Persuasive Techniques

The strategy that I can use in my persuasive speech to get my audience’s attention in the introduction of my speech would be story telling. I have included this already by giving an example of a student who made Dean’s list 8 of 10 semesters. The semesters I didn’t make Dean’s list was my first two. I went on to tell the audience how I work nonstop to get the best grades I can and my family and social like is affected. After giving the audience some background I then tell them how I feel as though I am being discriminated on based upon personal feelings from the instructor. I am hopeful by telling them my story they will see how this type of discrimination can happen to anyone. Connecting with my audience from the very beginning gives me a chance to convince them to see the remainder of my speech from my point of view.

The beginning of the commercial , the first second you are introduced to Senator Fred Thompson, starts utilizing persuasive techniques with ethos media persuasion. Ethos is a method in which a celebrity, trusted individual and real person is used to persuade the audience. By using the title Senator, this commercial is applying the persuasive ethos technique by exploiting the government and providing creditability to the

The persuasive strategies talked about could all be used if I were salesman trying to sell a car. I would start by getting a better understanding as to why the customer is searching for a new car and based off their likes, dislikes and preferences I would show them cars that fit their wants and/or needs. My next step would be to apply the persuasive strategy logos, by stating some facts and statistics about the vehicle. Gas mileage, environmentally friendly as far as omission levels, warranties, pricing, etc…. This strategy would also help me began tapping into appeal to safety needs because I’d be stating the safety measures that the vehicle possess by affirming some awards and rankings the car has won when it comes to safety. From this point

Big businesses are the basis of the American economy, providing millions of products to consumers from all sides of the economic spectrum. In an effort to push for new products into the market, as well as reeling in strong consumer foundations, marketing, in its most primal form, becomes the basis of persuasion. Commercials, Internet advertisements, billboards, and various other forms of visual presentation become the premise for consumer attraction. Albeit, this visual influence can have both negative and positive connotations for the uninformed consumer. This primarily pertains to modern day society as marketing tactics are heavily relied on to influence the consumer base. To influence the consumer base, companies tackle human emotions to persuade consumers to buy their products. In this instance, marketing is heavily influencing change on a wide spectrum of consumers through the use of advertisements and emotional connection.

A text can inform, entertain, express, or persuade, and also have different points of view. Each uses different techniques. The best way to understand how persuasive techniques can be used to convey a point of view is by reading examples of persuasive writing. The newspaper, particularly in the editorials and opinion pages, is full of examples. This will not only help you keep up with current events, it will also help you develop the language skills necessary to do persuasive writing yourself.

Advertisements are used as a sense of appeal to spark interest in consumers. There are many types of advertisements that come in different shapes and styles. Advertisements are the sole base of marketing used by many companies and small business that provides information to perspective and current consumers about the goods and services they are providing. This strategy is basically used to sell an image to people so that they would want to purchase goods and services from the brands and this can lead to many people trusting the brands. In many advertisements, symbols are used as a tactic to capture the attention of the different types of consumers. In many advertisements, the major components are the use of sexuality, catchy phrases, powerful headlines, and eye catching graphics.

Advertising why your product is better than other products in the market, is not enough to make consumers buy your product anymore. These days companies need to relate to their customers emotionally and logically. During Super Bowl I saw this Mercedes Benz C class commercial. It is called “Perfect Harmony.” The commercial was about how everything lines-up perfect ones in a spell. The commercial shows the scene, where all the planets line up in a straight line. Later on the scene background voice says that, “When that perfect time comes, makes sure you are in the correct spot and the right vehicle.” In this Mercedes commercial, Mercedes tries to emotional branding with their consumers, as well as they are attempting to sell ready-made identities.

Advertising is a form of communication used to encourage or persuade an audience to continue or perform some new action .  Advertising messages are usually paid for by sponsors and viewed via various traditional media; including mass media such as newspaper, magazines, television commercial, radio advertisement, outdoor advertising or direct mail; or new media such as websites and text messages. Advertising is an important non price method for competition that is commonly used in monopolistic competition .

To answer this lets look at the history and evolution of advertising. During the 1950’s Cold War, characters were built around products to create a following between viewers and brands. In the 1950’s the product was the seller being distributed mainly through TV or magazines. Today, ads are focused on community building and brand awareness. Now, advertising has two purposes selling the product and the brand.

The idea behind advertising and marketing is to create a positive cycle of communicating the benefits and value of a company's offerings to customers, which in turn leads to sales of the offerings and profits for the company – as well as satisfied and (hopefully) repeat customers who will then spread the word to others (to start another cycle). One of the most important parts of this is that the message portrayed by the company is consistent across all platforms of advertising and marketing. Otherwise, things can get confusing for customers and the message will ultimately get lost in translation.

These three ads relate to Ethos in many ways they persuade the audience that the character is the good person, it establishes credibility and it makes you trust in them. In the “Lost Dog,” the ad showed that the owner really cared about his animals (Neves). When he saw that his dog was missing he went out and looked for him, he went around town and asked people if they had seen his dog and he hung up pictures of his dog (Neves). The Horses are like the dogs’ older brothers, once they heard that he was in trouble they came to the rescue and brought him back home safe and sound (Neves). Animals are a human beings best friend, they always have our backs. In the video “Friends are waiting” the dogs’ owner shows that he cares for him also, because he let him know, “I might be staying at a friend’s tonight, but I’ll be back for a morning walk,” and he comes out playing and walking him (Budweiser). The owner made a responsible decision in staying over at his friends’ house because he knew it came with consequences if he drove home intoxicated. In the “Controversial Super Bowl Ad with

Advertising is a form of communication that attempts to persuade customers to purchase a particular product or service offered from brands. Many advertisements are designed to increase purchase of a product or the use of a service.

Advertisement is defined as an act of advertising. It is a medium chosen by business sphere in order to introduce their products or services to the public. For instance, poster, radio advertisement, television advertisement, notices, and other paid advertisement are designed to attract the consumers. Advertisement more concern on images and graphics instead of words. While, advertising is defined as non personal communication of information usually paid for attract the buyers. Advertising is essentially a form of communication. To communicate is to establish between minds a relation of understanding (Lowell, 2008). It is because buyers are cognitively interpreting information through advertisement faster than wordy notices. The basic purpose of advertising is to identify and differentiate one product from another in order to persuade the consumer to buy that product in preference to another. Besides persuasion, advertising persist to gain information. While, these purposes are distinguishable both very often are simultaneously present. Sound and sight are two key senses of communication which utilized in advertisements. Various media such as newspapers and magazines are publishing large number of advertisements as obviously advertisements are their main source of income.

Advertising allows us to communicate a salient message to a large group of consumers faster than any other form of communication. It allows us to truly connect with the consumer; it gives us an opportunity to develop an ongoing relationship between the consumer and a brand. At its best, advertising will create a sense of urgency for the consumer, awareness often honest and accurate that there are products, places, styles or sensibilities that cry out for action or attention.

Advertising is a form of commercial mass communication designed to promote the sale of a product or service and it also sends messages on behalf of an institution, organization, or candidate for political office. Advertising can be found in cultures from thousands of years ago dating back to 3000 BC in Babylonian times. Back then they only used graphic signs and word of mouth from town criers to promote their product to the people. Today we still use word of mouth of radio and TV personalities along with more advanced forms of media to communicate with the public.