Persuasive Fuerstein Starbucks Arguments

Starbucks value statement says, "Creating a culture of warmth and belonging, where everyone is welcome" (Starbucks). In November of 2015, Starbucks, the popular coffeehouse chain, released their Holiday-themed cups. Shockingly, they were plain red, a simple cup. These cups were an extreme difference when compared to years past, where they featured vintage ornaments or hand-drawn reindeer. To say the least, the conservative community was outraged at these red cups, which were seen as politically correct or offensive. These two articles: "Starbucks 'removed Christmas from their cups because they hate Jesus, ' Christian says in viral Facebook video," written by Justin Wm. Moyer; and "Satire: Red Cup Controversy" written by Jessica Machado, justify the claim that the conservatives were outraged at the values these cups illustrated. To capture the controversy, Machado and Moyer use similar sources and appeals to value, but deal differently with opposition and appeals to logic. When creating this argument, satire is a more effective rhetorical strategy than straightforward rhetoric because it has the power to exaggerate the situation and produce richer appeals to value and logic.

Starbucks, a large corporation that sells trendy coffee, has a well-known tradition of creating holiday cups to go along with their seasonal drinks. There is also a tradition of criticizing the cups. In 2015, the year of controversy over the Starbucks holiday cups, Christians had the perception that Judah-Christian values were being attacked under the Obama Administration. Author Emma Green, wrote “The Inanity of the Starbucks Christmas Cup ‘Controversy’,” published in 2015 in The Atlantic, she argues that in order for a business such as Starbucks to appeal to all of their consumers they need to express neutral seasonal greeting, to appeal to a broad and diverse consumer base throughout the world, a lot of which is not Christian or religious. Emma Green establishes her argument by using quotes from very influential people and a great number of facts from reputable sources. Green’s argument is able to appeal to her readers with her use of sarcasm, ethos, and logos.

When you reach two o’clock p.m. you immediately start to feel sleepy and very irritable. If it was the weekend you could easily go lay down and take a nap but when you’re at school or running around at work you typically reach for the next best thing - coffee.

In 1883, Barney Kroger never could imagine that his $372 investment into his grocery store would turn into such a successful venture (Farfan, 2017). One hundred thirty-seven years later, Kroger stands as a prime example of the American dream as it caters to millions of people across the continental United States. Kroger is poised to enter the next few decades with some uncertainty, but they are no strangers to adversity. They have endured an aggressive “#GROCERIESNOTGUNS” campaign to punish them for allowing open-carry within their stores by deferring to local legislation (Epstein, 2014). In 2008, they reacted to a report by GreenPeace criticizing them for not practicing sustainable practices related to seafood by removing some of their more

Starbucks mission is to "inspire and nurture the human spirit-- one person, one cup, and one neighbourhood at a time.”

starbucks Corp., an international coffee and coffeehouse chain based in Seattle, Washington, has expanded rapidly since its opening in 1971. These outrageous success was due to its well-developed strategy vision which lay out the company's strategic course in developing and strengthening its business. Starbucks is a global corporation that sells authentic coffee in 30 countries, reporting revenues of nearly $5.1 billion in 2006. The main goal of Starbucks is to embrace diversity by applying the highest standards of excellence. Starbucks strives to perfect the relationship with the working class by making the service as fast as possible because they believe that every customer has their own personal rate. One

1. What factors accounted for Starbucks’ extraordinary success in the early 1990’s? What was so compelling about the Starbucks’ value proposition? What brand image did Starbucks develop during this period? Is the value proposition still valid in 2002?

Starbucks’ lead in the specialty coffee industry exemplifies the result of deftly executing a well-planned business strategy. Moreover, Starbucks is well positioned for what is expected to be a continuing rise in the popularity of specialty coffee products. The question before Starbucks’ leadership, however, is what avenues will lead to Starbucks’ goal of remaining true to its core, the highest quality coffee products while providing a “total coffee experience” for its customers?

I've chosen the Starbucks Corporation on which to do my case assignment for the session. I first became interested in Starbucks while working on a paper for a previous marketing class. I became intrigued at the entrepreneurial spirit that such a large corporation had managed to maintain throughout its massive expansion. Starbucks corporation, unlike many of its now-defunct rivals, has done an outstanding job since its meager beginnings in 1970 with the execution of its strategic process; resulting in it currently owning 40% of the specialty coffee market and boosting annual sales exceeding $7 billion according to Burt Helm. Historic successes and recent turmoil within the company, including a near 40% decline in 2007 in profits (Sullivan

I set out to find a place to begin my observations, not knowing what to fully expect, what I may find. So I decided to look around at what is close to my home that isn’t a place I frequent or have even visited at all. Then it came to me, the Starbucks that is only about a mile away is a perfect place for me to observe subjects that I would consider different from myself, seeing as how I consider such obscene prices for coffee ridiculous. Starbucks is a very popular chain of coffee vendors that describe their product as more about quality than what Americans are used to in typical coffee joints.

There are many different types of coffee shops around the world and they all sell coffee, but on the other hand they have very different belief points. For Example Woods support Christianity and Starbucks supports LGBTQ + community.

Starbucks is renowned for its morality due to their innovative sustainability and environmental policies and operations. They strive to go beyond mandated regulations by implementing ethics as part of their core practices. However, no matter how flawless their code of ethics is; they, too, face ethical issues and commit unethical acts. First, they are responsible for putting small, local coffee shops out of business which creates a uniform retail culture throughout cities. Second, they advertise to provide 100% fair trade coffee when it is not truly 100% fairly traded. Third, they use hormone added milk that is detrimental to the human body as well as the environment. Fourth, they set unrealistic, unattainable recycling goals, so they were unachievable; in turn, their trustworthiness is hindered and their reputation is tarnished. Lastly, it was revealed that Starbucks discovered ways to avoid paying taxes in the UK. To this day, Starbucks continues to be recognized as an ethical company. Although sometimes controversial, they are innovatively striving to positively change the ways of society and business operations.

1. Where did the original idea for the Starbucks format come from? What lesson for international business can be drawn from this?

Starbucks is one of the top leading coffee sellers in the world. With more than 17,000 stores in more than 55 countries, Starbucks has created the ultimate brand and coffee shop (Ferrell, Fraedrich, & Ferrell, 2015). Building Starbuck’s name was a process performed by the founder Howard Shultz that focused on quality ethics and good coffee. One of the main aspects of Starbuck’s culture is its mission. Starbucks brand has been ranked number 16 in the Fortune’s one hundred companies to work for because of its honorable, ethical back-round (Lemus, von Feigenblatt, Orta, & Rivero, 2015). However, like all businesses, Starbucks has encountered some ethical issues along the way of their success.

I can always look forward to starting my day off, with a steaming cup of coffee, I love that even if it 's a cold, dark, and gloomy day outside, a big cup of coffee can get me through the day. I could go on and on about my appreciation and fondness over the drink itself, but I won’t. However, I would like to share with you a remarkable phenomenon that I’ve come to notice, it is other people sharing this experience, this love for coffee, and they do it all across the globe in shops known as “cafes,” or “coffee shops.” And this is exactly what Howard Schultz (The CEO