Persuasive Essay On Political Advertising

The media plays a massive role in the politics of the United States today and truly sets the agenda and makes an extensive impression on public opinion. Through political advertising on the Internet and television along with numerous other outlets, the opinions of citizens on issues such as healthcare, presidency candidates, and many other concerns can be immensely swayed. Many Americans are not politically intelligent or knowledgeable in current events so one well thought-out advertisement can nudge someone to vote for a particular person or advocate for a certain issue. Political advertising does not significantly differ from advertising a consumer product such as Fructis shampoo or Poptarts because both are pushing all the good things about their product/issue onto you and hoping that you “buy” into what they are advertising and take the bait. Also, some advertisements will promote how bad the opposition is while declaring that their commodity/candidate is more qualified and superior for numerous reasons.

However, between the 1950’s and 1970’s, campaigning was slightly different. Presidential candidates did not have a Twitter account to occupy the news channel it attacked the opposing candidate with subtlety, and in some instances addressed real issues. In other words, the presidential race in the decades of the 50’s, 60’s and 70’s was to some extent cleaner than it is now. As a result, after reviewing different campaign commercials from 1950's one can conclude politics, especially campaigning, by the 1950’s Television ads became its most utilized political weapon.

Beginning with the Election of 1952 to modern elections, political advertisements have played a significant role in the number of voters and the outcome of elections. These broadcasts have allowed America to actually see the contenders and permitted politicians to quickly reach voters. Now political commercials are used for identical reasons. However over time, the advertisements become more condemning. In the past a politician’s broadcast was used in a positive way by focusing on making themselves look better to the public. Today, politicians focus on destroying their opponents. They spend millions of dollars to create advertisements that negatively impact the voter`s view of that statesperson.

The ideal president is a strong, influential person with good values. With the help of propaganda, more specifically with the glittering generalities, endorsements, and plain folks methods, you will fit this image. Today, with many technological advancements people are more easily informed about elections. The more positive and real a candidate is, the more people will vote for them. With one million dollars, three different advertisements will be created that will captivate voters and help you win the race to the presidency.

In this day and age, political advertisements are stretched to the limits of toleration. Many of them focus more on the shortcomings of their opponents rather than the ideas and plans they have for the country. Often, the ads are nothing more than superficial smears aiming to tarnish the image of the target nominee. If the ads where kept cleaner and were more focused on important

The use of commercials talking about candidates and clothing with a candidate's name promote that person for a political role. The cost of money for the commercials and the clothing made by a political group help with the economy as well as getting the person into office. When the economy does good people are happy and will continue to keep them in office. For example, AT&T uses the slogan “ The right choice.” If a consumer is happy with the way things are going with there cell phone company and happy with the price they will continue to stay with that company. Similarly to a cell phone company if people have the money to go out and buy or do things they will continue to stay with the same leaders that made this possible.

There has not been a critical election in recent years because mass media has created a less passionate partisan atmosphere. Candidate-centered politics allows candidates to reach out directly to voters through televised campaign ads and relay their opinions on public issues. Thus, a candidate’s message may reach a broader audience, including those of the opposite party, because anyone could see a campaign ad on a television, as opposed to going to a political rally of solely Republicans or Democrats. These candidates do not require as much help from their party’s members to recruit voters with political rallies or door-to-door recruitment; however, political rallies and door-to-door recruitment have a natural tendency to excite and unite parties more than television campaign ads that voters watch from their living-room sofa. Candidate-centered

As Election Day approaches, especially during presidential campaigns, critics of politics decry low voter turnout. Advertising can be

The content and the commercial spots in which they are placed are always at the discretion and control of the candidate with his/her campaign– these spots can broaden an audience of people that other forms of media simply can’t. The ads, placed specifically during bipartisan programming, can target and influence people of all backgrounds to vote for their candidate as research shows voters learn more from political spots than any news coverage or televised debate.

It is very common among the United States’ political sphere to rely heavily on T.V. commercials during election season; this is after all the most effective way to spread a message to millions of voters in order to gain their support. The presidential election of 2008 was not the exception; candidates and interest groups spent 2.6 billion dollars on advertising that year from which 2 billion were used exclusively for broadcast television (Seelye 2008.) Although the effectiveness of these advertisements is relatively small compared to the money spent on them (Liasson 2012), it is important for American voters to think critically about the information and arguments presented by these ads. An analysis of the rhetoric in four of the political

The Oxford English Dictionary defines bandwagoning as “to join in what seems likely to be a successful enterprise, to strive to join the winning side.” According to Investopedia’s article on the “Bandwagon Effect”, a bandwagon was originally viewed as a wagon that carried a band through a parade. In the 19th century, an entertainer named Dan Rice traveled the country to help campaign for President Zachary Taylor. The bandwagon was the centerpiece of his campaign events and he wanted people to “jump on the bandwagon” and support Taylor. This campaign tactic was extremely effective and Zachary Taylor was elected President. By the 20th century, bandwagons were frequently utilized in political campaigns and the phrase “bandwagon” was now used as a derogatory term to describe an individual who is not capable of

Advertisements, big or small, stand at almost every corner all over the world. They convince, trick, and sell products as well as ideas to people. Brands use advertising, essential in today's economy, for anything from food to technology. The company Banana Boat uses advertisements to sell their new sun comfort sunscreen through a plethora of techniques that affect and move people to buy their sunscreen.

     When candidates develop a plan of attack for campaign advertising, they tend to aim for at least four types of commercials. One form or type of commercial is those which play on the fears of countrymen. Fear

Why spend money that is really needed for other things? Why live uncomfortably? Why be trapped in this hole called a home that belongs to another person? Why not live free and peacefully? When a person rents he or she usually throws away money that could be used to purchase something that belongs to them. Money is not easy to come by so why pay out hundreds toward something that is not benefit to the person paying it out. There is no good explanation for making a decision like this. The best option in a situation like this is to buy a house. Buying a house is a better option than renting an apartment.

Campaign Advertising Though clearly constant in the effort to win the electorate's vote for each candidate, campaign advertising since the 1950's has become more intricate. In each decade since television advertising for a candidate has begun, the messages have been designed in one way or another to play on the emotions of the electorate. However, over time the way in which this is done has changed constantly, most clearly in the utilization of "positive" and "negative" ads. Moreover, the utilization of information and statistics in ads has changed dramatically, delivering the core message of a candidate in concise, hard hitting, and effective way.