Persuasive Techniques Used in Rolex Advertisements Essay

594 Words 3 Pages
Rolex is a very large manufacture which sells valuable wristwatches. It is a company widely spread throughout the United States. Rolex Company makes several advertisements on their products. One of the advertisements, they used a famous person and strong persuasion techniques which consist of ethos, pathos and logos to convince the audience who wants to be successful to buy their products.
This advertisement has been watched throughout the states and persuaded many people to fall in to it. What makes this advertisement special is that it carries different kinds of persuasion techniques. When the creator post the famous person, David Beckham, not only did the advertisement shows him as well known and successful person, but also as an
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Rolex is a very large manufacture which sells valuable wristwatches. It is a company widely spread throughout the United States. Rolex Company makes several advertisements on their products. One of the advertisements, they used a famous person and strong persuasion techniques which consist of ethos, pathos and logos to convince the audience who wants to be successful to buy their products.
This advertisement has been watched throughout the states and persuaded many people to fall in to it. What makes this advertisement special is that it carries different kinds of persuasion techniques. When the creator post the famous person, David Beckham, not only did the advertisement shows him as well known and successful person, but also as an athlete which both show his profession. David Beckham is a professional soccer player in the English Premier League. He is one of the popular soccer players in the world. And not only is he a professional athlete but also a successful worldwide recognized fashion model with his wife. And therefore, Rolex took advantage of his image and its power over the American consumers. The creator uses ethos to show the credibility of the product by using a celebrity on the advertisement so when people view the advertisement, they will most likely tend to believe that successful people wear Rolex watches. Without even reading the writing on the advertisement, seeing Beckham’s face connected with Rolex gives the company credibility in those that know and
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