Persuasive Techniques Used In The Centers For Disease Control Advertising Campaign

Advertising is a complicated form of marketing, it’s almost like an art form. One must be acutely aware of their audience and what captures their attention, otherwise the advertisement will fall flat. There is a myriad of different ways to lure consumers into buying a product; for example, the Center for Disease Control’s (CDC) managed through a series of advertisements to convince individuals of the importance in getting a vaccination for the influenza virus. It was applied using multiple techniques, namely the methods of universal appeal and association. These techniques helped the CDC to effectively promotes the flu vaccine and get their message across to a wide range of people.

The article “Don’t Believe Flu Myths” relates to this week’s topic of public health laws and protecting people from themselves. In summary, the article discusses this year’s grim flu season and the need to have a larger proportion of the population vaccinated. Due to its positive stance for immunization and protecting individuals from each other, the article supports the lecture for this week. In particular, implementing vaccinations for children in public schools is an extremely large concern of public health. Flu vaccines for children are especially important this year, as the predominant flu subtype seems to notably affect children. According to the article, “since the beginning of the flu season in October, 53 children have died from the

Do you know how many kids a year die from the vaccinations required to go to school? If you knew would you still want to vaccinate your kids? Vaccines are used by doctors to prevent certain diseases and sicknesses in people, to stop spreading, vaccines save lives, but they also take lives. How many kids have serious allergic reactions to these vaccines, and how many kids actually die from them? Why do schools still require vaccines after such serious cases with things like death? Vaccines are something that shouldn’t be required, at birth or for school.

On an episode of Robyn William’s hosted ABC radio national show, The Science Show, fellow presenter Dr. Chris Smith introduces guest speaker Barry Marshall to enlighten the audience about his new interesting research with long time colleague Dr. Robin Warren. In the interview, which took place on the 30th October 2010, Dr. Marshall speaks about how he and Dr. Warren have invested their effort to find new ways of developing vaccinations for sick patients battling stomach-relating diseases. The common notion that stress, smoking, alcohol and the consumption of spicy foods were the main reason for stomach ulcers, Dr. Marshall and Dr. Warren discovered that stomach ulcers were primarily caused by a stomach infection called Helicobacter Pylori.

"Yes! 50 Scientifically Proven Ways to Be Persuasive" is a book written by Noah Goldstein, Steve Martin, and Robert Cialdini. The book consists of 50 short chapters on social influences giving readers a better understanding of human motivation, engagement. Therefore, a big part of it is psychological and behavioral studies. Reading the book can help professionals persuade their clients to believe a particular program, training, etc. would have a positive effect on the person. The chapter I chose to write about is Chapter 1: How can inconveniencing your audience increases your persuasiveness?.

As the 2016-2017 flu season approaches the information about these flu vaccines will begin being advertised to the public through commercials, doctor visits, and in the local pharmacies. Warning labels will scare people away

This campaign includes a picture of a man leaning his head on the stomach of a pregnant woman with a smile on his face. It also includes four boxes with information about the importance of flu vaccinations while pregnant. After analyzing the poster you can see that it is targeted towards pregnant women. It explains the problems that can occur if action is not taken. Also, how it can prevent both the mother and the baby for several months even after birth. This campaign is effective because of the explanations that are written. Although the explanations are brief it can give a mother and overview of what the flu shot can prevent and do and can have more of an

Controversial topic in today’s society that is debated all over the news in this day and age is whether or not you should chose to vaccinate your child and yourself or whether or not you shouldn’t. Today I am going to give you a recommendation on why you should take vaccinations, here are my reasons.

Currently, there is one murder out there that no one has been able to fully stop which means this murder can strike again at anytime, killing various of innocent victims around the world. This murder goes by the name “viruses”. Viruses has been a massive problem to various of individuals, especially since it has the ability to cause pandemics. However, to prevent a future pandemic from occurring is informing tourists of the potential risks, detecting the viruses early, and engineering viruses.

The advertising campaign effectively promotes the influenza vaccination to a range of audiences because it targets not only the youth but also the adults to aware them that the flu is very contagious and can be spread very quickly between two people while this add is very enjoyable to the eyes and amusing its also uses very bold and to the point imagery. This ad campaign can be publicized to a wide range of people because its very playful. Not only are they smart for using kids to push this epidemic its helping push for equal activity amongst different races. THE ENDThe advertising campaign effectively promotes the influenza vaccination to a range of audiences because it targets not only the youth but also the adults to aware them that the

There are two types of persuasive tactics that an individual could use to get other people to agree to their requests or favors. The first tactic that an individual could use is called "Foot in the Door" which occurs when an individual gets other people to agree to their small requests/favors which then leads to a greater possibility that those people will agree when they ask for a much bigger request/favor. In order words, if people accept the first small request, they are likely to say yes to the second request. The second request/favor is the true intention that the individual wants to get. The reason that people are more inclined to agree to both requests is due to them wanting to be a consistent and agreeable person.

The persuasive strategies talked about could all be used if I were salesman trying to sell a car. I would start by getting a better understanding as to why the customer is searching for a new car and based off their likes, dislikes and preferences I would show them cars that fit their wants and/or needs. My next step would be to apply the persuasive strategy logos, by stating some facts and statistics about the vehicle. Gas mileage, environmentally friendly as far as omission levels, warranties, pricing, etc…. This strategy would also help me began tapping into appeal to safety needs because I’d be stating the safety measures that the vehicle possess by affirming some awards and rankings the car has won when it comes to safety. From this point

There are great advertisements that influence many magazine readers around the world. In the November 2011 published magazine of “Yum for Kids”, Crest placed an advertisement for their product, Kid’s Crest (Toothpaste), which was created to appeal to kids and parents. That ad’s effectiveness relies on irony, simplicity, and specific language choice to appeal to the kids and parents as well as build the brand’s credibility and the consumer’s trust in the product.

In chapter 10, it mentioned how to convey effective persuasive messages to receivers. There are four major elements to deliver persuasive messages successfully. The key elements are gaining your audience’s attention, building interest by convincing your audience that information is worthy, eliciting desire for the offer and reducing resistance and lastly prompting action. These are also called Four-Part AIDA Strategy, Attention, Interest, Desire, and Action. I think today social networks enable to reach many audiences. Many businesses advertise on TV, radio and other Social Medias to convince consumers. So it is essential for business to know how to persuade consumers and audiences. The messages that delivered have to be reliable, credible,

Fear appeals’ effectiveness in health promotion campaigns is looked at due to the wealth of fear appeal literature relating to this area of study, there are different views and conflicting ideas which can be explored. A number of health promotion topics have been looked at in the literature from automobile safety to cigarette smoking and HIV/AIDS. However with the broad scope of different areas, subjects researched and different time periods the literature has become fragmented with lots of different views of the effectiveness of the