Persuasive Essay : Why Do People Buy Apple Products?

First, let’s start with the Apple Inc. mission and the company history and an introduction of what apple is and what they do and provide to the market. Apple designs high quality personal computers, music players and mobile communication devices for business, education and entertainment (Apple, 2012). Apple, through easy to use, professional software such as iOS, OSX and iTunes leads the world in digital music distribution and mobile computing with its iPod, iPhone and iPad devices (Apple, 2012). Apple will continue to create electronic devices and software that is so cutting edge that it is redefining mobile computing, media distribution, and communication.

Did you know that over 60% of kids including teens already own an IPhone? I am not one of them, but I wish I was. I think kids should have an Iphone.

In addition; Apple has expanded its business and keeps on continuously expanding its services. Apple first started with the desktop computers those were the best quality represented by apple. Then slowly it tools over the market and also starts to launch various digital players. Apple iPod and iPhone was hugely accepted by all the people who seek quality in produce. Apple is always known for the quality it provides, Sofiane Achiche, Francesco Paolo Appio, Tim C. McAloone, Alberto Di Minin (2013);

Apple is an American multinational technology company that designs, develops, and sells consumer electronics, computer software, and online services. Their best-known hardware products are the Mac computers, the iPod, the iPhone smartphone, and the iPad tablet computers. They represent a form of change in this time period, not only because they look good but also because they represent a symbol of social status. Although, they are other products out there, consumers would choose Apple products because they seem more valuable and also due to the fact that they have much more to offer. In our era, Appearances could also play a huge role in choosing the products people buy referring to technology. For example, Apple uses sleek, slim and edgy designs to attract their buyers. Even though some people uses other products, Apple gadgets stand out the

In the beginning we would see celebrities staring in their commercials, using the latest products but now Apple is taking their products and fitting them into average everyday lives. Though the top celebrities are still seen with Apple products such as the iPhone and MacBook Pro; which is always going to be a big marketing perk for the company. Apple is now focusing on creating their products for the average person, they focus on art, photography, video camera, music, etc. The online Apple store gives consumers a chance to compare old products to newer devices. It allows people to learn about their products using videos and magnification to see the new retina displays on their computers “whatever you can imagine, you can bring to life with Apple products. Because when you start with amazing products, you can create amazing things.” (Apple.com). Having a device at the tip of your hands that allows you to create amazing things is what makes Apple so unique. Being different gives the company its idea of being

Upgradeable parts for Apple computers can be more expensive than equivalent parts in a PC.

Last but not least, the third reason why apple has been so successful is brand loyalty. Apple has a cult following not only because of their attractive aesthetic design and packaging with bright colors or hype marketing, but because they are customer focused. Apple does not just sell products, they also sell beliefs which creates loyalty with the consumers despite their pricing. Apple’s investments in its stores and customer support makes the customers experience easier which customer love and very beneficial to Apple.

While I do think that the FBI should be able to hack into the iPhone, I believe that Apple has done a better job explaining their argument much better than the FBI has. They explain what needs to be done and the affects it has on Apple users, both now and in the future. In contrast, the FBI statement lacks the convincing necessary to sway people towards their side, to hack the iPhone. This is because while the FBI is concerned with the case, Apple is concerned with their customers. This customer-centric attitude allows us to be emotionally attached to their argument, while the FBI seems distant and therefore unappealing. Let’s take the first sentences of both articles. The FBI says, “The San Bernardino litigation isn’t about trying to set a

There is a point in ones life where they are confronted with the arduous task of deciding what computer is best for them, this decision process is usually decided on a few factors which are price, reliability, security, storage space and of course the computers speed. In today’s economy buying a machine of value that works is hard to come by but one company has it figured out; it is time to invest in Apple computer. Apple is a company that was founded in 1976 by Steve Wozniak, Steve Jobs, and Ron Wayne in the hopes of making the PC personal again. The Apple revolution began in 1984 when Macintosh was introduced.

Like most my age, I am always equipped with a smart phone. Many would deem it necessary now a days. Some people get them as young as 10 years old. I only carry one per my parent's request. Not to say that I don’t enjoy the perks of having it with me: access to any answer for any question that might be asked, the capability to talk to my family and friends at any given moment throughout the day, and plenty of applications to screw around with if I find myself with extra time. It weighs almost nothing, so light that at any given moment I will panic because I worry I lost it. It holds a different kind of weight though. It is heavy in the moments that it is “lost”, when there is a fear that it is not with me anymore, and my parents will have to pay for a new one. It is heavy because there is a strong guilt that comes with losing something so expensive. The same terror comes when the phone is dropped. There may be a case around it, a thing meant to protect the device from the impact, but there is still some anxiety around it plummeting to the ground.

On Wednesday, September 7th, Apple revealed its plans for the new iPhone and Apple watch in an event held in San Francisco, California. During this event, Apple unveiled many of the new features, or lack of, in the iPhone 7 and iPhone 7 Plus. While there was talk about the new Apple watch, most of the attention was focused on the fact that the new iPhone would lack one of the most traditional features, the headphone jack. Apple is creating a path towards the future in which the world works without wires. While the idea of a waterproof phone and no headphone jack fascinate some people, others argue there is no true advancement in the phone itself.

If the user have a problem with the real iPhone they can bring the iPhone to the official Apple store to fix it. Apple stores officially open the First Middle East’s Apple stores in Dubai (Mall of the Emirates ) and Abu Dhabi (Yas Mall). Apple warranty policy mean the customer can fix the iPhone from any the official Apple store around the

Diversity in products and their prices helps Apple remain an inelastic company, regarding their demand. If a price rises for one of their products, there is sure to be another product that moves into that previous product’s price range that is still comparable in design and quality. There will always be people to buy the more expensive items not only because of Apple’s positive brand recognition and loyalty, but because Apple consistently produces quality and innovative products; including, if Apple finds a defect or fault, they fix the problem for free or replace the product altogether.

Brand Image- Apple has huge brand equity. It is one of the topmost companies in the world

2． Powerful brand image associated with quality and superior hardware design: Apple continues to innovate in the area of hardware design. Some innovations are:their own A-series chips for iDevices: Where others use general purpose ARM based integrated circuit chips to drive their devices, each A-series chip is designed specifically for the devices it is to power, designed explicitly to meet Apple’s specific requirements; the unibody design for the laptops: provides a lighter, stronger case for the MacBooks; the multi-touch track pad on the laptops: was new & innovative; the magnetic charger connection on the MacBooks; all the iDevices: the build quality is surpassed by no other; The newest iPhone 5 is regarded as a gold standard in terms of its durability as well as the iOS. In each of these examples, hardware design – aesthetics aside – is always of high quality, and uses the latest technology that is ready.