Persuasive Speech : Salvation Army

The American Red Cross organizations main focus is recruiting blood donors and volunteers; this is very clear from the first click on their website-a pop up window asking for the reader’s zip code in order to find a donation site near them. The tabs up at the top labeled with large print are inferred to be their most valued ideas. Below each of those tabs is a list of resources related to those individual tabs that help better define their purpose. The American Red Cross website uses the all three of the main types of rhetoric-pathos, ethos, and logos-in a way that benefits their organization and successfully grasps their audience.

Purpose: To inform my audience that there are kids out there that need our help and to have the audience persuade to donating.

The basis of our project was to raise funds and awareness for the HSOV. We wanted to reach out to as many people as we could so we can spread the issue of the shelters.

The Salvation Army is the largest Christian denomination church and has been held in Australia since 1880. It is also an international charitable organization that has great services such as:

Catholic Charities provides service to people in need, pushes for justice in social structures, and calls upon the entire church and other people of good will to do the same. Catholic Charities agencies across the country witness to the love of Christ by helping people in need and by serving their communities. Catholic Charities USA is a national organization that offers support to member agencies, provides disaster relief and promotes poverty-reduction through research and legislative reform. It's listed as #15 on the top 50 largest charities on the U.S. according to Forbes.

The American Red Cross is an important entity in the world today. In fact, the organization was created over 100 years ago and has done nothing but grow. This is an organization that went from caring for wounded soldiers to being the guiding spirit of many families when disaster of any kind strikes. The American Red Cross must be strong and organized to handle such a large role. Unfortunately, they are usually not strong or organized.

There are other agencies that are funded purely on donations alone. The Salvation Army is one of these agencies, and it offers assistance to the society in dire need in ways such as housing, health, providing support, clothing, food etc. (The Salvation Army 2009)

To persuade the members of my audience in becoming a Partner in Hope by donating/volunteering to St. Jude Children’s Hospital.

St. Jude’s target for marketing fundraising is far larger than most charities. Their target; preschoolers, professionals, 8th graders and 80 year olds, television, radio, local drives, school drives, trike-a-thons, math-a-thons, local, county, state and national events. Some of the big ones that you may be familiar with; the “Dream Home Giveaway”, the “Thanks and Giving Campaign” and the radio-a-thon “Country Cares”. Because of last year’s St. Jude’s NFL event, 18% of American’s said they planned to support St. Jude’s “Thanks and Giving Campaign” during this past holiday season. No opportunity is turned away.

The American Red Cross is a non for profit, congressionally chartered organization. Its primary focus is to give help anywhere that is needed both here and abroad. The American Red Cross uses its resources, time, and money to help five major areas, which are aiding people affected by disasters in American, supporting members in the military and their families, collecting blood for process and distribution, health and safety education and training, and international relief and development (American Red Cross). The Mission Statement of the American Red Cross is “The American Red Cross prevents and alleviates human suffering in the face of emergencies by mobilizing the power of volunteers and the generosity of donors” (American Red Cross).

This organization has made an effort to reach an “overarching goal of effecting sustainable social change by making a long-term impact on individuals, families and communities remains the guiding principle of the agency’s undertakings” (Catholic Charities of Los Angeles.org). The undertakings are all done through the compassionate measures which Jesus Christ showed to mankind. In all, through the power of the Holy Spirit, they strive for social justice for the vulnerable and poor.

The Samaritan’s Purse is a “nondenominational evangelical Christian organization providing spiritual and physical aid to hurting people around the world...” (Samaritan’s). Not only does this charity provide aid to the destitute people of pagan countries, but it also provides the love and nurture of Christ Jesus to the lost souls of the world. For this reason, the Samaritan’s Purse is favored among Christians around the globe, although the Christian faith is not a requirement to donate to the cause of one’s choice. There are over twenty ministry projects one can donate to or even volunteer to be part of, including the following: Operation Christmas Child, The Greatest Journey, US Disaster Relief, and Children’s Ministries. Imagine

the united states, the salvation army served as being one of the greatest nonprofit organizations to aid in food, clothing, and shelter for those who were in need throughout all of America. “Today, the Salvation Army still operates in more than 75 countries around the globe. Including more added hospitals, donation centers, disaster services, rehabilitation centers, community centers, and thousands of voluntary contributions centers not only in America but throughout the world” (History.com, 2012). The Salvation Army prides in providing millions of families that are less fortunate with essentials that everyday middle class families take for granted. In addition, this action allows middle class people within their own community to open their hearts and give what they can, be little or nothing; would create a gigantic difference to those who are less fortunate. Throughout the centuries, the Salvation Army continues to a successful organization because they have the ability to provide a helping hand to everyone that is in need. The Salvation Army creates a gateway to wholehearted people who desire to help others less fortunate. The

Some current issues affecting the Salvation Army include: donation levels which continue to decline, at the same time there being an increase in the numbers of those who require The Army’s services. Reasons for the increase in the numbers of people requiring assistance include the loss of jobs, insufficient insurance and/or no insurance, as well or the difficulty in finding jobs with a living wage, also fewer and fewer funds from either donations or federal funding as more and more agen-cies are falling short of their goals. Even with all of the difficulties, the Salvation Army still attempts to provide help to thousands of people on a yearly basis. One other concern not discussed as publicly as other issues affecting the Salvation Army, is the religious message of the organization. This could be attributed to many people being assisted in a non-religious setting?

The Salvation Army is an international movement, an evangelical part of the universal Christian church. It is dedicated to the propagation of the Christian faith and to the furnishing of various forms of assistance to persons in need of spiritual solace and material aid. The Salvation Army was founded in 1865 in London by the English Methodist minister William Booth. It was originally founded as the Christian Mission, with the aim of carrying on evangelical and social-welfare work among the inhabitants of the slum areas of London. The Salvation Army was originally called the Christian Revival Association. It was renamed the East London Christian Mission in 1870 and from 1878 has been known as the Salvation Army (The