A medical website stated that “within 48 hours of quitting smoking: nerve endings begin to regrow. Your senses of smell and taste begin to return to normal” (MedlinePlus Medical Encyclopedia). This implies that as soon as one begins to smoke there is instant damage to the body. And just the same when one quits; as soon as one quits the body starts to heal itself, now that it is rid of the many harmful ingredients that are found in cigarettes. Tobacco smoking is a huge problem in the U.S., the Centers for Disease Control and Prevention, or CDC, states that it is “leading cause of preventable death and diseases”(CDC), and also is one of the causes of cancer. The CDC goes on to claim that cigarette smoking kills 480,000 U.S. citizens each year. To diminish this problem the CDC, launched a campaign in March 2012 called Tips From Former Smokers to encourage current smokers to quit by providing stories of former smokers and people exposed to secondhand smoke, as the best way to protect oneself from the “harmful effects of smoking is to never smoke, and if you do smoke tobacco products, to quit” (CDC). The question stands, how do the ads in the CDC Tips From Former Smokers campaign convey the need to stop smoking or to be aware of the impacts of smoking to smokers across the U.S. of all ages? One of the many ads used in the campaign is called “Brian’s Tip” (see fig. 1) where the viewers hear from Brian, an air force veteran from Texas that stopped smoking. Brian had to deal with
Is smoking a cigarette like aiming a smoking gun to your head? Absolutely, yes! The photo above, has a very powerful message to be shared with people all over the world. The creator of the picture above is, The American Cancer Society. This is an organization that is trying to heighten awareness of the dangers of smoking, the most threatening danger being, cancer. They also promote relays which help raise money for ads and research. The money raised helps to inform people of the dangers smoking and what the negative outcomes of such a habit. This society also helps with finding treatment options. They are helping people cope with the side effects of various cancers or to advise on health insurance. A certain population of people, particularly young people, see smoking as a cool or hip idea to fit in. The goal of this visual argument is to inform people who smoke cigarettes that they should just hold a gun to their heads. The American people should be against nonsmoking because of the feelings you get when smoking, the chemicals that are involved, and how the cigarette will kill like a loaded gun.
Throughout this, the advertisement will reveal the danger of smoking cigarettes and promote smokers to quit. The ad was created to invoke a response from its audience which is smokers and non-smokers. In the non-smoking audience, the ad will try to decrease their compulsion to smoke. After witnessing the anti-smoking commercial and seeing the harmful health conditions former smokers are in, non-smokers shouldn’t want to be in that position. Others may feel as if this ad doesn’t concern them because they don’t smoke or it has little to no effect on their lives. This group may also feel that this video should convince smokers to want to quit, but it’s most likely not the case. To smokers, the image will only remind them of what harm they’re doing to their bodies. Smokers would also become apathetic to the commercial because they’re already informed about the consequences and addiction of smoking. Smokers may also look at the advertisement as a personal attack simply because smoking is viewed as such a bad thing in the United
“Smoking is the number one preventable cause of death in the U.S., killing over 1,300 people per day.” (ALA). I chose to talk about the harmful effects of tobacco products. The commercial from the Centers for Disease Control and Prevention (CDC), because I think it greatly identifies the harmful effects of smoking tobacco. This commercial shows a women that was a former smoker, and the effects she deals with now.
According to ScienceDaily, Anti-Smoking campaigns aimed towards kids are most effective when convincing youth that their friends are listening to the ads (1) . While outdated and ineffective ads focus on telling individuals to avoid tobacco or die horribly, Hye-Jin Paek, assistant professor at UGA College of Journalism and Mass Communication, says new advertisements across the world focus on changing the social norms surrounded by smoking. Instead of an ad saying “every cigarette you smoke takes nine minutes off your life,” these billboards could read “over 66% of Kentucky's high school students are smoke free.” This is a great example of a shifting focus from health risks associated with tobacco to how a young adult's peers feel about tobacco. A social standard is set for high school students when ads clearly state that the vast majority of teens aren't smoking.
One of my first memories in the United States was taking a Drug Abuse Resistance Education (D.A.R.E) class. I was in sixth grade and a top student, as talking about drugs and alcohol and the way they affect us was fascinating to me. This is why, the following year, I volunteered to become a peer educator in Teens Against Tobacco Use (T.A.T.U). For a couple of years, I gave presentations to young students which included facts, demonstrations, and games, to spread the knowledge that tobacco is harmful and that staying away from smoking prolongs life expectancy and increases the quality of life. It should come as no surprise, then, that I consider myself a big proponent of staying tobacco-free and encouraging others to quit smoking as a great way to promote health. I remember watching my mom and sister as they took part in their nightly ritual of smoking a few cigarettes to unwind. “Did you know that a main component of cigarettes is used as rocket fuel?” I would ask them, as I opened the window and they stared back at me blankly. “We know, we know” was the answer every time. I knew that convincing them to quit was no easy task, but I was committed. Day after day, I proudly stated a new fact about the evils of smoking. Finally one day, they quit. At first, they attributed it to the cost. Since we had just immigrated to the United States, the cost of cigarettes was simply not something they could afford. I didn’t believe it. I proudly
This PSA from The American Cancer Society about smoking is memorable due to the use of an iconic image of Dr. Spock and the non-offensive albeit very catchy phrases. I like that this is not morbid like so many other advertisements but instead grabs your attention with an iconic picture and sensible advice. Cigarette advertisements are shown in other countries in ways that have been deemed illegal here in the U.S. Tobacco farming used to be subsidized by the government and dictated how much the farmers were allowed to grow keeping supplies low and therefore demand, and prices, high. In 2004 the government stopped subsidizing the farmers, and supplies and prices skyrocketed. Fewer farmers are growing tobacco, but more land is devoted to the growth
Smoking is something very common in today’s society. The majority of people had acquired the habit of smoking from relatives, close friends, or just to fit in with the group. We can see it in our work place, household, or community now even more often. Moreover, peer pressure and the need of trying something new usually attracts people to start smoking or just try it to be “cool.” As an example, in military warships chewing tobacco and cigarettes are regularly tools used to keep low stress levels, which many times can lead to bringing more people such as young adults and teenagers to follow the habit. In April 1 1970, president Richard Nixon signed a legislation which officially banned cigarettes advertisements on television and radio starting a new period of tobacco free incentives. (History.com, 2009) However, other organizations were created raising campaigns against the consuming of tobacco and advertising good behaviors. The Truth Initiative is a new campaign that focuses on educating people about the truth of smoking and the bad consequences that bring this habit. The campaign’s primary goal is to encourage society to stop the habit of smoking, moreover among youth and the practice of doing it around innocent ones such as kids and animals. I observed the organization is using animals to create consciousness on the issue such as including the picture of a dog
cigarettes used to symbolize wealth and status in society. Today, smoking seems to be more of a
In the article “Recall of Anti-Tobacco Advertisements and Effects on Quitting Behavior: Results from the California Smokers Cohort” the authors try to research if anti-tobacco television advertisements with personal message can be recall by the person and have a greater impact on smoking cessation. The authors felt that this was an important topic to study because they were concern about the dangers of smoking tobacco. According to Leas et al. (2015) “Nondaily smoking and second-hand smoke exposure can lead to the same negative health consequences that result from daily smoking”(p.90). As a result, the authors engage in a cohort study where they use anti-tobacco advertisements to see which advertisement has a greater recall on smokers, and haves greater effect on smoking cessation.
Thus, many people in America are active tobacco users and are not aware of the harmful effects of the habit. For that reason, the ad contains vital information that may assist the American tobacco users in understanding the effects of smoking. It persuades the users and potential smokers to stop and avoid the habit as it can only result in their deaths. That is, the advert passes the message that tobacco use is harmful and should be avoided at all costs. The users and secondary smokers of tobacco are, therefore, warned of the consequences of using the
Smoking used to be the cool thing to do and there were numerous advertisements on television promoting the use of cigarettes. These advertisements were banned because the United States Surgeon General made the confirmation that smoking cigarettes causes harmful side effects to your health such as cancer not only to smokers even non-smokers. Now take into consideration that everyone in the world wants to give tips, but do we really listen to them or just toss them out like the butts of a smoked cigarette which leads us to this “Quit Now, Tips from a Former Smoker” campaign advertisement (CDC.gov). The Center for Disease Control and Prevention (CDC) started this campaign in 2012 and uses unknown former smokers such as Terrie Hall to prove the
In the past century, Cigarettes could be found everywhere in American society. Yet, in the past five decades, they have been at an all time low. Although they are still common in the United States, they are not as common due to their dramatically declining consumption rates amongst adults. Several factors combined to provide one of the most successful and maybe even under-appreciated public health victories in our lifetimes. Some reasons of this dramatic decline include; increasing prices of tobacco products, implementing and enforcing comprehensive smoke-free laws, and sustaining hard-hitting media campaigns.
Anti-tobacco campaigns have utilized public service announcements to campaign the detrimental effects of tobacco consumption as well as raise awareness regarding cessation resources. In 2000, California held a media campaign that accounted for a 2-3% reduction in the sales of cigarette packs. Despite the seemingly low effect of media campaigning, it has been proven that each dollar invested in the anti-tobacco advertising results into a per capita decrease of 7.7 packs of cigarettes (Atkin,
Smoking kills. Smoking can cause cancer and other bad diseases. Also, companies have made cigarettes in different flavors which are worse than regular cigarettes. People who smoke can be addicted. If you try to stop smoking cold turkey, it will give you headaches and stomachaches. I wanted to research this topic because I have some really close friends and they have family that smoke. Their great-grandpa died from smoking. Also, I noticed a lot of people are dying because they made the bad decision to smoke. Some people started to smoke when they were teenagers. They got addicted to it, and now they can’t stop smoking. I wanted to try to find a way people who smoke can stop. How can countries solve and stop smoking? This problem can be solved and it will be solved because countries are starting to ban smoking from certain places.
Smoking tobacco has been a part of American culture since its very conception. Throughout our history, tobacco has been advertised as a simple pleasure for those who seek it out. Whether you are sitting on the porch with a couple of friends or in a dimly lit jazz club, tobacco ads give off a false sense of comfort, power, and success. Until around the mid-1900’s, smoking cigarettes was not considered unhealthy. It was only later that the public realize the detrimental health consequences that came with smoking tobacco. To spread this information, specific advertisements were aired to help inform the public of the dangers of smoking. While these ads have changed over time, the same message and warning still remains evident.