of the popular crowd. The next appeal we used was the stereotype appeal. That all of the people who wear this clothing are cool, popular people. Our ad was geared to a very small demographic, Girls and Boys ages 13-17, more specifically Middle Schoolers and High Schoolers. Most High Schoolers all want to fit in and a good way to do it is with what they wear. This line, though isn’t just geared towards teenagers that want to be popular, but teenagers that are already popular. Our clothing is also very affordable because teenagers don’t have tons of money to spend on expensive …show more content…
Throughout the ad we have us modeling the clothes at a dock on the water, at a clubhouse, and at a golf course. All of these are nice, high-end, locations and they add to the use of the snob appeal. A big use was the music throughout the video. The song was called, Upgrade U. During this song, it talks about upgrading yourself and other people. It basically said everything we were trying to get the audience to hear.This song went really well with our ad because the point we were trying to get across was that with our clothing you can easily upgrade yourself, and become
With the three forms of rhetoric -- ethos, pathos, and logos -- being modes of persuasion used to convince audiences, advertisers like MTV appeal to their audiences in this way. MTV is able to draw people’s attention to see what some people don’t realize is white privilege. The commercial includes a “geek-squad” which is a team of polished, nicely dressed white men and women chosen to assist citizens. The team members dress professionally in business attire, while other citizens wear casual, everyday outfits. With the squad team’s polished looks and proper gestures, their appearances shape the company, creating a quality first impression for the audience. Advertisers utilize ethos by focusing on the image of the company, making it seem as presentable
This Ralph Lauren ad is creating a standard of beauty that is improbable, and detremental to the health of the young girls. Due to the excessive usage and manipulation of advertisements, people have been conditioned over the years to believe that achieving a certain level of success is only possible is they attain a certain level of beauty and physical attractiveness. The advertisers work off of consumer insecutities in beauty and fashion advertising, causing consumers to believe that they must achieve the standard of perfection shown by these models. The advertising world has also conformed the average person's intelligence by making them not capable of differentiating between the real view of beauty, and the idealized image that companies such as Ralph Lauren have created for the rest of society. The
Maribelle & Ainsley is a high-end designer boutique that offers bohemian chic junior clothing in New York City. The goal of our company is to embrace the pre-teen culture and set them apart from their little sister. When a girl enters her pre-teen stages, she is no longer interested in shopping in the girl’s section of the store, but looking for a more defined look. According to Tania Dworjan, teenagers spend more time on their appearance than any other target market, because they are pressured to fit in. (Dworjan) This girl is looking more towards her older sister or mother to see what she is wearing and starting to become more independent. We are aware of the critical phases that a pre-teen enters during her lifetime and wants to provide clothing that will make her
Teenagers all across the country contain a fascination in determining who they are especially when shown through fashion. This passion to show who one is, is not racist or ableist, it's just an emotion that many teenagers face while learning who they are. From this passion they style their ideas and clothing choices off the magazines and stores they constantly see. From back to school sales to black friday shopping, advertisements that are posted influence what teenagers spend their money on. One of the most prominent teenager stores would be American Eagle. American Eagle might be a worldwide organization, having clothes on teenagers in every corner of the globe, yet its representation
Having escaped rule from a tyrannical British government, the United States was founded on ideals of freedom and equality for all people. These fantasies of universal egalitarianism turned out to be merely that: fantasies. American history is full of stories of the oppressed struggling to get the rights they deserve and of the controversy over these issues that consequently ensues. “The Hypocrisy of American Slavery” by Frederick Douglass and “We Shall Overcome” by Lyndon B. Johnson are two speeches made confronting two of these issues. Douglass’s speech, delivered in 1852, condemns the institution of slavery and maintains that slaves are men and are therefore entitled to freedom. Johnson’s speech, on the other hand, was written in 1965 and discussed the civil rights movement. In it, he implored local governments to allow all American citizens, regardless of race, to vote. Despite the significant gap in time between these two addresses, both speakers use similar persuasive techniques, including ethos, pathos, and parallelism, to convince their audience that change needs to be implemented in America.
Nowadays young people are the most portrayed in any fashion trends in the nation as well as the world we live in. For example, the magazine cover that I chose called Blueberry London portrays young couples with the newest clothing trends. They both looked very romantic, calm, and bold. Due to ads that are shown
Advertising is a form of communication used to encourage or persuade an audience to continue or take some new action. But when advertisers produce an ad, they have many different variables that come into play if they want to successfully persuade consumers. The first most important step they have to figure out is, what type of audience they are trying to target. They then create images and intend to appeal specifically to the values, hopes, and desires of that particular audience. This is why someone would rather pick the well-known Malboro cowboy ads over the new female cigarettes of Virginia Slims. Each of these ads targets a specific audience;
Over 7,500 animals are killed in zoos because they are deemed surplus, as stated by Liz Tyson an animals rights activist. This giraffe in particular sparked a huge controversy. HIs name was Marius, he was homed at the Copenhagen Zoo and was 2 years old when the staff killed him with a bolt gun. Marius was then dissected and fed to lions in front of ongoing zoo goers. What got people fuming is that he was a healthy, young giraffe. Therefore I believe the killing of Marius should not be justified.
All the men except for the suited ones appear to be wearing affordable clothing, the commercial is trying to say it doesn’t matter how much the outfit is, as long as you look good in it that is all that should matter. Finding your own unique look or trait is hinted throughout the video to make people realize their is always something in a person that makes them different, the men in each setting knows what puts them apart from everyone , but all the men also accept who they are and are confident in what makes them their own
Priveledged individuals ought not appropriate the culture of a marginalized group. In other words, people shouldn’t dress up or adorn themselves with clothing or objects that belong to another culture (or in a way that is offensive). This halloween, many parents were cautious about letting their child dress up as Polynesian Disney princess, because they were unsure of what others would say. Is it appropriate for a white child to dress up as a Polynesian princess? I would say no. It gives people from other cultures the impression that you think of them as costumes, and not people. Some important topicality would be the words:
There you are. Just standing there, looking back at your reflection through the mirror and seeing all of the negative words permanently sticking to you. Not very many people truly love who they are, and that is because of the society we live in today. No one likes to be judged all of the time for who they are or what they do. So, we end up doing anything to fit in, no matter what. Your identity is who you are and your actions, and you shouldn’t be ashamed of it, but some people are. Those people are the ones that have figured out that they won’t fit in unless they manage to change something, and unfortunately they choose to change their identity, because of stereotypes, prejudice, and self doubt.
Plain folk, the average person is being targeted to buy the product. Most average people can not buy all the clothes they would like to buy and would love to buy something that does not limit them to a quantity. Sex appeal is used in a way that is not meant to be technically “sexual” as much as just women wanting to look as “sexy” and happy as the ones in the ad look.
This is a fashion advertisement, but Sisley fell short in their effort to sell their actual clothing line. There’s a dark nature of the advertisement which overpowers the clothing. At first glance, you notice nothing of what they have on. You might notice what the girl on the left is wearing simply because she has a nipple slipping out of her dress and doesn’t seem to care whether it noticeable or not. If you actually took a decent look at what the two ladies were wearing, you could see that their outfits were actually very tasteful and well put together. Most garments considered high fashion that are seen on runways are fashionable, but in
As I sat there and thought to myself what did everyone thing of me after hearing what I have done. “Taylor Bloom responsible for the deaths of 53 high school students. My head started to wander back to my high school days. In my sophomore year, I was bullied nearly every sing day by the stupid jocks. I started to hate myself so I decided to change my look. The next day I straightened my hair, put a black skirt on, and a white button up shirt with some heels, I left a few of the buttons on my shirt unbuttoned. I was making my way up to the school, I saw all eyes on me even the jocks could not take their eyes off of me. WAS I BECOMING POPULAR? Two weeks later I was the most popular girl in South Lake High. I had a tall, handsome boyfriend and my two new best friends Karli and Rebecca. Everyone wanted to be like me, everyone loved me or as I should say “worshipped me”. Until one night at a party I got super intoxicated and ended up doing things I probably shouldn’t have. That next day everyone was talking about it and all eyes were on me not that I am complaining, but it was not a good look they were giving me… they all knew what I had done that previous night. I did not show up for school the rest of the semester in fear I would lose my reputation so I started getting homeschooled.
The appearance of these models is the primary concern of the ads and entails many different elements. Every model portrays a different characteristic through the pose they are in and the clothes that they wear. One ad depicts a sexy young woman who shows confidence by extending her arms out and exposing her flat stomach. Her hips are thrust to the left side, her long beautiful hair is gently blown back, and her facial expression and eye contact hint at sexual desire or acceptance of the viewer. Another female model also has her hips out to the left, but her hands express a different idea. While one hand is used to play with her hair, the other is up to her face with her pointer finger right below her bottom lip. Her hair partly covers her eyes and with her head slightly down, she comes off as shy but confidant. The confidence comes from her exposed stomach and direct eye contact that she makes with the viewer. These two women are somewhat opposite in how they come off which shows that Calvin Klein is trying to appeal to what different guys look for and appreciate in a woman.