For me growing up in central Illinois, tobacco was as much a part of life as were the cornfields we were trapped in by. My father for as long as I can remember chewed tobacco, so naturally I followed suit. Once I started drinking (and particularly in the Navy) everyone was smoking, so yet again naturally I followed along. Like a helpless little sheep I followed the crowd. It does not take much to persuade young adults that something is not only not bad for them, but they will look like a total and full fledged badass in the process. Tobacco for example, and more specifically cigarettes. Winston in their ad in an issue of “Field and Stream Magazine” published in September of 2017 is no exception. The tobacco giant is extremely persuasive in …show more content…
It is difficult to see how anyone would not get pulled into this advert. Everyone wants to be the center of attention and the advertiser plays heavily on those feelings. From the cool cat on the Harley, to the female staring seductively at the men. The ad is attempting to appeal to your pathos by saying buy these cigarettes and you to can have the female of your dreams. Winston is also appealing to pathos by using Harleys in their ad. Harleys equal the ultimate form of masculinity, freedom, the open road. It is the ultimate appeal to pathos. Winston also makes an appeal to the audiences logos, most notably by the surgeon general's warning stating that smoking is addictive. However less notably and clouded, would be the idea that by smoking you look cool. That by smoking females are gonna want you, and it will make you virtually irresistible. Making an appeal that with these cigarettes you will have everything you need to soar as free as a eagle on the open air. Lastly the advertiser makes an attempt at the audiences ethos, by implying that the cigarettes have class. Winston is a trustworthy brand, they've been around since the dawn of man, and you can trust old things right? Furthermore in the main characters beard, there's a certain appeal to a dad figure, as well as a freedom aspect, all pointing towards its okay you can trust me. One of the riders is even wearing a helmet, appealing to the audiences
Another woman brings up to a little girl how smoking can increase your risk of aging. This advertisement shows logos into play. Logos is shown when it is stating the reasoning on why children should not start smoking. Pathos is also shown when the adults state the reason why one should not pick up a cigarette. The different kind of effects creates a sense of fear and avoidance of the product.
During the whole video, everything is made to visually look appealing, attracting a younger crowd. The cowboy shows that smoking makes one appear tough, the DJ shows that it makes one look cool, and the woman shows that it makes one seem beautiful. Every human has that inner desire to be tough, cool, and beautiful; to fit in. However, instead of promoting these qualities, the commercial instantly shatters all those looks with the consequence of near death. They place the value of one’s life above how something makes a person look. They are trying to stir up viewers emotions about life and persuade them to feel the same way. The way the old man is having trouble talking and breathing would also bring up emotions such as sympathy, sadness, and fear. Most people would sympathize with the man, feeling sorry that he is so ill, and thus being moved to stop smoking. In addition, the old man is on the verge of death, and one could even see his own fear on his face. The thought of “this could happen to me,” would install fear into smokers to quit, and nonsmokers to never start a habit. The creator(s) of this commercial uses the public opinion of people’s thoughts as his logical argument. Most people, even smokers, have the opinion that smoking is disgusting, dangerous, and unhealthy. Then again, most people have the opinion that smoking will physically make one more appealing to the eye. Some people believe that smoking is
The advertisement provides genuine effects that can occur from the use of tobacco products. This is a use of logos, a rhetorical technique that uses reasoning and logic to persuade someone. People often ignorantly think
The message quickly lets the viewer know that their habit cost more than just a few dollars and their personal health. It can also affect the health of people who have never smoked. This lack of empathy can stem, not from malice, but from
Advertisements are all over the place. Whether they are on the Internet, billboards, or in a magazine, there is no way of escaping them. They all have their target audience who the specifically created the ad for. In this ad, it targets mainly non-smokers and even smokers. The advertisement we are looking at is a woman’s mouth. Her mouth is slightly open and the inside is swallowed by a black hole. Her bright red lipstick grabs your attention. What disgusts you is her teeth. Her teeth have been replaced with vulgar. Cigarette buds. The advertisement utilizes the three rhetorical appeals of logos, ethos, and pathos through its image and implied meanings. Through this, the image is able to convey a vividsense of disgust and promote awareness.
I think that the main attraction of this advertisement is the woman in the middle. She is strong and confident looking and what woman doesn’t want to be like that? It draws you in to thinking that if you smoked cigarettes like that than you might have the confidence that this woman has.
The image itself, is trying to get a reaction from those who smoke and those trying to help someone quit. In the picture, you can clearly see a cigarette pack with cigarettes inside dressed as crayons. This is giving the audience an impression that children see cigarettes as something they could use every day. Not only is it bringing it back to children, the child’s writing is specifically saying just like mommy. ASH is tugging at the emotions of those who smoke who are parents as well and see that what they do in front on their child affects their child in the long run. In addition, under the writing there is a simple sentence that states, “Children whose parents or siblings
This type of advertisement is selfless in that it seeks to achieve satisfaction from the possibility of stopping its intended audience from smoking and nothing more. It even asks at the bottom of the picture if the individual needs help. Following up with a smokeline expresses concern for the person. In its design, the layout has a depressing background. This gloomy image is possibly representing what comes along with each deed. A glowing white font captures the viewer’s eyes, but is present to sort of highlight and make it clear that the
Cigarette smokers appear be the pin pointed audience that the company is trying to target. Visually the image is trying to say that smoking shows by using unpleasant images that seemed to be layered over a healthy woman. It’s obvious that the authors are implying that cigarettes do this because they have a cigarettes placed on the women’s hand. All these tools used to show the indented purpose of informing do the job pretty well. Not only does it make you realize how damaging smoking can be, but it makes you not ever want to lay a finger on those cancer causing sticks
The media portrays different exceptionalities within different movies. Cinema seems to be one of, if not the most, viewed media resources today and has the largest influence on how different exceptionalities are viewed. Autism spectrum disorder is one of the main exceptionality portrayed in the movie industry. Rain Man established a new standard for the realistic representation of autism.
Throughout the Australia's history, the boomerang is one of most distinctive and representative symbol which is strongly associated with Aboriginal culture.According to the research, Australia is not the birthplace of the boomerang. In fact, the boomerang has existed in other parts of the world for thousands of years. (Kevin, 2015) It is speculated that the initial aim of developing boomerang is used by hunting animals. Although the older boomerang as a hunting weapon has been used throughout Africa and Europe, Australian Aboriginal boomerangs already have ten thousands years of history. (Kevin, 2015) With the development of boomerangs,
This advertisement was clearly designed to conjure a response from its audience, which are both smokers and non-smokers alike. In the non-smoking audience, the image will either increase their distaste of smoking and its negative health effects, or they will be unconcerned because it has little or no effect on them or their lives. The audience it would appeal most to is the people who vehemently oppose cigarettes and smoking. People like this may believe that anti-smoking ads will reach smokers and somehow convince them to quit, but this is probably not the case. To smokers, the image will be a reminder of the harm they are doing to their bodies. But for the most part, they will likely be indifferent to the image because they already know it’s bad for their health, and will continue to smoke because they are either addicted or are just apathetic to the situation. They may even find ads such as this obnoxious and unoriginal because they feel as if it’s repetitive and a personal attack on them and their views and habits. Because smoking is seen as such a bad thing in U.S. society, they may detach themselves from advertisements that contradict what they believe is okay.
On the same day Luke told his friend Velko of his purchase and he told his girlfriend who told her
Traditionally, many advertisements released by cigarette brands under the Philip Morris label have depicted happy people joined together in friendship (supposedly due to their common habit). Other advertisements attempted to associate cigarettes with sleek mystical figures, sometimes even sexually desirable ones. All this has changed, however, due to recent legal developments in which the cigarette giant was pressured to offer anti-smoking ads, in addition to the usual fictional ones depicting happy mannequins. In no way were they to advertise cigarettes, and they were mandated to help stop youth smoking. These requirements placed Philip Morris in a difficult situation. They needed to satisfy the
Smoking tobacco has been a part of American culture since its very conception. Throughout our history, tobacco has been advertised as a simple pleasure for those who seek it out. Whether you are sitting on the porch with a couple of friends or in a dimly lit jazz club, tobacco ads give off a false sense of comfort, power, and success. Until around the mid-1900’s, smoking cigarettes was not considered unhealthy. It was only later that the public realize the detrimental health consequences that came with smoking tobacco. To spread this information, specific advertisements were aired to help inform the public of the dangers of smoking. While these ads have changed over time, the same message and warning still remains evident.